The document outlines a proposal for a new film production design magazine called "Behind the Lens". The magazine will provide informative behind-the-scenes insights into costume design, interviews, and the five key aspects of production design. Each issue will feature a popular film and interview an up-and-coming industry professional. The target audience is primarily 18-25 year olds in North London interested in learning about film production. The budget is £4000 to cover startup costs like equipment, software, and personnel. Marketing will focus on social media and posters to initially distribute the magazine locally in North London. Competing publications are analyzed to demonstrate how this magazine differs by focusing on inclusivity for all levels of film fans.

1. MY
PRODUCTION
DESIGN
MAGAZINE
BY-TAMAR SHAMIR

2. INTRODUCTION (PURPOSE)
BEHIND THE LENS
- Informative yet creates social interaction amongst those
passionate about film
- The magazine USP is the disclosed information
- BTS costume design
- Interviews with directors, producers, scriptwriters etc

3. Form and Genre
- Sold as a Hard copy
-£4.99
-Sold online as a subscription
-£5.99 monthly/£56.99 annually

4. Content
• The 5 aspects of production design
Costume Design
Camera shots/angles
Props
Special Effects
Lighting

5. Content P2
-Each magazine will feature at least one popular film
production that month
-Each magazine will include an interview from an aspiring or
inspiring person involved in the film industry.

6. STREAMING SERVICES
NETFLIX
-Offers large variety for all target audiences
-Enables different target audiences to introduce themselves to
indie films
FILMS4U
-Specifically, to promote indie films
-recognized and unrecognized

7. Target Audience
Primary target audience-
The primary target audience will be 18–25-year-old living within North London. The magazine is targeted to young
people who are new to the film industry, therefor the magazine promotes a lot of their educational information as well
as entertainment.
The secondary target audience will be 34–50-year-old living within North London people within this age group
conventionally are already “experts” of the film industry. Therefore, they might be less interested as the magazine
promotes educational insight. However, their attention might be captivated due to the magazine including articles
featuring people they might know within the industry.
The tertiary target audience could be local people that work within the film industry that are looking for ways to improve
their own film productions. They are a tertiary target audience as the magazine was not created specifically to aid
people working within the film industry, however articles within the magazine might inspire people.
-Young Adults 18-34
-Higher education in film/cinematography
-Lower middle class

8. Personnel
Personnel that is acquired
-Social Media manager/Digital marketing manager
-Editor
-Writer ( optional at this point of the project)
-Supplier

9. Resources-Budget
• BASIC NEEDS INCLUDE
Laptop-
Laptop (PC) that excels in editing - £700-£1500
Camera- “basic” camera £500-£800
Editing applications-
Adobe pro- £19.97/monthly
Creative cloud all apps £51.98/monthly
Accurate total- £3151.4p
Initial budget of £4000 ( decrease or increase depending on succession of
magazine )

10. Distribution and Marketing Methods
-Distribution initially within North London
-Museums
-Cinemas
Product will be marketed on TikTok
Ages 20-29 take up 22.4% of users within the application
Ages 10-19 are 25% of users within the application

11. MARKETING IDEAS-DEVELOPED
-Initial marketing
technique will be social
media due to its cost and
time efficiency
-Magazine will be
distributed into North
London so advertisements
using posters featuring
“sneak peak” of magazine
issues to be released in the
future

15. COMPETING
MAGAZINE
-The American Cinematography magazine also
known as “The ACS”
-First issue was 1st
November 1920
-Published monthly at a retail price of £8.49
One year subscription of $29.99 (hardcopy)
Two-year subscription of $49.99 (hardcopy)
Three –year subscription of $89.95 (hardcopy)
USP- Not only do they sell magazines but they
categories themselves of a society in which
members can only be invited.
Released March 2021

16. COMPETING
MAGAZINE
• Total Film magazine a British film magazine that publish
magazines 13 times a year
• Launched in February 1997
Prices when sold at WHSmith
Cover price £5.25
12 months subscription £57.99
24 months subscription £108.99
-Owned by the company Future Plc
Due to Total Film being owned by a well-known large
company they are initially given a base of loyal costumers
who rely on Future Plc for the top brands related to the film
industry.
Total Film USP- “From all the latest blockbusters, comic-
book tent poles and sci-fi extravaganzas to the very best
Oscar-baiters, arthouse masterpieces, hidden gems and
festival hits, you’ll find it at Total Film.”
https://www.futureplc.com/our-brands/
Released September 2019

17. MY
MAGAZINE
USP AND
HOW IT
DIFFERS
Behind The Scenes presents film
production from an angle that is hard to
capture. Even though our competitors
provide the same “content”, evidently
BTS magazine shows it differs as it
promotes the inclusivity of all film
production lovers from beginners to
experts.