2. Purpose
Attract individuals from all over London
interested in the film industry.
Inform people about famous past and
upcoming movies being filmed in new film
studios in areas where they are from
Inform people about potential job
opportunities/ apprenticeships in the new
studios
Spread recognition which could potentially
get my company a sponsorship and lead to
further opportunities for my magazine and
publicity for the actors included .
3. Form and genre
The genre is unique as it updates people about new movies and new
studios as well unlike typical film magazines
The magazine will have a range of genres included in the magazine like
entertainment , reality , action , thriller , romance etc.
The main form of my product is an article (physical copy) that I will
encourage so my magazine subscribers will be able to access all the pages
. However , a digital copy will be available however it is cheaper costing
£5.99 . This is because expenses of resources are not used and the market
of the late teens using technology.
The form will be matte as it is higher quality and retain damages to pages
4. Content
Behind the scenes , facts about
production villages , personals
helped to make the magazine ,
exclusives
Engaging to different ages
A major topic content could include
is finding out interesting details of
the actors lives and their experiences
of their filming process – this could
help people understand the art of
acting
Photos of the sets and production
villages that are based in North
London or near the area.
5. Film studio example
The shining
Strictly come dancing
The Muppet show
Scenes of Star wars
Big brother - TV
6. Target audience
£6.99
The main target audience is any gender , ethnicity and ages that
range from 18- 40 that are in the North London/ London area. The
social class targeted is middle class - upper class.
Primary target audience is ages 18-40 . 18 is a suitable age market
because mature films are targeted at 18+ in cinemas. This could be
because of the job opportunities potentially provided and the
maturity of some of the scenes filmed included in the movies.
The secondary audience could be local business around the area
e.g. independent coffee shops
7. Budget
Product Annual salary yearly
Editor £35,104
Journalist £30,000
Social media manager £35,000
Public relations £18,000
Photo editor £36,000
Photoshop software -adobe £240
Make up artist £57,000
Total £212344
My budget includes costs of personnels that will complete my magazine and the
cost of these expenses will need to ensure I still have a profit from selling my
magazine.
A source of Finance to support my magazine could be a business loan from a
bank. This is because printing of magazine pages can be a high cost and the
amount can be paid back up to 5 years. This gives my magazine company to grow
and hopefully create a profit from people consistently subscribing monthly.
8. Resources and personnel
personnel Resources
Editors Computer
journalists Photo shop
Social media manager cameras
Pubic relations Tripods
Photo editor Printer
Advertising executives Licenses to create content
Creative director Coated paper
Makeup / sfx artist Articles and photos
9. Distribution and marketing methods
Distribution would be from my house to start to save funding as a
beginner business and to save on expenses and then hopefully invest in a
warehouse
My magazines could be sold in businesses around North London and
interest people who are from near the studios
Social media would be my main method of advertising especially
Instagram and Facebook
Merchandise for loyal customers once my magazine grows
10. Font styles
ROCKMAN REALITY
Broadway
Bold for heading and movie themed. The name Broadway is related
to the film/ show industry which links to my magazine idea.
Rockman Reality
Abadi Extra Light
Sophisticated font and could attract the certain age of late teens to
adults.
11. Colour scheme
Black to represent darkness and yellow to match
the bright lights focused on the actors to present a
movie set.
Sophisticated and movie themed to match scenery
Typical film set
12. Existing competitors
Uk BASED MAGAZINES INCLUDE:
Sight and sound - £5.95 – expert film analysis and essays
film stories - £5.99
aims to celebrate all genres
total film - £4.99 - digital
Hollywood and science fiction movies
