SlideShare a Scribd company logo
AFFILIATE
SEO IN 2018
Presented by Aleh Barysevich, Founder at SEO PowerSuite www.link-assistant.com
Aleh
SEO Expert, Author, Speaker, Founder. 15 years of experience.
Barysevich
As seen on:
SEO Process
1. How Google works
2. What works for Google
3. What’s trendy
Mobile First Indexing
Semantic Search
Position Zero Featured Snippets
Accelerated Mobile Pages
Voice Search
Structured Data
Progressive WebApps
Machine Learning
Personalized Results
The Google Algorithm
algorithm
algorithm
definition
of success
data
Google
algorithm
data
webpages
search queries
user interactions
search setting
definition
of success
bring users relevant
and useful results
An algo can
be fooled with
wrong data
Google already knows what
works in your industry…
Google already knows what
works in your industry…
… and works differently
 in different niches
 in different countries
 with different languages
 on different devices
Google already knows what
works in your industry…
…so you go and find out what works
for Google
SEO competition analysis
SEO competition analysis
1. Who are your SEO competitors?
2. How strong are their domains?
3. What are their on-page tactics?
4. What are they doing off-page?
5. What’s their social media strategy?
SEO competitors
Google page 1 results for ~20 keywords = ~20 domains
SEO competitors
Google page 1 results for ~20 keywords = ~20 domains
Domain strength
 traffic metrics (Alexa rank, SimilarWeb)
 domain age
 site authority metrics (InLink Rank, Citation Flow, PA/DA)
incredible holiday meal
How to cook the perfect holiday meal - Mashed
www.mashed.com/31306/cook-perfect-holiday-meal/
So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC
apartments and sprawling suburban homes …
60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes
www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/
Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The
Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate
Christmas
Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ...
www.foodnetwork.com › ... › Quick & Easy Holiday Recipes
Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef
Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and
olives, then simply pulses the veggies …
Competitor 3
www.foodnetwork.com
Alexa rank global: 1,602
Alexa rank US: 408
domain age: 21y 8m
linking domains: 134,228
InLink Rank: 83
Trust Flow: 79
Domain Authority: 93
Competitor 2
www.countryliving.com
Alexa rank global: 7,100
Alexa rank US: 2,018
domain age: 22y 2m
linking domains: 26,335
InLink Rank: 79
Trust Flow: 63
Domain Authority: 82
Competitor 1
www.mashed.com
Alexa rank global: 8,654
Alexa rank US: 6,793
domain age: 18y 7m
linking domains: 44,130
InLink Rank: 80
Trust Flow: 71
Domain Authority: 84
Competitor 3
www.foodnetwork.com
Alexa rank global: 1,602
Alexa rank US: 408
domain age: 21y 8m
linking domains: 134,228
InLink Rank: 83
Trust Flow: 79
Domain Authority: 93
Competitor 2
www.countryliving.com
Alexa rank global: 7,100
Alexa rank US: 2,018
domain age: 22y 2m
linking domains: 26,335
InLink Rank: 79
Trust Flow: 63
Domain Authority: 82
Competitor 1
www.mashed.com
Alexa rank global: 8,654
Alexa rank US: 6,793
domain age: 18y 7m
linking domains: 44,130
InLink Rank: 80
Trust Flow: 71
Domain Authority: 84
incredible holiday meal
How to cook the perfect holiday meal - Mashed
www.mashed.com/31306/cook-perfect-holiday-meal/
So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC
apartments and sprawling suburban homes …
60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes
www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/
Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The
Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate
Christmas
Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ...
www.foodnetwork.com › ... › Quick & Easy Holiday Recipes
Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef
Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and
olives, then simply pulses the veggies …
Christmas Dinner Recipes & Ideas - Your Cooking Site
www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos
Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel
help you make your Christmas dinner ...
yourcookingsite.com
Alexa rank global: 109,692
Alexa rank US: 55,356
domain age: 7y 1m
linking domains: 4,588
InLink Rank: 23
Trust Flow: 9
Domain Authority: 17
incredible holiday meal
How to cook the perfect holiday meal - Mashed
www.mashed.com/31306/cook-perfect-holiday-meal/
So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC
apartments and sprawling suburban homes …
60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes
www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/
Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The
Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate
Christmas
Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ...
www.foodnetwork.com › ... › Quick & Easy Holiday Recipes
Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef
Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and
olives, then simply pulses the veggies …
Christmas Dinner Recipes & Ideas - Your Cooking Site
www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos
Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel
help you make your Christmas dinner ...
Competitor 3
www.foodnetwork.com
Alexa rank global: 1,602
Alexa rank US: 408
domain age: 21y 8m
linking domains: 134,228
InLink Rank: 83
Trust Flow: 79
Domain Authority: 93
Competitor 2
www.countryliving.com
Alexa rank global: 7,100
Alexa rank US: 2,018
domain age: 22y 2m
linking domains: 26,335
InLink Rank: 79
Trust Flow: 63
Domain Authority: 82
Competitor 1
www.mashed.com
Alexa rank global: 8,654
Alexa rank US: 6,793
domain age: 18y 7m
linking domains: 44,130
InLink Rank: 80
Trust Flow: 71
Domain Authority: 84
yourcookingsite.com
Alexa rank global: 109,692
Alexa rank US: 55,356
domain age: 7y 1m
linking domains: 4,588
InLink Rank: 23
Trust Flow: 9
Domain Authority: 17
incredible holiday meal
How to cook the perfect holiday meal - Mashed
www.mashed.com/31306/cook-perfect-holiday-meal/
So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC
apartments and sprawling suburban homes …
60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes
www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/
Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The
Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate
Christmas
Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ...
www.foodnetwork.com › ... › Quick & Easy Holiday Recipes
Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef
Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and
olives, then simply pulses the veggies …
Christmas Dinner Recipes & Ideas - Your Cooking Site
www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos
Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel
help you make your Christmas dinner ...
Technical:
 indexing,
 crawlability,
 redirects,
 page speed,
 encoding,
 mobile friendliness,
 internal linking structure,
 broken images and links,
 HTTPS.
Content:
 word count,
 title tag,
 meta description,
 keywords in key page
elements,
 TF-IDF,
 structured data markup,
 alt text for images.
On page
Technical:
 indexing,
 crawlability,
 redirects,
 page speed,
 encoding,
 mobile friendliness,
 internal linking structure,
 broken images and links,
 HTTPS.
Content:
 word count,
 title tag,
 meta description,
 keywords in key page
elements,
 TF-IDF,
 structured data markup,
 alt text for images.
Page speed
0 SEC
2 SEC
5 SEC
20 SEC
Users stay
Rankings rise
Users leave
Rankings sink
designer prescription glasses
Designer glasses | Shop Discount Designer Eyeglass Frames from ...
https://www.clothingric.com/coupon/glassesgallery/134013/
Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only
find here …
Eyeglasses | Prescription glasses, sunglasses & sports glasses online …
https://www.glassesgallery.com/
Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high
quality lens package with all prescription lenses …
Prescription Glasses Online | Frames, Sunglasses & Eyewear …
https://www.specsavers.co.uk/offers/2-for-1
Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass
Frames + Free Shipping …
Affiliate 2
Page load time: 2.65s
Mobile page speed score: 71/100
Alexa rank global: 84,412
Alexa rank US: 32,948
domain age: 18y 7m
linking domains: 130
InLink Rank: 23
Trust Flow: 9
Domain Authority: 17
Original brand
Page load time: 5.39s
Mobile page speed score: 57/100
Alexa rank global: 7,100
Alexa rank US: 2,018
domain age: 22y 2m
linking domains: 26,335
InLink Rank: 79
Trust Flow: 63
Domain Authority: 82
Affiliate 1
Page load time: 2.11s
Mobile page speed score: 88/100
Alexa rank global: 78,654
Alexa rank US: 26,793
domain age: 8y 7m
linking domains: 1,302
InLink Rank: 40
Trust Flow: 11
Domain Authority: 24
designer prescription glasses
Designer glasses | Shop Discount Designer Eyeglass Frames from ...
https://www.clothingric.com/coupon/glassesgallery/134013/
Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only
find here …
Eyeglasses | Prescription glasses, sunglasses & sports glasses online …
https://www.glassesgallery.com/
Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high
quality lens package with all prescription lenses …
Prescription Glasses Online | Frames, Sunglasses & Eyewear …
https://www.specsavers.co.uk/offers/2-for-1
Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass
Frames + Free Shipping …
Affiliate 2
Page load time: 2.65s
Mobile page speed score: 71/100
Alexa rank global: 84,412
Alexa rank US: 32,948
domain age: 18y 7m
linking domains: 130
InLink Rank: 23
Trust Flow: 9
Domain Authority: 17
Original brand
Page load time: 5.39s
Mobile page speed score: 57/100
Alexa rank global: 7,100
Alexa rank US: 2,018
domain age: 22y 2m
linking domains: 26,335
InLink Rank: 79
Trust Flow: 63
Domain Authority: 82
Affiliate 1
Page load time: 2.11s
Mobile page speed score: 88/100
Alexa rank global: 78,654
Alexa rank US: 26,793
domain age: 8y 7m
linking domains: 1,302
InLink Rank: 40
Trust Flow: 11
Domain Authority: 24
Technical:
 indexing,
 crawlability,
 redirects,
 page speed,
 encoding,
 mobile friendliness,
 internal linking structure,
 broken images and links,
 HTTPS.
Content:
 word count,
 title tag,
 meta description,
 keywords in key page
elements,
 TF-IDF,
 structured data markup,
 alt text for images.
On page
Off page
The quality and quantity of backlinks define your SEO success
perfect apartment on sites like airbnb
How to Find the Perfect Apartment on Sites Like Airbnb - Nomadic Matt
https://www.nomadicmatt.com/.../guide-renting-apartments/
Jul 31, 2014 – I used to hate renting apartments from websites like Airbnb, Wimdu,
Homeaway, or Roomorama. As a solo traveler, I preferred the social ...
9 Booking Sites You Could Be Using Instead of Airbnb - travelFREAK
https://travelfreak.net/airbnb-alternative/
Jun 15, 2016 – Use these six Airbnb competitors to find the perfect rental. ... With sites like
Airbnb dominating headlines in recent years, the very nature of ... of these Airbnb alternatives,
not only can you find rooms and apartments, but you ...
Where to Book Apartments Online: 24 Websites like AirBnB
https://independenttravelcats.com/guide-how-to-list-book-ap...
Mar 03, 2017 – Here is a list of 24 websites like Airbnb for booking apartments online ... Getting a
great place to stay is key to a good travel experience and if you are ... listing sites like Airbnb, and with
over 1 million listings to choose from is ...
AirBnB Alternatives: The Best Sites Like AirBnB - Yoursite.com
https://www.yourtravelingsite.com/2017/11/alternatives-to-airbnb.html
Jun 26, 2016 – AirBnB Alternatives. VRBO. First up in my list of AirBnB alternatives is VRBO, or
Vacation Rentals by Owner. Flipkey. Flipkey is owned by TripAdvisor, so even if you've not heard
of FlipKey itself, you can rest assured that this is no fly by night setup. Homestay. HomeAway.
Wimdu. Go With Oh. OneFineStay. House Sitting..
yourtravelingsite.com
Domain InLink Rank: 27
Backlinks: 2,000
Linking domains: 348
Competitor 3
https://independenttravelcats.com/
Domain InLink Rank: 45
Backlinks: 3,343
Linking domains: 634
Competitor 2
https://travelfreak.net/
Domain InLink Rank: 78
Backlinks: 14,720
Linking domains: 1,072
Competitor 1
https://www.nomadicmatt.com/
Domain InLink Rank: 74
Backlinks: 46,105
Linking domains: 1,365
Building a
blog?
Guest
posting?
PBNs?
Heck no! :)
PR distribution?
Industry forums
& communities?
Directory
submission?Whitepapers?
Interviews?
Giveaways?
Newsjacking?
Sponsorship?
Social media
Social media isn't just a powerful traffic channel; it can also
help your SEO!
Photography niche
Facebook ad targeting
Fitness niche
Pinterest and Instagram
Accounting software
YouTube and Twitter
Google
algorithm
SEO
competition
analysis
Google
algorithm
SEO
competition
analysis
SEO
trends
SEO Process
SEO trends
Mobile First Indexing
Semantic Search
Position Zero
Featured Snippets
Accelerated Mobile Pages
Voice Search
Structured Data
Progressive Web Apps
Machine Learning
Personalized Results
Mobile-first indexing
early to mid 2018
Mobile First Indexing
Semantic Search
Position Zero
Featured Snippets
Accelerated Mobile Pages
Voice Search
Structured Data
Progressive Web Apps
Machine Learning
Personalized Results
Meaningful
search result
Location
User’s intent
Search history
conference agenda
Here's the Agenda for Affiliate Summit West 2018 - Affiliate Summit
affiliatesummit.com/heres-agenda-affiliate-summit-west-2018/
6 days ago – Take a look at the Affiliate Summit West 2018 agenda to see the wide array of
topics that will be covered, including affiliate growth strategies, ...
Agenda - Cybersecurity Conference - US 2017 | RSA Conference
https://www.rsaconference.com/events/us17/agenda
View the agenda for RSA Conference 2017, the premier security conference in San Francisco. See
information on keynotes, sessions and special programs …
Conference Agenda |Ecommerce Trends for Retailers | IRCE | IRCE
https://www.irce.com/conference/agendas/
Our agenda is created in part with the editorial experts from Internet Retailer ... IRCE offers two full
conference days with various tracks (June 6 and June 7), with ...
2017 Conference Schedule
www.aieaworld.org/2017-conference-schedule
Feb 3, 2017 – General Conference Schedule (subject to change) ... Morning and Afternoon
Concurrent Sessions (see Schedule of Sessions above for details) …
Conference Schedule | NAFSA
www.nafsa.org › Annual Conference › Program
We look forward to seeing you in Los Angeles, California for the 2017 NAFSA Annual Conference
& Expo. Please note: All events and times are subject to ...
How to win with semantic search: theory
 Understand user intent
 Have quality and crawlable content to match this intent
paleo diet food list
paleo 14 day meal plan
paleo for women over 50
paleo diet menu for beginners
paleo food list pdf
paleo diet grocery list
paleo grocery list for beginners
printable paleo diet shopping list
How to win with semantic search: practice
Industry: nutrition
Article topic: Paleo diet
User intent: look for specific information on the food list, meal plans and
weight loss.
 Step 1: Brainstorm long-tail keywords to match the
informational user intent.
How to win with semantic search: practice
Industry: nutrition
Article topic: Paleo diet
User intent: look for specific information on the food list, meal plans and
weight loss.
 Step 1: Brainstorm long-tail keywords to match the
informational user intent.
 Step 2: Write a 2,000-word+ article and include as many
keywords as possible.
 Step 3: Make the page fast and crawlable. Apply structured
markup.
Mobile First Indexing
Semantic Search
Position Zero
Featured Snippets
Accelerated Mobile Pages
Voice Search
Structured Data
Progressive Web Apps
Machine Learning
Personalized Results
Ads
Position zero
People also ask
Video
Reviews in reach
snippets
Images
Position zero
8.6% clicks
The same result is #1
19.6% clicks
Total
28.2% clicks
Add markup to make
the content findable
Identify a simple
question
Provide a simple step-
by-step answer
Google
algorithm
SEO
competition
analysis
SEO
trends
Your SEO
Process
2018
THANK YOU!
Aleh Barysevich
www.link-assistant.com
aleh@link-assistant.com
@LinkAssistant

More Related Content

What's hot

SEO trends 2018
SEO trends 2018SEO trends 2018
SEO trends 2018
Impulse Digital
 
PUBCON 2014 - Content Promotion - Larry Kim, WordStream
PUBCON 2014 - Content Promotion - Larry Kim, WordStreamPUBCON 2014 - Content Promotion - Larry Kim, WordStream
PUBCON 2014 - Content Promotion - Larry Kim, WordStream
Internet Marketing Software - WordStream
 
How Will Links Influence SEO in the Future
How Will Links Influence SEO in the FutureHow Will Links Influence SEO in the Future
How Will Links Influence SEO in the Future
Rand Fishkin
 
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Everett Sizemore
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
Rand Fishkin
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
Rand Fishkin
 
The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...
The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...
The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...
Internet Marketing Software - WordStream
 
The Death & Rebirth of SEO
The Death & Rebirth of SEOThe Death & Rebirth of SEO
The Death & Rebirth of SEO
Rand Fishkin
 
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Keith Goode
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
Rand Fishkin
 
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOThe Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
Gianluca Fiorelli
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
Rand Fishkin
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
Charlene Li
 
Search + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand FishkinSearch + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand Fishkin
Rand Fishkin
 
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 AnalysisGoogle Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Internet Marketing Software - WordStream
 
Intro to Mozcon 2016
Intro to Mozcon 2016Intro to Mozcon 2016
Intro to Mozcon 2016
Rand Fishkin
 
Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
Rand Fishkin
 
Why You Look Forward
Why You Look ForwardWhy You Look Forward
Why You Look Forward
Duane Forrester
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
Rand Fishkin
 
10 SEO Lessons from 2010
10 SEO Lessons from 201010 SEO Lessons from 2010
10 SEO Lessons from 2010
Rand Fishkin
 

What's hot (20)

SEO trends 2018
SEO trends 2018SEO trends 2018
SEO trends 2018
 
PUBCON 2014 - Content Promotion - Larry Kim, WordStream
PUBCON 2014 - Content Promotion - Larry Kim, WordStreamPUBCON 2014 - Content Promotion - Larry Kim, WordStream
PUBCON 2014 - Content Promotion - Larry Kim, WordStream
 
How Will Links Influence SEO in the Future
How Will Links Influence SEO in the FutureHow Will Links Influence SEO in the Future
How Will Links Influence SEO in the Future
 
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
Cut The Cruft - Everett Sizemore - MozTalk Denver - 2016
 
The Power of Moz's Keyword Explorer
The Power of Moz's Keyword ExplorerThe Power of Moz's Keyword Explorer
The Power of Moz's Keyword Explorer
 
What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017What Startup Execs Need to Know About SEO in 2017
What Startup Execs Need to Know About SEO in 2017
 
The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...
The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...
The Top 10 PPC Hacks of All Time - Larry Kim's Presentation for State of Sear...
 
The Death & Rebirth of SEO
The Death & Rebirth of SEOThe Death & Rebirth of SEO
The Death & Rebirth of SEO
 
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"Cross Forum 2016: SEO Will Become "Search Experience Optimization"
Cross Forum 2016: SEO Will Become "Search Experience Optimization"
 
Seo for-bloggers-2014
Seo for-bloggers-2014Seo for-bloggers-2014
Seo for-bloggers-2014
 
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOThe Future of Visual Search by Gianluca Fiorelli for Brighton SEO
The Future of Visual Search by Gianluca Fiorelli for Brighton SEO
 
The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016The 7 Biggest Trends in SEO: 2016
The 7 Biggest Trends in SEO: 2016
 
How To Prepare For The Future Of Search
How To Prepare For The Future Of SearchHow To Prepare For The Future Of Search
How To Prepare For The Future Of Search
 
Search + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand FishkinSearch + Social: Webit Expo by Rand Fishkin
Search + Social: Webit Expo by Rand Fishkin
 
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 AnalysisGoogle Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
 
Intro to Mozcon 2016
Intro to Mozcon 2016Intro to Mozcon 2016
Intro to Mozcon 2016
 
Keeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of ChangeKeeping Up with Google's Insane Pace of Change
Keeping Up with Google's Insane Pace of Change
 
Why You Look Forward
Why You Look ForwardWhy You Look Forward
Why You Look Forward
 
SEO for Food Bloggers
SEO for Food BloggersSEO for Food Bloggers
SEO for Food Bloggers
 
10 SEO Lessons from 2010
10 SEO Lessons from 201010 SEO Lessons from 2010
10 SEO Lessons from 2010
 

Similar to Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

Seo catering-milwaukee
Seo catering-milwaukeeSeo catering-milwaukee
Seo catering-milwaukee
Sakara Johnson
 
Seo catering-milwaukee-4
Seo catering-milwaukee-4Seo catering-milwaukee-4
Seo catering-milwaukee-4
Sakara Johnson
 
Seo catering-milwaukee-5
Seo catering-milwaukee-5Seo catering-milwaukee-5
Seo catering-milwaukee-5
Sakara Johnson
 
Seo catering-milwaukee-6
Seo catering-milwaukee-6Seo catering-milwaukee-6
Seo catering-milwaukee-6
Sakara Johnson
 
Seo catering-milwaukee-3
Seo catering-milwaukee-3Seo catering-milwaukee-3
Seo catering-milwaukee-3
Sakara Johnson
 
Seo analysis home page spice blends
Seo analysis home page   spice blendsSeo analysis home page   spice blends
Seo analysis home page spice blends
Brian Bateman
 
Seo analysis home page spice mix
Seo analysis home page   spice mixSeo analysis home page   spice mix
Seo analysis home page spice mix
Brian Bateman
 
serp-iq-buy-viagra-ranking-report
serp-iq-buy-viagra-ranking-reportserp-iq-buy-viagra-ranking-report
serp-iq-buy-viagra-ranking-report
serpIQ
 
Understanding SEO
Understanding SEOUnderstanding SEO
Understanding SEO
SitesPlus
 
Understanding SEO
Understanding SEOUnderstanding SEO
Understanding SEO
SitesPlus
 
Seo catering-milwaukee-2
Seo catering-milwaukee-2Seo catering-milwaukee-2
Seo catering-milwaukee-2
Sakara Johnson
 
Seo caterer
Seo catererSeo caterer
Seo caterer
Sakara Johnson
 
10 Things Every Club Marketer Needs to Know About Internet Marketing
10 Things Every Club Marketer Needs to Know About Internet Marketing10 Things Every Club Marketer Needs to Know About Internet Marketing
10 Things Every Club Marketer Needs to Know About Internet Marketing
Jay Berkowitz www.TenGoldenRules.com
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine Optimisation
Cosmic
 
Majestic Workshop on Backlinks and Link Building
Majestic Workshop on Backlinks and Link BuildingMajestic Workshop on Backlinks and Link Building
Majestic Workshop on Backlinks and Link Building
Sante J. Achille
 
The Recipe For Local Search Marketing Success
The Recipe For Local Search Marketing SuccessThe Recipe For Local Search Marketing Success
The Recipe For Local Search Marketing Success
Thomas Peroutka
 
Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
Jay Berkowitz www.TenGoldenRules.com
 
SEO Get up to speed - Williton
SEO  Get up to speed - WillitonSEO  Get up to speed - Williton
SEO Get up to speed - Williton
Get up to Speed
 
Seo 24th june chagford
Seo 24th june   chagfordSeo 24th june   chagford
Seo 24th june chagford
Get up to Speed
 
SEO 2015 14th May - Taunton
SEO 2015 14th May -  TauntonSEO 2015 14th May -  Taunton
SEO 2015 14th May - Taunton
Get up to Speed
 

Similar to Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018) (20)

Seo catering-milwaukee
Seo catering-milwaukeeSeo catering-milwaukee
Seo catering-milwaukee
 
Seo catering-milwaukee-4
Seo catering-milwaukee-4Seo catering-milwaukee-4
Seo catering-milwaukee-4
 
Seo catering-milwaukee-5
Seo catering-milwaukee-5Seo catering-milwaukee-5
Seo catering-milwaukee-5
 
Seo catering-milwaukee-6
Seo catering-milwaukee-6Seo catering-milwaukee-6
Seo catering-milwaukee-6
 
Seo catering-milwaukee-3
Seo catering-milwaukee-3Seo catering-milwaukee-3
Seo catering-milwaukee-3
 
Seo analysis home page spice blends
Seo analysis home page   spice blendsSeo analysis home page   spice blends
Seo analysis home page spice blends
 
Seo analysis home page spice mix
Seo analysis home page   spice mixSeo analysis home page   spice mix
Seo analysis home page spice mix
 
serp-iq-buy-viagra-ranking-report
serp-iq-buy-viagra-ranking-reportserp-iq-buy-viagra-ranking-report
serp-iq-buy-viagra-ranking-report
 
Understanding SEO
Understanding SEOUnderstanding SEO
Understanding SEO
 
Understanding SEO
Understanding SEOUnderstanding SEO
Understanding SEO
 
Seo catering-milwaukee-2
Seo catering-milwaukee-2Seo catering-milwaukee-2
Seo catering-milwaukee-2
 
Seo caterer
Seo catererSeo caterer
Seo caterer
 
10 Things Every Club Marketer Needs to Know About Internet Marketing
10 Things Every Club Marketer Needs to Know About Internet Marketing10 Things Every Club Marketer Needs to Know About Internet Marketing
10 Things Every Club Marketer Needs to Know About Internet Marketing
 
Search Engine Optimisation
Search Engine OptimisationSearch Engine Optimisation
Search Engine Optimisation
 
Majestic Workshop on Backlinks and Link Building
Majestic Workshop on Backlinks and Link BuildingMajestic Workshop on Backlinks and Link Building
Majestic Workshop on Backlinks and Link Building
 
The Recipe For Local Search Marketing Success
The Recipe For Local Search Marketing SuccessThe Recipe For Local Search Marketing Success
The Recipe For Local Search Marketing Success
 
Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
 
SEO Get up to speed - Williton
SEO  Get up to speed - WillitonSEO  Get up to speed - Williton
SEO Get up to speed - Williton
 
Seo 24th june chagford
Seo 24th june   chagfordSeo 24th june   chagford
Seo 24th june chagford
 
SEO 2015 14th May - Taunton
SEO 2015 14th May -  TauntonSEO 2015 14th May -  Taunton
SEO 2015 14th May - Taunton
 

More from Link-Assistant.Com

The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
Link-Assistant.Com
 
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Link-Assistant.Com
 
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Link-Assistant.Com
 
Runnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen KhutarniukRunnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen Khutarniuk
Link-Assistant.Com
 
How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)
Link-Assistant.Com
 
Google‘s Hummingbird update explained
Google‘s Hummingbird update explainedGoogle‘s Hummingbird update explained
Google‘s Hummingbird update explained
Link-Assistant.Com
 
Google Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by GoogleGoogle Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by Google
Link-Assistant.Com
 
Social Media Managers - what they do & should do
Social Media Managers - what they do & should doSocial Media Managers - what they do & should do
Social Media Managers - what they do & should do
Link-Assistant.Com
 
10 alternatives to Google AdWords
10 alternatives to Google AdWords10 alternatives to Google AdWords
10 alternatives to Google AdWords
Link-Assistant.Com
 
Social media gods and their Twitter sins
Social media gods and their Twitter sinsSocial media gods and their Twitter sins
Social media gods and their Twitter sins
Link-Assistant.Com
 

More from Link-Assistant.Com (10)

The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
The Speed Update: Faster is Better for Everyone [Aleh Barysevich, SMXeast 2018]
 
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
Winning with mobile page speed: killer technologies, tools, and tips [by Aleh...
 
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
Satisfying the Need for Speed (By Aleh Barysevich of SEO PowerSuite, SMX Lond...
 
Runnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen KhutarniukRunnings SEO on shoestring budget by Yauhen Khutarniuk
Runnings SEO on shoestring budget by Yauhen Khutarniuk
 
How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)How to adapt your SEO to the 5 recent Google updates (SAS Con)
How to adapt your SEO to the 5 recent Google updates (SAS Con)
 
Google‘s Hummingbird update explained
Google‘s Hummingbird update explainedGoogle‘s Hummingbird update explained
Google‘s Hummingbird update explained
 
Google Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by GoogleGoogle Keyword Planner - New Keyword Research Tool by Google
Google Keyword Planner - New Keyword Research Tool by Google
 
Social Media Managers - what they do & should do
Social Media Managers - what they do & should doSocial Media Managers - what they do & should do
Social Media Managers - what they do & should do
 
10 alternatives to Google AdWords
10 alternatives to Google AdWords10 alternatives to Google AdWords
10 alternatives to Google AdWords
 
Social media gods and their Twitter sins
Social media gods and their Twitter sinsSocial media gods and their Twitter sins
Social media gods and their Twitter sins
 

Recently uploaded

cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
GNAMBIKARAO
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
APNIC
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
APNIC
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
rtunex8r
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
3a0sd7z3
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
dtagbe
 
Bangalore Call Girls 9079923931 With -Cuties' Hot Call Girls
Bangalore Call Girls 9079923931 With -Cuties' Hot Call GirlsBangalore Call Girls 9079923931 With -Cuties' Hot Call Girls
Bangalore Call Girls 9079923931 With -Cuties' Hot Call Girls
narwatsonia7
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
Tarandeep Singh
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
thezot
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
3a0sd7z3
 
Decentralized Justice in Gaming and Esports
Decentralized Justice in Gaming and EsportsDecentralized Justice in Gaming and Esports
Decentralized Justice in Gaming and Esports
Federico Ast
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
Infosec train
 
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial IntelligentKubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
Emre Gündoğdu
 

Recently uploaded (13)

cyber crime.pptx..........................
cyber crime.pptx..........................cyber crime.pptx..........................
cyber crime.pptx..........................
 
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...Securing BGP: Operational Strategies and Best Practices for Network Defenders...
Securing BGP: Operational Strategies and Best Practices for Network Defenders...
 
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...
 
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
怎么办理(umiami毕业证书)美国迈阿密大学毕业证文凭证书实拍图原版一模一样
 
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
快速办理(Vic毕业证书)惠灵顿维多利亚大学毕业证完成信一模一样
 
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
一比一原版(uc毕业证书)加拿大卡尔加里大学毕业证如何办理
 
Bangalore Call Girls 9079923931 With -Cuties' Hot Call Girls
Bangalore Call Girls 9079923931 With -Cuties' Hot Call GirlsBangalore Call Girls 9079923931 With -Cuties' Hot Call Girls
Bangalore Call Girls 9079923931 With -Cuties' Hot Call Girls
 
Bengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal BrandingBengaluru Dreamin' 24 - Personal Branding
Bengaluru Dreamin' 24 - Personal Branding
 
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
一比一原版新西兰林肯大学毕业证(Lincoln毕业证书)学历如何办理
 
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
快速办理(新加坡SMU毕业证书)新加坡管理大学毕业证文凭证书一模一样
 
Decentralized Justice in Gaming and Esports
Decentralized Justice in Gaming and EsportsDecentralized Justice in Gaming and Esports
Decentralized Justice in Gaming and Esports
 
How to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdfHow to make a complaint to the police for Social Media Fraud.pdf
How to make a complaint to the police for Social Media Fraud.pdf
 
KubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial IntelligentKubeCon & CloudNative Con 2024 Artificial Intelligent
KubeCon & CloudNative Con 2024 Artificial Intelligent
 

Affiliate SEO in 2018 (By Aleh Barysevich, Affiliate Summit West 2018)

  • 1. AFFILIATE SEO IN 2018 Presented by Aleh Barysevich, Founder at SEO PowerSuite www.link-assistant.com
  • 2. Aleh SEO Expert, Author, Speaker, Founder. 15 years of experience. Barysevich As seen on:
  • 3. SEO Process 1. How Google works 2. What works for Google 3. What’s trendy
  • 4.
  • 5. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive WebApps Machine Learning Personalized Results
  • 9. Google algorithm data webpages search queries user interactions search setting definition of success bring users relevant and useful results
  • 10. An algo can be fooled with wrong data
  • 11. Google already knows what works in your industry…
  • 12. Google already knows what works in your industry… … and works differently  in different niches  in different countries  with different languages  on different devices
  • 13. Google already knows what works in your industry… …so you go and find out what works for Google
  • 15. SEO competition analysis 1. Who are your SEO competitors? 2. How strong are their domains? 3. What are their on-page tactics? 4. What are they doing off-page? 5. What’s their social media strategy?
  • 16. SEO competitors Google page 1 results for ~20 keywords = ~20 domains
  • 17.
  • 18. SEO competitors Google page 1 results for ~20 keywords = ~20 domains
  • 19. Domain strength  traffic metrics (Alexa rank, SimilarWeb)  domain age  site authority metrics (InLink Rank, Citation Flow, PA/DA)
  • 20. incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Competitor 3 www.foodnetwork.com Alexa rank global: 1,602 Alexa rank US: 408 domain age: 21y 8m linking domains: 134,228 InLink Rank: 83 Trust Flow: 79 Domain Authority: 93 Competitor 2 www.countryliving.com Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Competitor 1 www.mashed.com Alexa rank global: 8,654 Alexa rank US: 6,793 domain age: 18y 7m linking domains: 44,130 InLink Rank: 80 Trust Flow: 71 Domain Authority: 84
  • 21. Competitor 3 www.foodnetwork.com Alexa rank global: 1,602 Alexa rank US: 408 domain age: 21y 8m linking domains: 134,228 InLink Rank: 83 Trust Flow: 79 Domain Authority: 93 Competitor 2 www.countryliving.com Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Competitor 1 www.mashed.com Alexa rank global: 8,654 Alexa rank US: 6,793 domain age: 18y 7m linking domains: 44,130 InLink Rank: 80 Trust Flow: 71 Domain Authority: 84 incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Christmas Dinner Recipes & Ideas - Your Cooking Site www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel help you make your Christmas dinner ... yourcookingsite.com Alexa rank global: 109,692 Alexa rank US: 55,356 domain age: 7y 1m linking domains: 4,588 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17
  • 22. incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Christmas Dinner Recipes & Ideas - Your Cooking Site www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel help you make your Christmas dinner ... Competitor 3 www.foodnetwork.com Alexa rank global: 1,602 Alexa rank US: 408 domain age: 21y 8m linking domains: 134,228 InLink Rank: 83 Trust Flow: 79 Domain Authority: 93 Competitor 2 www.countryliving.com Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Competitor 1 www.mashed.com Alexa rank global: 8,654 Alexa rank US: 6,793 domain age: 18y 7m linking domains: 44,130 InLink Rank: 80 Trust Flow: 71 Domain Authority: 84 yourcookingsite.com Alexa rank global: 109,692 Alexa rank US: 55,356 domain age: 7y 1m linking domains: 4,588 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17
  • 23. incredible holiday meal How to cook the perfect holiday meal - Mashed www.mashed.com/31306/cook-perfect-holiday-meal/ So, you wanna host a holiday meal? Well, you came to the right place. I have hosted holidays in tiny NYC apartments and sprawling suburban homes … 60+ Easy Christmas Dinner Ideas – Best Holiday Meal Recipes www.countryliving.com/food-drinks/g635/holiday-recipe-book-1108/ Aug 17, 2017 – Make this Christmas the most delicious one yet with these incredible holiday dinner ideas. … The Ultimate Christmas Dinner Recipe Guide …. This Cheese Advent Calendar is Obviously the Best Way to Celebrate Christmas Quick and Easy Holiday Recipes | Holiday Recipes: Menus, Desserts ... www.foodnetwork.com › ... › Quick & Easy Holiday Recipes Impress your guests this holiday with some quick and easy holiday delights from the chefs at Food Network. … Roasted Beef Tenderloin with Roasted Pepper and Black Olive Sauce. Rachael roasts beef tenderloin in the oven with peppers, garlic and olives, then simply pulses the veggies … Christmas Dinner Recipes & Ideas - Your Cooking Site www.yourcookingsite.com › ... › Christmas Recipes › Christmas Recipe Photos Browse our top Christmas dinner recipes and ideas, from ham and rib roast to goose and lasagna. Let Cooking Channel help you make your Christmas dinner ...
  • 24. Technical:  indexing,  crawlability,  redirects,  page speed,  encoding,  mobile friendliness,  internal linking structure,  broken images and links,  HTTPS. Content:  word count,  title tag,  meta description,  keywords in key page elements,  TF-IDF,  structured data markup,  alt text for images. On page Technical:  indexing,  crawlability,  redirects,  page speed,  encoding,  mobile friendliness,  internal linking structure,  broken images and links,  HTTPS. Content:  word count,  title tag,  meta description,  keywords in key page elements,  TF-IDF,  structured data markup,  alt text for images.
  • 25. Page speed 0 SEC 2 SEC 5 SEC 20 SEC Users stay Rankings rise Users leave Rankings sink
  • 26. designer prescription glasses Designer glasses | Shop Discount Designer Eyeglass Frames from ... https://www.clothingric.com/coupon/glassesgallery/134013/ Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only find here … Eyeglasses | Prescription glasses, sunglasses & sports glasses online … https://www.glassesgallery.com/ Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high quality lens package with all prescription lenses … Prescription Glasses Online | Frames, Sunglasses & Eyewear … https://www.specsavers.co.uk/offers/2-for-1 Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass Frames + Free Shipping … Affiliate 2 Page load time: 2.65s Mobile page speed score: 71/100 Alexa rank global: 84,412 Alexa rank US: 32,948 domain age: 18y 7m linking domains: 130 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17 Original brand Page load time: 5.39s Mobile page speed score: 57/100 Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Affiliate 1 Page load time: 2.11s Mobile page speed score: 88/100 Alexa rank global: 78,654 Alexa rank US: 26,793 domain age: 8y 7m linking domains: 1,302 InLink Rank: 40 Trust Flow: 11 Domain Authority: 24
  • 27. designer prescription glasses Designer glasses | Shop Discount Designer Eyeglass Frames from ... https://www.clothingric.com/coupon/glassesgallery/134013/ Shop the largest collection of discount designer glasses and designer eyeglass frames at incredible prices you'll only find here … Eyeglasses | Prescription glasses, sunglasses & sports glasses online … https://www.glassesgallery.com/ Designer prescription glasses from $95 Find a new look for Fall! Free Lenses ... Glasses Gallery includes a high quality lens package with all prescription lenses … Prescription Glasses Online | Frames, Sunglasses & Eyewear … https://www.specsavers.co.uk/offers/2-for-1 Buy Glasses Online | Shop Designer Glasses, Designer Sunglasses, Prescription Sunglasses, and Eyeglass Frames + Free Shipping … Affiliate 2 Page load time: 2.65s Mobile page speed score: 71/100 Alexa rank global: 84,412 Alexa rank US: 32,948 domain age: 18y 7m linking domains: 130 InLink Rank: 23 Trust Flow: 9 Domain Authority: 17 Original brand Page load time: 5.39s Mobile page speed score: 57/100 Alexa rank global: 7,100 Alexa rank US: 2,018 domain age: 22y 2m linking domains: 26,335 InLink Rank: 79 Trust Flow: 63 Domain Authority: 82 Affiliate 1 Page load time: 2.11s Mobile page speed score: 88/100 Alexa rank global: 78,654 Alexa rank US: 26,793 domain age: 8y 7m linking domains: 1,302 InLink Rank: 40 Trust Flow: 11 Domain Authority: 24
  • 28. Technical:  indexing,  crawlability,  redirects,  page speed,  encoding,  mobile friendliness,  internal linking structure,  broken images and links,  HTTPS. Content:  word count,  title tag,  meta description,  keywords in key page elements,  TF-IDF,  structured data markup,  alt text for images. On page
  • 29. Off page The quality and quantity of backlinks define your SEO success
  • 30. perfect apartment on sites like airbnb How to Find the Perfect Apartment on Sites Like Airbnb - Nomadic Matt https://www.nomadicmatt.com/.../guide-renting-apartments/ Jul 31, 2014 – I used to hate renting apartments from websites like Airbnb, Wimdu, Homeaway, or Roomorama. As a solo traveler, I preferred the social ... 9 Booking Sites You Could Be Using Instead of Airbnb - travelFREAK https://travelfreak.net/airbnb-alternative/ Jun 15, 2016 – Use these six Airbnb competitors to find the perfect rental. ... With sites like Airbnb dominating headlines in recent years, the very nature of ... of these Airbnb alternatives, not only can you find rooms and apartments, but you ... Where to Book Apartments Online: 24 Websites like AirBnB https://independenttravelcats.com/guide-how-to-list-book-ap... Mar 03, 2017 – Here is a list of 24 websites like Airbnb for booking apartments online ... Getting a great place to stay is key to a good travel experience and if you are ... listing sites like Airbnb, and with over 1 million listings to choose from is ... AirBnB Alternatives: The Best Sites Like AirBnB - Yoursite.com https://www.yourtravelingsite.com/2017/11/alternatives-to-airbnb.html Jun 26, 2016 – AirBnB Alternatives. VRBO. First up in my list of AirBnB alternatives is VRBO, or Vacation Rentals by Owner. Flipkey. Flipkey is owned by TripAdvisor, so even if you've not heard of FlipKey itself, you can rest assured that this is no fly by night setup. Homestay. HomeAway. Wimdu. Go With Oh. OneFineStay. House Sitting.. yourtravelingsite.com Domain InLink Rank: 27 Backlinks: 2,000 Linking domains: 348 Competitor 3 https://independenttravelcats.com/ Domain InLink Rank: 45 Backlinks: 3,343 Linking domains: 634 Competitor 2 https://travelfreak.net/ Domain InLink Rank: 78 Backlinks: 14,720 Linking domains: 1,072 Competitor 1 https://www.nomadicmatt.com/ Domain InLink Rank: 74 Backlinks: 46,105 Linking domains: 1,365
  • 31. Building a blog? Guest posting? PBNs? Heck no! :) PR distribution? Industry forums & communities? Directory submission?Whitepapers? Interviews? Giveaways? Newsjacking? Sponsorship?
  • 32. Social media Social media isn't just a powerful traffic channel; it can also help your SEO!
  • 33. Photography niche Facebook ad targeting Fitness niche Pinterest and Instagram Accounting software YouTube and Twitter
  • 37. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive Web Apps Machine Learning Personalized Results
  • 39. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive Web Apps Machine Learning Personalized Results
  • 41. conference agenda Here's the Agenda for Affiliate Summit West 2018 - Affiliate Summit affiliatesummit.com/heres-agenda-affiliate-summit-west-2018/ 6 days ago – Take a look at the Affiliate Summit West 2018 agenda to see the wide array of topics that will be covered, including affiliate growth strategies, ... Agenda - Cybersecurity Conference - US 2017 | RSA Conference https://www.rsaconference.com/events/us17/agenda View the agenda for RSA Conference 2017, the premier security conference in San Francisco. See information on keynotes, sessions and special programs … Conference Agenda |Ecommerce Trends for Retailers | IRCE | IRCE https://www.irce.com/conference/agendas/ Our agenda is created in part with the editorial experts from Internet Retailer ... IRCE offers two full conference days with various tracks (June 6 and June 7), with ... 2017 Conference Schedule www.aieaworld.org/2017-conference-schedule Feb 3, 2017 – General Conference Schedule (subject to change) ... Morning and Afternoon Concurrent Sessions (see Schedule of Sessions above for details) … Conference Schedule | NAFSA www.nafsa.org › Annual Conference › Program We look forward to seeing you in Los Angeles, California for the 2017 NAFSA Annual Conference & Expo. Please note: All events and times are subject to ...
  • 42. How to win with semantic search: theory  Understand user intent  Have quality and crawlable content to match this intent
  • 43. paleo diet food list paleo 14 day meal plan paleo for women over 50 paleo diet menu for beginners paleo food list pdf paleo diet grocery list paleo grocery list for beginners printable paleo diet shopping list How to win with semantic search: practice Industry: nutrition Article topic: Paleo diet User intent: look for specific information on the food list, meal plans and weight loss.  Step 1: Brainstorm long-tail keywords to match the informational user intent.
  • 44. How to win with semantic search: practice Industry: nutrition Article topic: Paleo diet User intent: look for specific information on the food list, meal plans and weight loss.  Step 1: Brainstorm long-tail keywords to match the informational user intent.  Step 2: Write a 2,000-word+ article and include as many keywords as possible.  Step 3: Make the page fast and crawlable. Apply structured markup.
  • 45. Mobile First Indexing Semantic Search Position Zero Featured Snippets Accelerated Mobile Pages Voice Search Structured Data Progressive Web Apps Machine Learning Personalized Results
  • 46.
  • 47. Ads Position zero People also ask Video Reviews in reach snippets Images
  • 48. Position zero 8.6% clicks The same result is #1 19.6% clicks Total 28.2% clicks
  • 49. Add markup to make the content findable Identify a simple question Provide a simple step- by-step answer

Editor's Notes

  1. Mobile First Indexing · Semantic Search · Position Zero · Featured Snippets · Accelerated Mobile Pages · Voice Search · Structured Data · Machine Learning · RankBrain (Personalized Results) · Ohhh… Doesn’t help much, does it?
  2. We might get an impression that SEO these days is a set of disconnected, unrelated or even conflicting concepts. But it’s not!.. –