Awesome content doesn’t, by default, mean successful content. In this #brightonseo talk, Stacey MacNaught talks content promotion tactics, approaches and tools to get your content seen and hit objectives.
Stacey MacNaughtFreelance SEO and Content Marketing Consultant at Freelance
60. #brightonseo
@staceycav
I
saw
you
wrote
about
people
with
their
faces
in
their
phones
in
the
pub!
If
I
had
data
suggesCng
people
spend
3
hours
of
the
day
on
their
phone,
would
it
be
of
interest?
61. #brightonseo
@staceycav
I
saw
you
wrote
about
people
with
their
faces
in
their
phones
in
the
pub!
If
I
had
data
suggesCng
people
spend
3
hours
of
the
day
on
their
phone,
would
it
be
of
interest?
63. #brightonseo
@staceycav
Great.
While
we’re
conducCng
our
research,
are
there
any
other
quesCons
you
think
we
should
be
asking?
Is
there
any
data
we
could
acquire
that
would
specifically
help
you?
64.
#brightonseo
@staceycav
Messaging and Headlines
4. What
65.
#brightonseo
@staceycav
66.
#brightonseo
@staceycav
How well you describe your content is
as important as how good it actually is.
67.
#brightonseo
@staceycav
68.
#brightonseo
@staceycav
Let’s take a lesson from
clickbait headlines
69.
#brightonseo
@staceycav
70.
#brightonseo
@staceycav
71.
#brightonseo
@staceycav
72.
#brightonseo
@staceycav
73.
#brightonseo
@staceycav
Yes, you need a cracking headline.
74.
#brightonseo
@staceycav
Yes, you need a cracking headline.
But you also need to deliver on it.