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Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

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Want to learn what's important and what not in affiliate SEO? This presentation explains the major trends of Google search in 2018 and suggests an optimization strategy that'll suit any niche and website.

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Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

  1. 1. AFFILIATE SEO IN 2018 Presented by Aleh Barysevich, Founder at SEO PowerSuite www.link-assistant.com
  2. 2. Aleh SEO Expert, Author, Speaker, Founder. 15 years of experience. Barysevich As seen on:
  3. 3. SEO Process 1. How Google works 2. What works for Google 3. What’s trendy
  4. 4. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive WebApps Machine Learning Personalized Results
  5. 5. The Google Algorithm
  6. 6. algorithm
  7. 7. algorithm definition of success data
  8. 8. Google algorithm data webpages search queries user interactions search setting definition of success bring users relevant and useful results
  9. 9. An algo can be fooled with wrong data
  10. 10. Google already knows what works in your industry…
  11. 11. Google already knows what works in your industry… … and works differently  in different niches  in different countries  with different languages  on different devices
  12. 12. Google already knows what works in your industry… …so you go and find out what works for Google
  13. 13. SEO competition analysis
  14. 14. SEO competition analysis 1. Who are your SEO competitors? 2. How strong are their domains? 3. What are their on-page tactics? 4. What are they doing off-page? 5. What’s their social media strategy?
  15. 15. SEO competitors Google page 1 results for ~20 keywords = ~20 domains
  16. 16. SEO competitors Google page 1 results for ~20 keywords = ~20 domains
  17. 17. Domain strength  traffic metrics (Alexa rank, SimilarWeb)  domain age  site authority metrics (InLink Rank, Citation Flow, PA/DA)
  18. 18. incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Competitor 3 www.foodnetwork.com Alexa rank global: 1,602 Alexa rank US: 408 domain age: 21y 8m linking domains: 134,228 InLink Rank: 83 Trust Flow: 79 Domain Authority: 93 Competitor 2 www.countryliving.com Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Competitor 1 www.mashed.com Alexa rank global: 8,654 Alexa rank US: 6,793 domain age: 18y 7m linking domains: 44,130 InLink Rank: 80 Trust Flow: 71 Domain Authority: 84
  19. 19. Competitor 3 www.foodnetwork.com Alexa rank global: 1,602 Alexa rank US: 408 domain age: 21y 8m linking domains: 134,228 InLink Rank: 83 Trust Flow: 79 Domain Authority: 93 Competitor 2 www.countryliving.com Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Competitor 1 www.mashed.com Alexa rank global: 8,654 Alexa rank US: 6,793 domain age: 18y 7m linking domains: 44,130 InLink Rank: 80 Trust Flow: 71 Domain Authority: 84 incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Christmas Dinner Recipes & Ideas - Your Cooking Site www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel help you make your Christmas dinner ... yourcookingsite.com Alexa rank global: 109,692 Alexa rank US: 55,356 domain age: 7y 1m linking domains: 4,588 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17
  20. 20. incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Christmas Dinner Recipes & Ideas - Your Cooking Site www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel help you make your Christmas dinner ... Competitor 3 www.foodnetwork.com Alexa rank global: 1,602 Alexa rank US: 408 domain age: 21y 8m linking domains: 134,228 InLink Rank: 83 Trust Flow: 79 Domain Authority: 93 Competitor 2 www.countryliving.com Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Competitor 1 www.mashed.com Alexa rank global: 8,654 Alexa rank US: 6,793 domain age: 18y 7m linking domains: 44,130 InLink Rank: 80 Trust Flow: 71 Domain Authority: 84 yourcookingsite.com Alexa rank global: 109,692 Alexa rank US: 55,356 domain age: 7y 1m linking domains: 4,588 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17
  21. 21. incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Christmas Dinner Recipes & Ideas - Your Cooking Site www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel help you make your Christmas dinner ...
  22. 22. Technical:  indexing,  crawlability,  redirects,  page speed,  encoding,  mobile friendliness,  internal linking structure,  broken images and links,  HTTPS. Content:  word count,  title tag,  meta description,  keywords in key page elements,  TF-IDF,  structured data markup,  alt text for images. On page Technical:  indexing,  crawlability,  redirects,  page speed,  encoding,  mobile friendliness,  internal linking structure,  broken images and links,  HTTPS. Content:  word count,  title tag,  meta description,  keywords in key page elements,  TF-IDF,  structured data markup,  alt text for images.
  23. 23. Page speed 0 SEC 2 SEC 5 SEC 20 SEC Users stay Rankings rise Users leave Rankings sink
  24. 24. designer prescription glasses Designer glasses | Shop Discount Designer Eyeglass Frames from ... https://www.clothingric.com/coupon/glassesgallery/134013/ Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only find here … Eyeglasses | Prescription glasses, sunglasses & sports glasses online … https://www.glassesgallery.com/ Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high quality lens package with all prescription lenses … Prescription Glasses Online | Frames, Sunglasses & Eyewear … https://www.specsavers.co.uk/offers/2-for-1 Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass Frames + Free Shipping … Affiliate 2 Page load time: 2.65s Mobile page speed score: 71/100 Alexa rank global: 84,412 Alexa rank US: 32,948 domain age: 18y 7m linking domains: 130 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17 Original brand Page load time: 5.39s Mobile page speed score: 57/100 Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Affiliate 1 Page load time: 2.11s Mobile page speed score: 88/100 Alexa rank global: 78,654 Alexa rank US: 26,793 domain age: 8y 7m linking domains: 1,302 InLink Rank: 40 Trust Flow: 11 Domain Authority: 24
  25. 25. designer prescription glasses Designer glasses | Shop Discount Designer Eyeglass Frames from ... https://www.clothingric.com/coupon/glassesgallery/134013/ Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only find here … Eyeglasses | Prescription glasses, sunglasses & sports glasses online … https://www.glassesgallery.com/ Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high quality lens package with all prescription lenses … Prescription Glasses Online | Frames, Sunglasses & Eyewear … https://www.specsavers.co.uk/offers/2-for-1 Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass Frames + Free Shipping … Affiliate 2 Page load time: 2.65s Mobile page speed score: 71/100 Alexa rank global: 84,412 Alexa rank US: 32,948 domain age: 18y 7m linking domains: 130 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17 Original brand Page load time: 5.39s Mobile page speed score: 57/100 Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Affiliate 1 Page load time: 2.11s Mobile page speed score: 88/100 Alexa rank global: 78,654 Alexa rank US: 26,793 domain age: 8y 7m linking domains: 1,302 InLink Rank: 40 Trust Flow: 11 Domain Authority: 24
  26. 26. Technical:  indexing,  crawlability,  redirects,  page speed,  encoding,  mobile friendliness,  internal linking structure,  broken images and links,  HTTPS. Content:  word count,  title tag,  meta description,  keywords in key page elements,  TF-IDF,  structured data markup,  alt text for images. On page
  27. 27. Off page The quality and quantity of backlinks define your SEO success
  28. 28. perfect apartment on sites like airbnb How to Find the Perfect Apartment on Sites Like Airbnb - Nomadic Matt https://www.nomadicmatt.com/.../guide-renting-apartments/ Jul 31, 2014 – I used to hate renting apartments from websites like Airbnb, Wimdu, Homeaway, or Roomorama. As a solo traveler, I preferred the social ... 9 Booking Sites You Could Be Using Instead of Airbnb - travelFREAK https://travelfreak.net/airbnb-alternative/ Jun 15, 2016 – Use these six Airbnb competitors to find the perfect rental. ... With sites like Airbnb dominating headlines in recent years, the very nature of ... of these Airbnb alternatives, not only can you find rooms and apartments, but you ... Where to Book Apartments Online: 24 Websites like AirBnB https://independenttravelcats.com/guide-how-to-list-book-ap... Mar 03, 2017 – Here is a list of 24 websites like Airbnb for booking apartments online ... Getting a great place to stay is key to a good travel experience and if you are ... listing sites like Airbnb, and with over 1 million listings to choose from is ... AirBnB Alternatives: The Best Sites Like AirBnB - Yoursite.com https://www.yourtravelingsite.com/2017/11/alternatives-to-airbnb.html Jun 26, 2016 – AirBnB Alternatives. VRBO. First up in my list of AirBnB alternatives is VRBO, or Vacation Rentals by Owner. Flipkey. Flipkey is owned by TripAdvisor, so even if you've not heard of FlipKey itself, you can rest assured that this is no fly by night setup. Homestay. HomeAway. Wimdu. Go With Oh. OneFineStay. House Sitting.. yourtravelingsite.com Domain InLink Rank: 27 Backlinks: 2,000 Linking domains: 348 Competitor 3 https://independenttravelcats.com/ Domain InLink Rank: 45 Backlinks: 3,343 Linking domains: 634 Competitor 2 https://travelfreak.net/ Domain InLink Rank: 78 Backlinks: 14,720 Linking domains: 1,072 Competitor 1 https://www.nomadicmatt.com/ Domain InLink Rank: 74 Backlinks: 46,105 Linking domains: 1,365
  29. 29. Building a blog? Guest posting? PBNs? Heck no! :) PR distribution? Industry forums & communities? Directory submission?Whitepapers? Interviews? Giveaways? Newsjacking? Sponsorship?
  30. 30. Social media Social media isn't just a powerful traffic channel; it can also help your SEO!
  31. 31. Photography niche Facebook ad targeting Fitness niche Pinterest and Instagram Accounting software YouTube and Twitter
  32. 32. Google algorithm SEO competition analysis
  33. 33. Google algorithm SEO competition analysis SEO trends SEO Process
  34. 34. SEO trends
  35. 35. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive Web Apps Machine Learning Personalized Results
  36. 36. Mobile-first indexing early to mid 2018
  37. 37. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive Web Apps Machine Learning Personalized Results
  38. 38. Meaningful search result Location User’s intent Search history
  39. 39. conference agenda Here's the Agenda for Affiliate Summit West 2018 - Affiliate Summit affiliatesummit.com/heres-agenda-affiliate-summit-west-2018/ 6 days ago – Take a look at the Affiliate Summit West 2018 agenda to see the wide array of topics that will be covered, including affiliate growth strategies, ... Agenda - Cybersecurity Conference - US 2017 | RSA Conference https://www.rsaconference.com/events/us17/agenda View the agenda for RSA Conference 2017, the premier security conference in San Francisco. See information on keynotes, sessions and special programs … Conference Agenda |Ecommerce Trends for Retailers | IRCE | IRCE https://www.irce.com/conference/agendas/ Our agenda is created in part with the editorial experts from Internet Retailer ... IRCE offers two full conference days with various tracks (June 6 and June 7), with ... 2017 Conference Schedule www.aieaworld.org/2017-conference-schedule Feb 3, 2017 – General Conference Schedule (subject to change) ... Morning and Afternoon Concurrent Sessions (see Schedule of Sessions above for details) … Conference Schedule | NAFSA www.nafsa.org › Annual Conference › Program We look forward to seeing you in Los Angeles, California for the 2017 NAFSA Annual Conference & Expo. Please note: All events and times are subject to ...
  40. 40. How to win with semantic search: theory  Understand user intent  Have quality and crawlable content to match this intent
  41. 41. paleo diet food list paleo 14 day meal plan paleo for women over 50 paleo diet menu for beginners paleo food list pdf paleo diet grocery list paleo grocery list for beginners printable paleo diet shopping list How to win with semantic search: practice Industry: nutrition Article topic: Paleo diet User intent: look for specific information on the food list, meal plans and weight loss.  Step 1: Brainstorm long-tail keywords to match the informational user intent.
  42. 42. How to win with semantic search: practice Industry: nutrition Article topic: Paleo diet User intent: look for specific information on the food list, meal plans and weight loss.  Step 1: Brainstorm long-tail keywords to match the informational user intent.  Step 2: Write a 2,000-word+ article and include as many keywords as possible.  Step 3: Make the page fast and crawlable. Apply structured markup.
  43. 43. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive Web Apps Machine Learning Personalized Results
  44. 44. Ads Position zero People also ask Video Reviews in reach snippets Images
  45. 45. Position zero 8.6% clicks The same result is #1 19.6% clicks Total 28.2% clicks
  46. 46. Add markup to make the content findable Identify a simple question Provide a simple step- by-step answer
  47. 47. Google algorithm SEO competition analysis SEO trends Your SEO Process 2018
  48. 48. THANK YOU! Aleh Barysevich www.link-assistant.com aleh@link-assistant.com @LinkAssistant

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