Pushpendra sarswat


Published on

SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Pushpendra sarswat

  1. 1. 20 tips for off page optimization1) Directory Submission : It is the easiest way to get backlinks for your website.It is also known as one way link building. Submit your site to directory inrelevent category.2) Search Engine Submission : Submit your site to different search engines. Searchengines crawl your site.3) Reciprocal Submission : It is also known as two way link building. It’slike link exchange.4) Article Writing And Submission : Write an article to your site nicheand submit it to article directory.5) Blog Commenting : Leave a comment with your main keyword and landingurl.6) Guest Posting : Write a guest post in other blog or site.7) Forum Posting : Forum posting is the way to get backlinks and traffic foryour website.8) Blog Creation : Create a blog for your website.9) Blog Posting : Submit your blog in blog directory.10) Link Exchange : Link exchange to other sites with high page rank.11) Social Bookmarking : Submit your site to social bookmarking sites likedigg, stumbleupon, reddit, diigo, technorati, etc.12) Social Networking : Share your site to social networking sites likefacebook, twitter, etc. It is the easiest way to get traffic of your website.13) Yahoo Answers : It gets traffic of your site.14) PPT And PDF Creation And Submission : Create and submit your ppt andpdf file in docstoc.com/upload, 4shared.com, easy-share.com, pdfcast.org,doocu.com/pdf, slideshare.net, yudu.com, etc.15) Image Sharing : Share an image on image sharing sites likephotobucket.com, flickr.com, zooomr.com, etc.16) Video Sharing : create a video for your site and share it to videosharing sites like youtube, photobucket, metacafe, myspace, dailymotion, etc.
  2. 2. 17) Press Release : Write a news for your website and submit it to pressrelease sites.18) Classifieds : It is the way to advertising of your website but it alsogets backlinks for your site.19) Business Listing : It is the way to increase your business and traffic. 20) RSS Feed Creation and Submission : create rss feed for your site withthe help of feedburner and submit it to rss feed directory.Difference b/w on page & off page optimizationOn page Optimization are related directly to the content and structure of thewebsite. This normally consists of pages written in the HyperText MarkupLanguage but also applies to other document formats that are indexed bysearch engines, for example Microsoft Word or PDF formats. On-pageoptimization involves modifying keyword frequency in the URL, Title,Headings, Hypertext Links and Body text while the Off page Optimization areelements that have less to do with the actual site. Off Page Characteristicsrefer to all links both from pages contained within a particular web site andfrom pages of other web sites that point to these specific pages. But, Thereis never a confusion regarding which is more important between on page andoff page characteristics because both are equally as important.A List of All On-Page and Off-Page SEO OptimizationSteps 1. Website analysis A website analysis is a must for every website owner and if you are an SEO you must know how to do a website’s analysis. A website analysis is more than a checklist in which you check if everything works fine and according to plan or not like content, programming, competition etc.2. Keyword Research = Keyword research is necessary for a website. Ithelps in getting best keywords which will help you to get only the targetedtraffic from search engines.3. Bold, Italic effect to main keywords = These tags shows theemphasis given to a particular word. This kind od tagging helps the bots tounderstand that what the owner want to tell the user and what are the mainkey points of the content shown in that page, for which it would have higherranking in SERP results.4. Canonicalization = Url Duplicacy, if not solved then can harm yourwebsite. It happens because one don’t redirects the unnecessary page that
  3. 3. show the same data which is somehow considered as duplicate data by searchengine bots.5. Competition Analysis = It is must to understand the market and yourcompetitors. One has to make some plans to top the completion that can onlyhappen after doing the competition analysis about the every step they havetaken so far and probable future plans, this helps a lot to perform better inthe market.6. CSS Validation = You website must look good not from outside but alsofrom inside to the bots which crawl your site, so make sure that you have100% correct CSS, so validate it CSS validators.7. Google Base Feeds = Better known as FeedBurner, It will help you tohave more subscribers from google reader which leads to more and bettertraffic.8. H Tags Optimization (Eg: H1, H2, H3) = An important part of SEO,which helps you to make the robots understand that what is more important inyour website and what is less.9. HTML Code Clean Up & Optimization = HTML also needs to be optimizeto provide optimal results, one must not create a website full of codes, tryto make them as small as you can so that the load time can get better andthis also helps in ranking better in SERP results.10. Image Optimization = It refers to use alt tags properly. Using alttags with every image will help you to get traffic from image search as well.11. Hyperlink Optimization = The anchor text used to create hyperlinksof your website always helps you to rank better for those anchor texts, sotry to use keywords as your anchor text to create links, internal orexternal.12. In depth site Analysis = A deep analysis of your own website isnecessary to do. It helps you to detect all the errors and othermalfunctioning in your site.13. Link Validation = All the links must be correct and must not bebroken.14. Meta Description Tags Optimization = You Meta tags help you torank better but you must also know that how to manage them as there are somelimitation and rules that you must follow to get maximum benefits from it.15. Meta Keywords Tags Optimization = Just Like Meta Description tagsMeta Keywords tag is also important most of the people thinks that it doesnot help in any way but it really does.16. Navigation & Design Optimization = Your Navigation bar or anyother navigation system must be good and user friendly, with it a good designwhich attracts the eye of the user is must.
  4. 4. 17. PR Sculpting = It’s a way to get PR from the websites which already havegood PR. One can have the PR juice from good ranking websites by having18. Robots.txt Optimization = It a file which tell the search engine botthat which place to crawl and which to not.19. Text Modification Optimization = Text optimization also playsimportant role in ranking better in SERP. One must apply the keyword densityrule to gain more benefits from their site.20. Title Tag Optimization = A title is most important tag, a good notonly attracts the users but also the search bots.21. URL Rewrite = URL rewrite helps one to increase the visibility oftheir site by making url understandable in human language which are highlyrecommended by search engines as well.22. W3C Validation = With help of W3C you can validate your website tomake sure that it is up to dated and working fine according to the latestrules of programming.23. Broken Links Checking = It’s necessary to find out every error inyour website even if it is a broken link. These kinds of error can happeninternally or externally which may lead to bad reputation from both users andbots.24. Directory Submissions = Directory Submission will help you to setthe category of your website and to get good free one way backlinks whichwill help in faster indexation of your website.25. Extraction of Site Url’s ( Link Level Depth) = It helps indetecting the duplicacy of title and meta tags of those pages.26. Internal Link Structuring = Internal link structure refers to astructure which let you link the other pages of your website with any otherrelative pages, these also may serve as backlinks.27. Link Building ( Link Bait ) = It is a procedure of a reciprocallinking with websites which already have good PR to share the link juice.28. One way link (PR4 or Greater) = This steps may include all of theoff page optimization steps to get one way backlinks, sometimes they are paidand sometimes they are free.29. Site Back-links count = Try to get more backlinks everyday, morebacklinks means better ranking and more traffic which leads to more income.30. Local Search Engine Optimization = If your business is local thenLocal search engine optimization can help you a lot. Submitting in localdirectories and search engine apps will increase your chances to appear morein a local search.31. Customer Review Submission = This is just like the testimonials buton a large scale, it includes testimonials, customer feedback, their comments
  5. 5. etc. You can show this on many pages of your website which will increasecustomers’ trust in you.32. h card Integration = hCard is one of several open microformatstandards which helps in representing vCard properties and values in semanticHTML or XHTML.33. Testimonial Submission = Try to get more testimonials from somereputed customers of your which will increase your goodwill.34. Local Search Engine Optimization = This helps in getting betterresponse from internet users if you have a local business. It is helpful forsmall businesses like shoe makers, restaurants, pizza shops, marts etc.35. Google Webmaster Tools account setup & monitoring = It willhelp you to understand the flaws and errors in your website with many otherfacilities to be used to make your website a better one.36. Installing Usability Tools on Website = If there are any toolsthat can be used by your customers, please provide it to them.37. Optimization for Multiple Browsers = Making a website look good in all of the web browser is necessary becauseyou don’t want to lose your user just because your layout does not opencorrectly in some browser.38. Article Submission = It helps in having a good backlink and also somevisitors from good article websites.39. Blog Comment on Relevant Blogs = Commenting on relevant blogs,increase your popularity as well as provides good backlinks, just make surethat you do not spam.40. Blog Designing for the website = A blog of your website must lookattractive as well it also must be similar to your website, so that the usermay not get confused about its ownership.41. Classified submission = It is a free facility given my many websitesmostly forums to promote your website, products on it or any service that youprovide for free, but please just don’t spam there.42. Creating Promotional pages on hubpages, squidoo, etc = Hubpages are good sources to attract more users, keeping the relevancy of thecontent you submit there can bring more users to your website.43. Face Book Twitter Marketing = Social Media Marketing (SMM) withSocial networks like Facebook and Twitter can also help you to spread theword about your website.44. Integration of page bookmarking tools = You can also bookmarkyour bookmarks like creating a linkwheel between them.
  6. 6. 45. Integration of page sharing tools = Sharing tools help you toincrease your link popularity through those users who like to share the infowith other with help of your sharing tools.46. Paid Submission = One good websites people usually get paid links ontargeted pages from where they get backlink, PR juice and traffic as well.47. Photo Sharing = Sharing images on websites like flickr, photo bucketetc helps to increase traffic through image searches.48. PPT Submission = Uploading PPT presentation or pdf files with goodknowledge also attracts the users eyes.49. Press Release = Any small or major change must be released in marketto aware your customers, Press release do this work.50. RSS Feeds = RSS feed helps reader to read your content without anyfancy layout and irritating ads and many users use different RSS feeddirectories to find the content that they like to read and these website alsokeep track of your every single post which also counts as backlinks.51. Social Bookmarking = Bookmarking is one of the best way to get goodone way dofollow backlinks all you need a good list of bookmarking websites.52. Video Submission = A good video can make a huge effect on your user,submitting to video websites like YouTube, MetaCafe, Vimeo etc can bring moretargeted traffic.53. Article Writing = It is the same as blog writing but article youwrite can also be submitted in other article websites or article directories.54. Blog Writing = By providing good content to users that they like toread about your website, your service or your product, whichever the case iskeeps your users stay in your contact.55. Press Release Writing = Press release helps one to look like moreprofession, press release helps in spreading the word about your site or56. Website Spell Check = One must keep their content correct even fromthe point of view grammar rules.57. XML Site Map Creation & Submission = XML sitemap helps bots tocrawl your website without tackling any difficulties usually created byJavaScript, HTML error and other malfunctions.58. HTML Sitemap for users = HTML sitemap helps user to find out all thelinks available on a website and they can go at the desired place.59. Log file analysis = By keeping a track of who is coming and when iscoming you can provide content or do SEO according to that region. It alsohelps in tracking the incoming of search engine bots and you can know thatwhen to expect them again.
  7. 7. 60. Google, Yahoo & Bing Site Map Creation = XML sitemaps helps ingetting site indexed much faster by letting the bot to know about all theurls of your website.61. Deep Indexing Recommendations = Deep indexing helps to get morebacklinks from your own website, though as internal links they still help alot.62. Check Search Engine Road Blocks = Check if there is any problemfor robots to crawl your website, you can check it through use of fetch asbot from Google webmaster tool.On Page Optimization – A Complete WalkthroughOn page optimization is one of the very first step of SEO which everywebmaster should look into. It probably won’t even take you an hour to learnand implement some of these on-page optimization techniques. But you may askme, why it is so important? – Well literally speaking, if you can do properon-page optimization for your website you can not only rank well in a searchengine but also can increase the overall readability of your website for yourvisitors.Below I have tried to summarize some of the most important on-pageoptimization techniques for you. You can implement some of these if not allto give your site a better exposure to the search engines as well as toincrease your overall CTR (Click-Through-Rate) ratio.1. Title OptimizationA site’s title tag is by far the most important website optimization element.A title tag should be short but descriptive enough for your visitors toidentify you and your business. Title tag is the first thing that is shown &indexed by the search engines. So naturally it is given a very highimportance – out of thousands results that a searcher sees, your site’s titlehas to be appealing enough for him to want to find out more information. Onthe other hand, your title has to be appealing enough to the search engine inorder to rank you above thousands of other similar websites like yours.Important things to include in your title: ¦Your Name/ Business Name / Site Name: This is very important for breadingpropose. If you feel that your customers may search you by your brand namethan it’s also useful to put it somewhere in your title. ¦Keywords: If you want to rank for a certain keywords it is always good toplace some of them in your title tag. A Title tag represents the whole flavor& content of your website. So if you are selling pizza online you can includekeywords like – order pizza, home delivery pizza etc in your title tag. Don’tstaff too many keywords in your title. Write a title which is readable tohumans & also good for the search engine. (e.g. Domino’s Pizza, Order PizzaOnline for Delivery – Dominos.com) ¦Include your 1-800 or other toll-free numbers: Some may not agree with meon this, but I think including your phone number in the title tag does helpyour visitors to take a direct action! It also makes your site look moreprofessional and legit when it’s being displayed in the SERP (Search EngineResult Page). Searchers are likely to ‘click’ on the result that has a phone
  8. 8. number attached to it because in their unconscious mind, they will have agood impression on the authenticity of the business and the level of support.If you prefer not to include your number in the title tag, you canalternatively include it in your Meta Description which will give you almostthe same benefits.2. Meta Tags OptimizationA site’s Meta tags may not be as important as it used to be before, however Ifeel that Meta Description is something you can’t just ignore. A site’s Metadescription should contain a brief description of your website focusing onthe areas and services that your business is specialized in. This small pieceof text can be considered as a selling snippet, if a searcher finds itappealing he is likely to click and go inside your page to find out moreinformation. But if your Meta Description is too generic and isn’t writtentoo well then there is a good chance that your site will simply be ignored.Important things to include in your Meta Description: ¦Include your Selling Point– Tell your customers what they want to hearthrough your site’s Meta Description, and you will definitely get someadvantage over others in the SERP. For instance – if you sell ‘cheap webhosting’ then including a phrase like “hosting starting from only $0.99” mayresult in more clicks and visitors because your description will exactlymatch the flavor of search performed by the user. ¦Keywords – Including some of your keywords will give you some advantage inGoogle’s relevancy algorithm. ¦1-800 or other Toll Free Numbers – if you haven’t included this already inyour title, you can rather include it in your Meta description. If the usershave skype installed on their system, any number on their browser will becomeclickable which will result in a direct skype-out call. So basically, if yournumber appears in the Meta description some of your customers might justprefer to call you directly instead of going through your site.3. Important HTML TagsIt is necessary for you to highlight certain parts of your website that youwant your readers to look at. There are several tags in html which allows youto do so. For instance – the header tags [h1] [h2] [h3], Bold [strong],Italic [em] etc. The text inside your header tags (e.g. [h1]) is given veryhigh importance by the search engine. Usually you can use them to define thepage/post titles or the important sections of your website.Header Elements: ¦Header 1: Header 1 should be used to define the most important section ofyour page. Usually Header 1 is used for Site’s title or header text. ¦Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or importantsections of your pages. Separating your content with headers is a goodpractice as it makes your site more readable and easy to navigate.Text Styles: ¦Bold: You can bold (e.g. [strong]) certain words which are of highimportance. Sometimes it’s good to bold your keywords where appropriate.However overdoing this may get you penalized. ¦Italic: You can use the [em] tag to emphasize certain words which willappear in italic. ¦Quote: This is very useful when you are quoting from someone.
  9. 9. 4. Keyword Optimization & SynonymsYour site’s content needs to be optimized in such a way that it can suit bothsearch engines & your readers. Stuffing your site with too many keywords canmake your site unreadable. So you will need to have some sort of balancebetween your keywords & your content.Important elements of Keyword Optimization: ¦Research: Do a proper research before you decide on your keywords. Thereare plenty of free tools out there that can help you to do keyword research.Some of my personal favorites are: SEObook Keyword Suggestion tool, GoogleAdwords Keyword Tool & Overture Keyword Tool. ¦Keyword Density: Try to have a moderate keyword density so that it can helpthe search engine to determine that your page is indeed related & relevant tothe keyword that you are targeting. ¦Synonyms & Related Keywords: I personally like to use synonyms instead ofhaving a high keyword density. This helps to make my content sound naturalbut still helps in SEO. ¦Long Tail Keywords: It’s often good to target some long tail keywords asthey are comparatively easier to rank for. During your keyword research youshould be able to gather some good long tail keywords that you can optimizeyour site for. But you can also come up with your own long tail keywords; forexample try adding some common words like – ‘best’, ‘free’, ‘cheap’, ‘top’etc. along with your actual keyword and you might eventually get some goodlong tail keywords.5. Link OptimizationIt is important to optimize your internal & external outbound links forsearch engines as well as to give your visitors a better navigation.Important elements of Link Optimization: ¦Try using good Anchor Text when you are linking to other people. Includethe appropriate keyword in the anchor text which gives the outbound link a‘proper meaning’ and value. ¦A good & clean Internal Link Structure with proper use of anchor text willdefinitely help. E.g. “Credit Card Application” is a better anchor textcompared to “click here” ¦If you are using a CMS, then try using permalinks. This way yourkeywords/post title will be on the link itself and thus it will valued moreby the search engines.6. Image OptimizationIf your site has lot of images, you need to optimize them too as they can’tbe read by the search engines. It’s very easy for a human reader to interpretthe image into its meaning. However for a Web crawler the whole interpretingprocess is completely different. Search Engine spiders can only read text butnot images. So you need to use some special tags for your images in order togive them some meaning.Some Important Image Optimization Elements: ¦Alt text : ALT text or Alternate Text is the text to describe your imagewhen your mouse moves over an image on your web page. The text should bemeaningful but short. You can use your relevant keywords as ALT text. If your
  10. 10. browser can’t display the image for some reason, the alt text is used inplace of that particular image. ¦File name : always use meaningful file name for your images, use names like“apple-iphone-cover.jpg” instead of meaningless “DSC24045.jpg”. Keep imagefile name same or similar to the ALT text. ¦Image Title : always use the title tag in images which will show the titleas tool tip when a user moves his mouse over the image. Example of an imagewith title tag: [img src=”http://imagelocation.jpg” alt=”Image description”title=”Title of the Image”] ¦Image Linking : Whenever you want to link to your image, use the imagekeywords in your link text. Example: use “view an Apple iPhone”, instead of“Click here to view” as the anchor text.The most common on-page optimization techniques used inSEO industry are given below.Meta Data Modification:Modifying Meta Data ie, Titles, meta descriptions and keywords of individualpages helps to increase your organic rankings in Google results. It alsohelps to increase Click Ratios (the number of clicks to your website on aSearch engine results page) for different keywords.Content optimization:Optimizing your website’s present content results in better indexing of yourpages, hence help search engines to better understand their themes and thusimprove organic rankings in Search engine results. This involves optimizing the content with right keyword density and use ofH1, H2 heading tags.URL Structure Optimization:The structure of Urls have a significant role in deciding search enginerankings. One should optimize each of the urls to reflect the theme of thepages they represent. An example of an optimized url structure iswww.domainname.com/keyword where the part keyword is replaced by the searchterm for which your page is optimized.Image Optimization:Optimizing the images help search engine to easily find read and relate themto the theme of your website. This increases the rankings of your website forimage searches and helps to drive more visitors.Sitemap creation and Submission:
  11. 11. Creating and Submitting a sitemap of your website helps search engine bots tobetter index your web pages and access all urls easily. It also helps to addmore web pages to a search engine’s index.Redirects and Specified urls:Implementation of 301 redirects and specifying a url format using webmastertools help to avoid duplicate content penalty by search engines. For exampleSearch engines see http://www.sample.com and http://sample.com as twodifferent pages, so the presence of same content in both urls are consideredas duplicate which can cause a drop in your search engine rankings.Google Webmaster Tools:Submitting your website to Google Webmaster tools gives you a detailed dataabout the total visibility of your website in internet. It helps you toanalyse the crawl rate, unfound urls, incoming links etc and is a great toolfor measuring a website’s popularity.Google Analytics:It helps you to track visitors, keywords and conversions. It gives you aclear idea about how your website is performing in World Wide WebOn Page Optimization is a very important factor for overall dominancein Google Searches. If all of your website pages are perfectly SEOoptimized, it can help you a great deal in getting a higher rank inGoogle searches.Though there is no successful formula for On Page Optimization but youcan adopt these following best practices to make your pages SEOfriendly:1) Title Tag:It is the most important factor for On Page optimization. The maximum lengthfor Title tag is 70 characters. So, try to write a title within 70characters. If your title is more than 70 characters, then the engines willdisplay an ellipsis – “…” to indicate that title tag has been cut off. So,try to keep it short. Also, Use the keyword in the title tag at least once, or better twice if itmakes sense. And try to put the keyword as close to the beginning of thetitle tag as possible which would help you to rank higher in Google searches. Another aspect you can keep in mind is to write a Title which is clickworthy and emotional compelling users to click more on your pages.2) Meta Description:
  12. 12. Meta Description is not used by search engines now for ranking but still itis advisable to use your keywords in the Meta Description and make it unique,short and catchy to get more clicks from users. The maximum limit for MetaDescription is 140 characters.See Also: A Complete Guide to Rich Snippets3) Heading Tags:It is advisable to use the Heading tags in the body of the content and Usethe keyword in your Heading tags too. Use of heading tags helps users andsearch engines know where the key points of your content are. Your main page title should use the heading(H1) tag — this shows what yourpage is about. Use of additional tags, such as (H2) & (H3) are also importantto know what are the topics on the page.4) Body of the Content:You should use your keyword at least 3 times in the body of the content. Youcan also use your keyword more than 3 times if the body of the content islong but do not use too many keywords to avoid any ban or punishment fromGoogle. Also use your keyword at least once in bold and italic too. The recommended minimum length for an article is 300 words.5) Alt Attributes on Images:Use the keyword at least once in the alt attribute of an image on the page.As Search bots can only read HTML tags, they can’t read images without AltAttributes. So, using Alt Attributes would help your images to show up in Image searcheswhich can also bring valuable traffic to your website. I would also recommend to use the keyword as the file name of the image tomake it more SEO friendly.6) URL Structure:The URL structure of your page should be short, descriptive and shouldinclude your keyword. Do not use URL structures like http://youngblah.com/?p=5024 which do notdescribe anything about the page but instead use URLs likehttp://youngblah.com/?seo-techniques. URL structures are very important from SEO perspective as well asdescriptive URLs increase click through rates and visibility.7) Internal Linking:Internal Linking is another important factor from SEO perspective and to geteasily spidered by Search Engines Bots. It can help to increase the relevanceof keywords and the keyword rankings of a given page within your site.SEO Glossary
  13. 13. 301 RedirectA 301 redirect is a page status code that tells search engines a page haspermanently moved to another URL. The new URL might be on the same site or ona different one. You use a 301 redirect when you want to capture the trafficto the old address but the page is now physically elsewhere. For instance, ifyou change filenames, this usually leads to changes in the URL of the pageand if you dont do a 301 redirect, when visitors come to your old URL, theywill see a Page Not Found message. There are many ways to perform a redirectand your options are limited by the technology (i.e. PHP, ASP, etc.) you areusing. If you want to check if your URLs are redirecting properly, use theRedirect Check tool.--------------------------------------------------------------------------------302 RedirectUnlike 301 redirect, a 302 redirect is used when you move pages temporarily.For instance, if you are doing major changes on your site that involvechanging the URLs, and you need weeks to complete this, you can use 302redirects for the time you are performing the changes. However, have in mindthat 302 redirects are frequently abused . i.e. you redirect your traffic toan illegitimate site and search engines dont always regard 302 redirects ina favorable way.--------------------------------------------------------------------------------ALT tagThe Alt tag, more correctly called the Alt attribute of the <img> tag, is away to tell search engines what an image is about. Since search engines dontindex the contents of images, if you dont provide a meaningful descriptionof the image in the Alt attribute of its tag, search engines wont index anyinformation about the image except its name. Good SEO practices require thatyou fill the Alt tag with meaningful description without resorting to keywordstuffing.--------------------------------------------------------------------------------Anchor textAnchor text is the text of a hyperlink – i.e. in this hyperlink: SEO tools,"SEO tools" is the anchor text of the hyperlink that leads to the home pageof the site. Usually the anchor text is underlined but this is not mandatory.The importance of anchor text for SEO is significant because search enginespay a lot of attention to it and if there are keywords in the anchor text,this helps to rank better. Use the Backlink Anchor Text Analyzer to see ifthe anchor text of the backlinks to your site contains your keywords or not.--------------------------------------------------------------------------------
  14. 14. BacklinkBacklinks, also called inbound links are links from other sites to your site.In SEO, the quality of backlinks (i.e. if the backlink comes from a reputablesite, what the Page Rank of the linking site is, and what the anchor text is)is one of the major ranking factors. For more information, please refer tothe The Importance of Backlinks article.--------------------------------------------------------------------------------Bad neighborA bad neighbor is a site with low quality and/or illegal content. When youlink to bad neighbors, this affects your rankings in a negative way. When badneighbors link to you, this plays no role for your rankings because theassumption is you cant control what the webmaster of the bad neighbor linksto. For more details, see the Bad Neighborhood article.--------------------------------------------------------------------------------BaiduBaidu is the Chinese search engine. In many aspects it is different fromGoogle and if you want to learn how to rank well with it, consult the How toOptimize for Baidu article.--------------------------------------------------------------------------------BingBing is the Microsoft search engine and as such it is one of the biggestsearch engines. Its algorithm is different from that of Google, Yahoo, andthe other search engines, as explained in the Bing Optimization article.--------------------------------------------------------------------------------Black hatBlack hat refers to a set of unethical SEO practices aimed at gettingartificially high rankings with search engines. Black hat includes techniquessuch as keyword stuffing, cloaking, or the use of doorway pages. Sometimeswebmasters inadvertently use black hat techniques . for instance when they gothe over-optimization route . but still the end result could be gettingbanned from search engines.--------------------------------------------------------------------------------Broad matchA broad match is the opposite of exact match and it occurs when any of thesearch words (including synonyms) are found in the matched string. For
  15. 15. instance, if the search words are "homes in LA", when a broad match is used,the search results will also include matches for "homes in Los Angeles", "LAhome", "real estate Los Angeles", etc.--------------------------------------------------------------------------------CTRCTR, or Click Through Rate, is a measure used in Pay Per Click (PPC)advertising to measure the number of clicks per 100 visitors. If you areusing Google Adwords to promote your site, CTR tells you how much attentionyour keywords are getting . the keywords with the highest CTR get the mostattention.--------------------------------------------------------------------------------CloakingCloaking is an unethical, black hat SEO technique that involves servingdifferent versions of the same page to crawlers and to human visitors. Theversion you serve to crawlers is highly optimized for good rankings, whilethe version you serve to your human visitors is made in a way to appeal tohumans.--------------------------------------------------------------------------------CrawlerA crawler, also called a spider, is the search engine robot that crawls andindexes Web pages. It is an automated program that periodically visits asite.--------------------------------------------------------------------------------Deep linksDeep links are backlinks to internal pages. For instance, SEO tips isnt adeep link because it points to the home page, while Keyword Difficulty isbecause it points to an internal page, i.e. thehttp://www.webconfs.com/keyword-difficulty-article-20.php page. You use deeplinks when you want to promote particular pages from your site, rather thanthe homepage.--------------------------------------------------------------------------------Domain ageDomain age is a measure how old a domain is. Generally, all equal, olderdomains get more favorable treatment by search engines than new domain. Thereason is that new domains are often created just for backlinks, while olderdomains that have been around for years, are considered to be more
  16. 16. trustworthy. You can check the age of a domain with the Domain Age tool andlearn more about the term in the Age of a Domain Name article.--------------------------------------------------------------------------------Doorway pageA doorway page, also called a gateway page, is another black hat techniquethat can get you banned from search engines. The technique employs thecreation of numerous identical pages, each of which is optimized for aparticular keyword. When the visitor comes through the doorway page, he orshe is redirected to another page, aimed at human visitors.--------------------------------------------------------------------------------Duplicate contentDuplicate content . i.e. content that is verbatim the same or very similar tocontent found on other sites or other pages of your site – is one of theworst things that you can put on your site. Search engines penalize forduplicate content, so use the Similar Page Checker tool to see if you havecontent that is very similar to other pages online. For more details aboutwhat duplicate content is, read the Duplicate Content Filter article.--------------------------------------------------------------------------------Dynamic URLA dynamic URL is the opposite of Static URL. A dynamic URL is the result of adatabase query and it looks like this:http://www.yoursime.com/products.aspx?Y=2011&M=05. Dynamic URLs are SEO – anduser–unfriendly and if you want to rank well with search engines, you mustrewrite dynamic URLs (for instance with the URL Rewriting tool) into staticURLs, as described in the Dynamic URLs vs Static URLs article.--------------------------------------------------------------------------------Exact matchAn exact match is the opposite of broad match. When an exact search isperformed, the search results include only the exact search string. Forinstance, if the search string is "homes in LA", the search results willinclude only these pages where the "homes in LA" string is present and wontinclude matches for "homes in Los Angeles", "LA home", "real estate LosAngeles", etc. Exact matches are useful when searching for a competitivekeyword because it filters the results, rather than delivering millions ofbroad matches.--------------------------------------------------------------------------------Flash
  17. 17. Flash is an interactive media technology that makes sites more interesting.At the same time, Flash can kill your search rankings because search enginescant index Flash content directly. Optimizing Flash Sites article explainswhat to do if you have Flash content on your site.--------------------------------------------------------------------------------FramesSimilarly to Flash, frames are a burden in terms of SEO. When you use frameson a page, you use the same URL but show different content in each of theframes. This confuses search engines because for them one URL is one page ofcontent, not multiple pages, as the case with frames is and search enginesmight not index the content of all the frames on a page.--------------------------------------------------------------------------------Gateway pageAnother name for doorway page.--------------------------------------------------------------------------------GeotargetingGeotargeting is a technique to target audience based on geographic location.The criterion could be country, state, or city. Geotargeting is used in localsearch, too, when you are interested in traffic from a particular locationonly, not from the global traffic search engines bring by default.--------------------------------------------------------------------------------GoogleThe leading search engine. It is also a leader in PPC ads (AdSense andAdWords) and in email services.--------------------------------------------------------------------------------GooglebotGooglebot is the Googles spider . i.e. the robot that traverses the Web andindexes pages for inclusion in Googles database. You can see how your sitelooks to Googlebot with the Search Engine Spider Simulator tool.--------------------------------------------------------------------------------Heading tag
  18. 18. The heading tag is used to separate the sections of text on a page. Headingtags are from <H1> to <H6>, with H1 being the title of the page. Very oftenH1 and the title tag are the same but for better results you can make themdifferent. Keywords in heading tags weigh more than keywords in the body ofthe page, so dont forget to use the right keywords in your tags.--------------------------------------------------------------------------------HyperlinkA hyperlink is a link from one page to another or from one place on a page toanother place on the same page. Hyperlinks are inbound and outbound. Thehyperlinks that start and end on the same site are called internalhyperlinks.--------------------------------------------------------------------------------Inbound linksInbound links are links from other sites to your site. They are the same asbacklinks.--------------------------------------------------------------------------------Index1. (Verb) The activity a spider performs when crawling the Web and collectingpages.2. (Noun) The database of indexed Web pages a search engine stores toretrieve search results from.--------------------------------------------------------------------------------Internal linksInternal links are the links from one page on a site to another page on thesame site or from one place on a page to another place on the same page.Search engines give the same value to internal and inbound links, so it makessense to have as many meaningful internal links on your site as possible.Internal links are also important for a sites navigation.--------------------------------------------------------------------------------JavaScriptJavaScript is a popular Web programming language that allows to significantlyenhance the functionality of a site but for SEO the use of JavaScript couldbe a problem. When the scripts you use are not spiderable, the content youhave inside them cant be indexed by search engines.
  19. 19. --------------------------------------------------------------------------------KeywordKeywords are the major factor for SEO success. A keyword (or more commonly .a couple of keywords and/or keyphrases) describes what a page is about. Whenyou have keywords in the title and the headings, this is good for yourrankings. The higher the keyword density for a particular keyword, the betteryou rank for this keyword in search results. However, too high density couldbe regarded as keyword stuffing.--------------------------------------------------------------------------------Keyword density The keyword density for a particular keyword defines how many times thiskeyword is used on a page. Keyword density of 2 to 7 per cent is optimalbecause everything above this could be regarded as keyword stuffing andeverything below this will make your page go down in search results. To checkthe keyword density of your pages, use the Keyword Density Cloud tool.--------------------------------------------------------------------------------Keyword researchKeyword research is a major task for every SEO expert. Before you start anySEO, you need to find the right keywords for your site and niche. To do this,you use tools, such as the Website Keyword Suggestions tool, or the KeywordPlayground tool. These tools suggest relevant keywords with high searchvolume . i.e. the keywords that makes sense to optimize for.--------------------------------------------------------------------------------Keyword stuffingKeyword stuffing is a black hat technique, which involves artificially highkeyword density for your target keywords. In the best case keyword stuffingcan substantially lower your rankings in search results and in the worst, itcan get you banned from search engines.--------------------------------------------------------------------------------Landing pageThis is the page where the visitor arrives, when he or she clicks a link. Thelanding page could be the home page but it could also be any internal sitepage.--------------------------------------------------------------------------------
  20. 20. Link buildingLink building . i.e. acquiring quality backlinks from other sites – is amajor activity for every SEO. Link building is a very time–consuming processyou can speed with the right tools, such as the Backlink Builder tool. Notall backlinks matter, as you will learn in the Link Building Mistakesarticle.--------------------------------------------------------------------------------Link exchangeLink exchanges are one of the primary ways to link building. Link exchangesinvolve exchanging links with other webmasters, preferably in the same niche.When you have thousands of backlinks from link exchanges, tracking themmanually becomes virtually impossible and here tools, such as the BacklinkTracker Pro tool, come to the rescue.--------------------------------------------------------------------------------Link farmLink farms are sites with many outbound links, often created with the solepurpose to raise other sites rankings. Link farms generally dont rank wellin search results and the backlinks from them are of low (if any) value.--------------------------------------------------------------------------------Link spamLink spam is when you get dozens of backlinks in a short time, especiallyfrom low quality sites. Very often link spammers use automated tools to getbacklinks but even manual submission to numerous sites and blogs is regardedas link spam.--------------------------------------------------------------------------------Local searchLocal search applies to those cases, when you use geotargeting and othertechniques (i.e. your location as a keyword) to attract local visitors and torank well in local search engines or in global ones for searches for yourlocation. More details about local search can be found in the SEO for localbusinesses article.--------------------------------------------------------------------------------Long tail keywordsLong tail keywords are keywords with low search volume but high value. Forinstance, "dating" is a very general keyword with millions of monthly
  21. 21. searches but it is low value because the traffic you will be getting wont beas targeted as the traffic for "single parents dating Los Angeles" forexample. "single parents dating Los Angeles" is a long tail keyword.--------------------------------------------------------------------------------Meta descriptionThe meta description is one of the most important meta tags because in it youwrite your description of the page, search engines pick it and show it insearch results for visitors to see. This is why you need to write meaningfulmeta descriptions with keywords with them but without stuffing them.--------------------------------------------------------------------------------Meta keywordsSimilarly to the meta description, meta keywords are also important for SEObecause this is the place where you put your keywords and search engines readit. Meta keywords used to be more important in the past but due to constantabuse, now they have less weight but still they arent totally deprecated.--------------------------------------------------------------------------------Meta tagMeta tags are HTML tags, where you describe the contents of your page. Amongthe most important meta tags are the title, the meta description and the metakeywords.--------------------------------------------------------------------------------Mod_rewriteMod_rewrite is the Apache module for rewriting dynamic URLs into static. Ifyou dont want to mess with the configuration of Apache, use the URLRewriting tool instead.--------------------------------------------------------------------------------NavigationNavigation is the system of hyperlinks and other auxiliary items that helpusers find their way through the site. Internal links play a vital role innavigation.--------------------------------------------------------------------------------nofollow
  22. 22. A nofollow is an attribute of links, usually inbound links, that tells searchengines not to follow the link. Links with the nofollow attribute are notcounted by search engines (mainly by Google because some of the other searchengines dont take the nofollow attribute into account) and therefore dontcount as backlinks.--------------------------------------------------------------------------------Organic searchOrganic search, also known as natural search, refers to the non–paid searchresults search engines serve based on the relevancy of the page where thesearch string is found. Organic search is the opposite of the paid searchlistings search engines serve for particular keywords.--------------------------------------------------------------------------------Outbound linksOutbound links are the opposite of inbound links (more commonly known asbacklinks). Outbound links are these links that start from your site andpoint to another site on the Web. When the number of your outbound links ishigh, this affects your rankings in a negative way, so keep the number ofoutbound links low.--------------------------------------------------------------------------------Page RankA Page Rank (PR) is a measure used by Google to determine the popularity of apage. PR ranges from 0 (most unpopular sites) to 10 (most popular sites).Pages with high PR generally rank better in search results but this isntalways so. One of the important implications of PR is with backlinks .getting a few backlinks from sites with high PR helps more than getting tonsof them from low PR sites.--------------------------------------------------------------------------------Page titleA page title is what you put in the title tag . it displays in the browserand tells users what your page is about. Clear and descriptive page titleswith keywords in them do a great job for your good rankings.--------------------------------------------------------------------------------Paid linksPaid links are these links you get in exchange of payment. Buying and sellinglinks is considered a huge offense by Google and if you get caught, the
  23. 23. penalties are severe . from not counting the links at all, to exclusion fromsearch index.--------------------------------------------------------------------------------Poison wordsPoison words are these words that when used on a page, degrade the quality ofthe page for search engines. Usually it is adult words that have such a rolebut there are also other words that can literally poison a page with greatcontent and bury it deep in search results.--------------------------------------------------------------------------------ProximityProximity measures how close the words in the search string are in theiroccurrence on the page. When the words are one next to another . i.e. theyare an exact match of the search phrase, this page is considered highlyrelevant.--------------------------------------------------------------------------------Reciprocal linksReciprocal links are these links where you put a link to Site A on your siteand Site A puts a link to your site in return. Reciprocal links are a commonform of a link exchange. You can use the Reciprocal Link Check tool to seehow many of the reciprocal links you had still exist.--------------------------------------------------------------------------------RedirectA redirect is a way to tell search engines that the URL of a page haschanged. When you use redirects, you dont lose the traffic to your old URL.301 Redirect (permanent redirect) and 302 Redirect (temporary redirect) arethe two most popular ways to redirect a page.--------------------------------------------------------------------------------ReinclusionReinclusion is the act of being included again in Google index. Most oftensites are removed from Google index because of the use of black hat SEO andif they want to be reincluded, they need to clean their act. The Reinclusionin Google article details what to do in order to be admitted in Google again.--------------------------------------------------------------------------------
  24. 24. robots.txtrobots.txt is a file, where you tell search engines which pages/sections ofyour site not to index. However, while generally search engines respect yourwishes and dont spider the pages/sections you dont want them to, if youhave sensitive information, dont think it is safe, if you have listed it asnot–spiderable in robots.txt. For more information about robots.txt, refer tothe What is robots.txt article.--------------------------------------------------------------------------------SandboxA sandbox in Google is a place, where new sites are temporarily put beforeGoogle includes them in search results. When a site is in the sandbox, it isindexed by search engines but results from it dont show in the searchresults. Instead, results from sandboxed sites are available in thesupplementary results,which generally get much less traffic than the standardresults pages.--------------------------------------------------------------------------------Search engineA search engine is a software application that is used to spider, store,index, and display search results from the pages around the Web. Google,Yahoo, and Bing are the three major search engines.--------------------------------------------------------------------------------SEOSEO, an acronym for Search Engine Optimization, is a set of tools and skillsused to finetune pages, so that they rank well in search engines. Two of themain SEO activities are keyword research and link building.--------------------------------------------------------------------------------SEO toolsSEO tools are various programs and pieces of code that allow to perform SEOtasks. For instance, there are tools for keyword research and link building,for Backlink Anchor Text Analysis, etc.--------------------------------------------------------------------------------SERPSERP is an abbreviation for Search Engine Results Page . i.e. the page searchengines display with the results for a particular search query.
  25. 25. --------------------------------------------------------------------------------SitemapA sitemap is a file, usually in HTML or XML format, where links to theimportant pages on the site are gathered in one place. Sitemaps are usefulboth for human visitors because they help navigation and for search engines.For more details about sitemaps, please refer to the Importance of Sitemapsarticle.--------------------------------------------------------------------------------SpiderSpiders are search engine robots that crawl the Web and index the Web pagesthey encounter. Only pages that are spiderable are included in the searchengine databases and are later shown in search results. This is why it isimportant that your pages are spiderable. You can check this with the SearchEngine Spider Simulator tool. For more details about spiders, please refer tothe The Spider View of Your Site article.--------------------------------------------------------------------------------Splash pageA splash page is a home page with very limited content. Typically, a splashpage will include only "Click to enter" or a similar text. Splash pages arebad for SEO because they lack content. Splash pages are sometimes made inFlash, which makes them even worse, unless optimized properly.--------------------------------------------------------------------------------Static URLA static URL is the opposite of Dynamic URL. A static URL is always the sameand if we use the example from the Dynamic URL entry(http://www.yoursime.com/products.aspx?Y=2011&M=05), the static equivalentwill be http://www.yoursime.com/products/2011/05. Static URLs are better foryour human visitors and for search engines, as explained in the Dynamic URLsvs Static URLs article. This is why it is highly recommendable to rewritedynamic URLs into static . you could use the URL Rewriting tool for thepurpose.--------------------------------------------------------------------------------Tag1. In HTML, a tag is a pair of an opening and closing bracket (< and />) thattell the browser how to interpret a particular piece of code . i.e. as text,image, title, table, etc. Title tags, headings, and metatags are the mostimportant tags for SEO.
  26. 26. 2. In social bookmarking this is a form of labeling entries, which usuallyincludes keywords.--------------------------------------------------------------------------------Title tagThe Title tag (<title>Enter your title here</title>) is displayed in thebrowser titlebar and it contains the title of your page. Keywords here and adescriptive title are vital because this is one of the first things visitorssee from your page.--------------------------------------------------------------------------------URL rewriteIn order to rank well with search engines, youd better rewrite dynamic URLsinto static. You can do it with the URL Rewriting tool.--------------------------------------------------------------------------------User agentA user agent is a program used to access the Net. A user agent can be abrowser or a spider. Usually log files give more details about the useragents that have visited your site, such as the name of the browser and itsversion.--------------------------------------------------------------------------------Vertical searchVertical search is a type of specialized search that focuses on results fromparticular area only. For instance, when you use a search engine that indexesonly business–related pages, you are performing a vertical search. Theadvantage of vertical search is that the results it delivers are bettertargeted.--------------------------------------------------------------------------------YahooThe second largest search engine and also one of the oldest. Optimizing forYahoo is different from optimizing for Google and Bing and Yahoos searchresults for the same term differ from those of its competitors.51 SEO points for On Page Optimization
  27. 27. 1.Place your keyword phrases at title tag. Title must be less than 65characters.2.Place the most important keyword phrase close the beginning of the pagetitle.3.Put some main keyword in keyword meta tag.4.Write a good description for meta description tag, description must beunique to each page.5.Keep Meta description short and meaningful write only 1 or 2 sentences indescription.6.Target the most important competitive keyword phrase at the home page.7.Target one or two keywords phrases per page.8.Use only one H1 header per page.9.Place the most important keyword in H1 tag.10.Use H2 and H3 for sub headers where required.11.Use Bold / Italic / Underline for your keyword phrase for extra weight incontents.12.Use bulleted lists to make content easier to read.13.Use ALT tag for images, so that crawler can know about images.14.Don’t use flash on your website because crawler can’t read flash.15.Try to keep easier navigation of your website.16.Use text based navigation.17.Use CSS to creating navigation menu instead of JavaScript.18.Use keyword phrases in file name, you can use hyphens (-) to separate theword in file names.19.Create a valid robot.txt file.20.Create a HTML site map for crawler and user.21.Create a XML site map for Google crawler.22.Add text links to others page in the footer of site.23.Use keyword phrase in Anchor text.24.Link the entire pages to each others.25.Use keyword rich breadcrumb navigation to help search engines understandthe structure of your site.26.Add a feedback form and place a link to this form from all the pages.27.Add bookmark button.28.Add a subscription form at every page for increasing your mailing list.29.Add RSS feed button so that user can subscribe easily.30.Add Social Media sharing button.31.Use images on every page but don’t forget to use ALT tag.32.Use videos on your site which is related to your niche.33.Write informative, fresh, unique, useful content on your site.34.Write site content in between 300 to 500 words.35.Keywords % must be 3 to 5%.36.Don’t copy any content from other websites, fresh and unique content isthe key of your success.37.Add deep link to related articles.38.Regular update your website with fresh content.
  28. 28. 39.Use CSS to improve the look of your website.40.Write your content for human not for robot.41.Buy Country Level Domain name if your website is targeting local users.42.Use a good keyword suggestion tools to finding good keywords phrases foryour website.43.Use 301 redirection to redirect http://www.domainname.com tohttp://domainname.com.44.Try to buy local hosting server for your website if your site is targetinglocal people.45.Use keywords rich URL instead of dynamic URL.46.Break your article in paragraph if your article is long.47.Add full contact address on contact page with direction map.48.Validate XHTML and CSS at http://validator.w3.org/.49.Don’t use hidden text or hidden links.50.Avoid graphic links, because text in the image can not be indexed by thespiders.51.Don’t create multi page for with same contents.On-Page Optimization (SEO) SEO has traditionally divided into two main areas; on-page optimisationwhich covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g.link-building).The most effective strategy in 2012 however (social media powered SEO)requires an integrated approach, with on-page content promoted off-pagewithin the main social media channels. Please click on the following link tofind out more about social media SEO - the future proofed SEO strategy thatdelivers outstanding results now.Alternatively, click here to understand more about how off-page SEO has hadto adapt to changes in the search engines’ algorithms to remain effective in2012.Finally, if you are more interested in on-page SEO, we should probably warnyou that, although it’s still very important to optimise on-page factors,it’s extremely unlikely to work on its own unless your market is particularlyniche. Please read on for: • A checklist outlining the key areas to consider when reviewing on-pageSEO.• A list of common mistakes to look out for with regard to on-page SEO.• A list of old-school SEO (‘spammy’) on-page tactics that the search enginesare now able to recognise (and punish accordingly).On-Page SEO Checklist: • Always start with keyword selection, research and testing• Meta Description tag• ALT tags• H1 tags• URL structure• Internal linking strategy• Content
  29. 29. • Keyword density• Site maps, both XML and user facing• Usability and accessibility• Track target keywords• Expect results in 6-12 monthsAvoid common on-page SEO mistakes such as: • Duplicate content• URL variants of the same pages• Off-site images and content on-site• Duplicate title tagsAvoid spammy SEO tactics such as: • Hidden text• Hidden links• Keyword repetition• Doorway pages• Mirror pages• Cloaking SEO Interview Questions and Answers 2011:1. Give me a description of your general SEO experience.A. My experience is mainly with my own site at www.xyz.com and one other sitewww.zxy.com. So far, my site is on page one for narrow search terms involvingoutdoor recreation in Nevada. The other site has gone from not being listedat all in the first 10 pages of any search result to being in pages 2 and 3of a couple of search engines. That work is ongoing at this time.2. Can you write HTML code by hand?A. Yes I can. I do use some WYSIWYG editors and then modify the code by handas needed.3.Could you briefly explain the PageRank algorithm?A. In simple terms, Google uses the gross number of inbound links to a pageto determine how important the page is. This "pagerank" has little to do withactual search results but can make a difference on user behavior.4. Have you created any SEO tools either from scratch or piecedtogether from others?A. No, I do make use of many tools already available on the internet as wellas SEO programs that I have purchased.5. What do you think of PageRank?A. In relation to SEO projects, it is relatively unimportant but can give anindication of how much work needs to be done in gaining inbound links.6. What do you think of using XML sitemaps?A . I use them. They are an additional tool to help the search engines whenthey crawl a site. There is no requirement for any sitemap and your pageswill get indexed without them if you pay close attention to navigation withinyour site.7. What SEO tools do you regularly use?
  30. 30. A. Keyword analysis tools, keyword density tools, index checking, backlinkchecking, wordprocessor to check spelling and grammar, HTML validation andothers.8. Under what circumstances would you look to exclude pages fromsearch engines using robots.txt vs meta robots tag?A. Usually I would use the robots.txt to keep a search engine from indexingan entire directory on a site. This would often be directories dealing withadmin functions or directories that only contain script or image libraries.9. What areas do you think are currently the most important inorganically ranking a site?A. Text on page! Search engines utilize text and only text in providingsearch results. That text is found in many place including the URL and titleof your pages as well as the visible text you place on your pages.10. Do you have experience in copywriting and can you provide somewriting samples?A. My experience in "copywriting" is limited to my site atwww.afreshpath.com. It is a blog about outdoor recreation in Nevada and sofar is placing well in search results.11. Have you ever had something youve written reach the front-page ofDigg? Sphinn? Or be Stumbled?A. Not yet! I am not particularly worried about it but I do try to write insuch a way that others would be inticed to submit my articles.12. Explain to me what META tags matter in todays world.A. The most important META tag for SEO is your page description. Searchengines do make use of this tag but it does not outweigh the title or visibletext. The META keywords tag is not much of a factor in the major searchengines but should not be overlooked.13. Explain various steps that you would take to optimize a website?A. 1. Interview website owner or webmaster to get a good grasp of the sitespurpose and goals.2. Perform a keyword analysis to find best performing keywords that should beused for that site and for individual pages of the site3. Analyze site content to determine usage of relavant keywords and phrases.This includes visible text as well at titles, META tags, and "alt"attributes.4. Examine site navigation5. Determine the existence of robots.txt and sitemap and examine those foreffectivenes.6. Make recommendations for changes needed for the site and each individualpage.14. If the company whose site youve been workind for has decided tomove all of its content to a new domain, what steps would you take?A. I would update the old site with permanent redirects to to new page forevery page. Then I would attempt to remove old content from the major searchengines to avoid duplicate content issues.15. Rate from 1 to 10, tell me the most important "on page" elementsA) 1. issue is visible text being relevant to expected search terms.2. would then be page titles
  31. 31. 3. is navigation and "alt" attributes for navigation items and link text.4. would be "alt" attributes for images and other media presented on pages.16. What do you think about link buying?A. I discourage the practice for the most part. There are more effectivemeans of paid marketing. One exception would be purchasing listings in highlyreputable directories such as Yahoo directory.17. What is Latent Semantic Analysis (LSI Indexing)?A. LSI indexing ries to overcome the limitations of "literal" search termmatching . For example, if someone is searching for "hiking in NorhterNevada" a literal search would only match the words used without taking intoaccount words such as "hike", "hiked". LSI can give more relevant resultsbecause it does take word usage and context into account determining what apage is "about" rather than a strict reliance on literal wording.18. What is Phrase Based Indexing and Retrieval and what roles does itplay?A. In regards to search results, it is a method that search engines such asgoogle use to determine relevance of a page based on phrases acutally used ina document. For example, if you have a page instructing people on wildlifephotography, the search engine would reasonably expect to see terms andphrases such as "selecting a camera", "appraoching wildlife", and "low lightphoto conditions". Related phrases will add to the relevance of a page whereunrelated phrases will reduce the relevance of a page. This is one techniquethat Google is using to weed out "spam" sites.19. What is the difference between SEO and SEM?A. Seo is search engine optimization and is the process you use in gettingyour pages to place well on search results. SEM is search engine marketingand involves purchasing advertising space on search result pages. Sponsoredlistings are SEM. Both are related though! When using Google Adwords, thebetter you optimize your pages for search, the less you will be paying foryour selected keywords in the PPC campaign and the better placment your adswill get.20. What kind of strategies do you normally implement for backlinks?A. I check the competitors backlinks to find hightly relevant sites andrequest a link from them. If reciprocal linking is required, I may be able toplace a lik back to them in a relevant portion of a page on the site but ifnot, I will state so and may not gain that link. Another method I use is tosubmit press releases to relevant media.21. What role does social media play in an SEO strategy?A. Social media such as social networking sites and news sites can providefor viral marketing. Viral marketing has proven to be powerful if the contentof a site is appealing.22. What things wouldnt you to do increase rankings because the riskof penalty is too high?A. I would avoid any site with the appearance of a link farm. I would alsoavoid any "spam" practice such as unsolicited email campaigns, certainaffiliate advertising sites, sites that re-direct visitors to your site, andanything resembling the practices of Zango.23. Why might you want to use nofollow on an internal link?
  32. 32. A. Many sites have shoping carts and member login or logout links. This typeof link is simply an administrative function and does nothig to contribute tosite content. The search engine does not need to index those pages.24. Are you familiar with web analytics and what packages are yourfamiliar with?A. Yes I am and the tool I use most frequently is Googles webmaster tools. Ialso use the available Yahoo hosting tools for my own sites. Knowing whatsearch terms your visitors are actually using to find your site as well aswhere those visitors are coming from will help refine SEO efforts. The amountof time each visitor spends on your site will help in determining if contentchanges are needed.25. From an analytics perspective, what is different between a userfrom organic search results vs. a type-in user?A. A user coming into your site from an organic search usually has nevervisited your site before or is performing a general search for a specificproduct or topic. These visitors are trying to find the site that most suitsthier needs. A "type-in" user is specifally interested in your website. Theymay have found your URL in print advertising or from a friend. Often, theseusers are familiar with what you are offering and are coming back to yoursite as a repeat visitor.26. How do you evaluate whether an SEO campaign is working?A. The main indicator is to perform a search on all major search enginesusing the keywords/ keyphrases I am optimizing for. An analysis of thoseresults will help to determine if optimization has gained in the results orlost ground. This analysis should be done over time as each search enginewill update and index on a varying schedule. Another aspect is to use websitestatistics to determine where traffic is originating.27. What does competitive analysis mean to you and what techniques doyou use?A. Competitive analysis means taking a close look at websites that rankhighly in search results and comparing those sites to the one you areoptimizing. They have employed methods that are working and are a valuablesource for ideas.28. If youve done 6 months of SEO for a site and yet there haventbeen any improvements, how would you go about diagnosing the problem?A. I might approach the problem as if it were an entirely new project. Againtaking a look at the keywords and phrases that I am attempting to optimizefor and again taking a close inspection of top ranking competition. If thesite is indexed and does show up in the irst 10 pages of a search but on inthe top three, I would look into modification of major areas such as pagetitles, on page text, and page descriptions. If the site is not yet indexedor has been dropped from an index, there are major problems and the site mayrequire a total re-work and re-submission.29. How many target keywords should a site have?A. I advise not more than three or four well related keyword phrases. Thisallows for more effective optimization.
  33. 33. 30. You hear a rumor that Google is weighting the HTML LAYER tag veryheavily in ranking the relevance of its results - how does this affectyour work?A. It doesnt unless the rumor proves to be fact. Yes, I check on the rumorbut as with all rumors, it can have detrimental effects if you "jump on theband wagon" and it proves to be just a rumor with no basis in fact.31.Why does Google rank Wikipedia for so many topics?A. Wikipedia is an established authority! As such, it is referenced by hugenumbers of other documents with relevant text associated with links back toWikipedia.32. salary and location were not an issue, who would you work for?A. Myself and only myself if those conditions existed.Search engine optimization technique used to optimize a websiteso as to see the web site in SERPs(Search engine results page).Many companies are setting up to start SEO business there byincreasing opportunities for those who want to set up theircareer in SEO. SEO is a part of SEM(Search engine marketing), itis quite easy to learn. Here are few important interviewquestions and answers for SEO fresher.(Q) What are Search Engines?(A) Search engines are programs, when you enter a keyword and a search termthese programs will find specific information on web. Example: Google, yahoo,Bing, DuckDuckgo(Q) What is SEO?(A) SEO – Search engine optimization or optimizer is a collection oftechniques applied to optimize our site so that it ranks well in SERPs(Search engine result pages).(Q) What are Meta tags?(A) Meta tags are keywords which tell search engines about the site, thesekeywords are viewed by search engine bots. When any person searches thensearch engines based upon the meta tags, title and keywords in the sitedisplays the results.(Q) What is the importance of Title tag used in website?(A) Title plays a vital role in SEO, page`s title accurately describes theabout the content in that pages.(Q) What is site map?(A) Search engine bots reads the content of the web page after convertingthem to XML, placing site map in our site helps bots to read the contenteasily.
  34. 34. (Q) Why to use Robot.txt?(A) Robot.txt is a message to search engine bots to index the page or not. Incase if your don`t want search engines to index particular page then place“noindex”.(Q) How keyword analysis is done?(A) Choose the keywords those are with high searches and low competitionrelated to your site niche. Then initial target long tail keywords to seerankings in SERPs gradually increase the keywords.(Q) What is Canonical form?(A) Canonical is a tag which accepts URL, it is a message to search enginebots that to index this URL but not the page URL.For example: http://thestudentdaily.com/iamuser=dick?9087 this the url of thepage and if you don`t want search engines to index this url but instead youwant to make http://thestudentdaily.com/iamuser , then include it incanonical tag.(Q) How to get traffic for the website?(A) Start article submission with quality content, participate in forums anddo all the SEO techniques. To get traffic upload image to profile and giveyour users brand look by sharing them with genuine information about website.Concentrate on local search engines like super pages, manta etc..(Q) Is Domain extension (.com, .in, .net, .org) has any effect on SEO?(A) It depends; If you are concentrating people all over USA then takingdomain with .in extension can effect SEO.(Q) What is PPC?(A) PPC is a method of online advertisement where you pay per users click.(Q) List few SEO techniques you fallow when a new site is given?(A) Checking with onpage factor like Title, meta tags, meta description andkeywords in the contentSubmitting site to major search enginesSubmitting to RSS feed sitesBookmarking site pagesPress release announcing about your site launchDirectory submissionArticle submission to concentrate article readersClassifieds to target local users
  35. 35. Blog commentingWeb 2.0 page creation….these are few techniques listed you can add more.(Q) What is analytics?(A) To analyses the traffic to your site, many sites are providing analyses,using this you can track the results for your SEO work.Bad Request – The request could not be understood by the server due tomalformed syntax. The client should now repeat the request withoutmodifications.Banned – Also known as delisted or blacklisted, a banned site is a URL thathas been removed from a search engine’s Index, typically for engaging inBlack Hat SEO. Banned sites are ignored by search engines.Banner Ad – A banner ad is a rectangular graphic advertisement. Banner adsare one of the commonest forms of online advertising. Their sizes vary, butmost measure 468 pixels wide by 60 pixels high. Clicking on a banner ad willdirect you to the advertiser’s website or a designated Landing Page.Example of banner ad: [image:]Banner Blindness – Banner blindness is a usability phenomenon in which awebsite visitor completely overlooks a banner. Such a banner may either be anadvertising banner from an external site, or a banner that the serving siteintends to use to promote content or a navigation link.Black-Hat SEO – Refers to SEO tactics that are deemed by search engines asdeceptive in nature. Search engines set up guidelines that help them extractbillions of dollars of ad revenue from the work of publishers and theattention of searchers.Within that highly profitable framework, search engines consider certainmarketing and optimization techniques deceptive in nature, and label them asBlack-Hat SEO. Those tactics which are considered within their guidelines arecalled White-Hat SEO [link:] techniques.Blacklisted – Also known as banned [link:] or delisted, a blacklisted siteis a URL that has been removed from a search engine’s Index, typically forengaging in Black Hat SEO. Blacklisted sites are ignored by search engines.Some popular blogging platforms:WordPressTypePadMovableType
  36. 36. Broken Link – A hyperlink that is not functioning, or a link which does notlead to the desired location. Links may broken for a number of reasons, butfour of the most common reasons are:a website going offlinelinking to a page or site that has moved to another locationlinking to a site whose root domain name has changedCClick-Fraud – The illegal practice of manipulating Cost-Per-Click(CPC)[link:] or Pay-Per-Click (PPC)[link:] revenue sharing agreements. Thereare numerous types of click fraud, but in a typical scenario the webmaster ofa site that earns money from each click of the advertising links it publishespays individuals a small fee to click those links.Click-Through – Refers to a single instance of a user clicking on anadvertising link or site listing and moving to a Landing Page. A higherClick-Through Rate (CTR)[link:] is one of the primary goals of Search EngineOptimization[link:].Click-Through-Rate (CTR) – The percentage of users who click on anadvertising link or search engine site listing out of the total number ofpeople who see it, i.e. four click-throughs out of ten views is a 40% CTR.Cloaking – Displaying different content to search engines and searchers.Depending on the intent of the display discrepancy and the strength of thebrand of the person / company cloaking, it may be considered reasonable or itmay get a site banned from a search engine. Cloaking is typically done toachieve a higher search engine position or to trick users into visiting asite. In such cases cloaking is considered to be Black Hat SEO and theoffending URL could be Blacklisted [link:].Code Bloat – Code bloat is the production of code that is perceived asunnecessarily long, slow, or otherwise wasteful of resources. Code bloat canalso be caused by inadequacies in the language in which the code is written,or inadequacies in the compiler used to compile the language.Content Management System (CMS) – Tool used to help make it easy to updateand add information to a website. Blog software programs such asWordPress[link:] are some of the most popular content management systemscurrently used on the web. In short, a good CMS will make it easier for non-HTML savvy users to create and maintain a website or blog.Conversion – Conversion is the term used for any significant action a usertakes while visiting a site, i.e. making a purchase, requesting information,or registering for an account.Conversion Rate –
  37. 37. For Web sites, the conversion rate is the number of visitors who took thedesired action divided by the total number of visitors in a given time period(typically, per month). For example, the conversion rate of visitors thatsubscribe to a newsletter = number of visitors divided by number ofsubscribers. If a website has 10,000 visitors and 500 subscribe, theconversion rate equals 1 out of 20 (or 5%).Cost-Per-Thousand (CPM) – Also known as Cost-Per-Impression [link:] or CPMfor cost-per-mille (mille is the Latin word for thousand), cost-per-thousandis an advertising revenue system used by search engines and ad networks inwhich advertising companies pay an agreed amount for every 1,000 users whosee their ads, regardless of whether a click-through or conversion isachieved. CPM is typically used for Banner Ad [link:] sales, while Cost-Per-Click [link:] is typically used for text link advertising.Crawl Depth – How deeply a website is crawled, and how many pages are indexed(or what percentage of the site’s pages).DDead Link – A link which is no longer functional. Most large, high-qualitywebsites have at least a few dead links in them, but the ratio of good linksto dead links can be seen as a sign of solid information quality.Deep Link – A link which points to an interior page within a website. Whenlinks grow naturally typically most high quality websites have many linkspointing at many different interior pages.When you request links from other websites it makes sense to request a linkfrom their most targeted relevant page to your most targeted relevant pageDelisting – A URL that has been removed from a search engine’s index [link:].Delisted sites are ignored by search engines. A site may become delisted formany reasons:DNS Propagation – When a new domain name is registered (or an existing one istransferred to a new DNS), the information must make its way around theentire internet. This process usually takes around 24 hours, during whichtime the domain will be inaccessible to many or all users.Domain Mirror – A domain mirror for your website enables you to host twodomain names using the same web content. Typically, a domain mirror will beused to cheaply register variants of a domain name (i.e. – the .com.au and.com) and host them both using the same website. They can also be used toassist in the case of changing your domain since the old domain can bemirrored to the new domain once everything is set up.Duplicate Content – Content which is duplicate or near duplicate in nature.Search engines do not want to index multiple versions of similar content.Dynamic Content – Content which changes over time or uses a dynamic languagesuch as PHP to help render the page. In the past search engines were lessaggressive at indexing dynamic content than they currently are. While theyhave greatly improved their ability to index dynamic content it is still
  38. 38. preferable to use URL rewriting to help make dynamic content look static innature.EEntry Page – The page on which a user enters your website. If you’re runningpay-per-click[link: ] ads, it is very important to send visitors to the mostappropriate and targeted page associated with the keyword they searched for(this strategy is called “deep linking” [link: ]). If you are doing linkbuilding it is important to point links at your most appropriate page whenpossible so that:If anyone clicks the link they are sent to the most appropriate/relevant pageGoogle Traffic Estimator – Tool which estimates bid prices and how manyGoogle searchers will click on an ad for a particular keyword.If you do not submit a bid price the tool will return an estimated bid pricenecessary to rank #1 for 85% of Google’s queries for a particular keyword.SSearch Engine Friendly – The process of creating a web site with Meta andText Content that can be read and understood by the various search engines.Search Engine Marketing Professional Organization (SEMPO) – The SearchEngine Marketing Professional Organization (SEMPO) is a non-profitprofessional association founded in 2003 to increase awareness of thebenefits of search engine marketing and provide educational resources tomembers and consumers.Search Engine Results Page (SERP) – Search Engine Results Page or SERP isthe page on which the search engines show the results for a search query.SERPs are typically divided into two sections, the natural [link:] (ororganic [link:]) and paid [link:] sectionsSitemap – Sitemaps can be used to help give search engines a secondary routeto navigate through your site. HTML Sitemaps typically consist of a list oflinks to the most important pages on a website, while XML sitemaps [link:]are typically more bare-boned URL lists and usually included all website URLSlug – A slug is the part of a URL which identifies a page using human-readable keywords. Slugs are used to construct clean URLs (often forpermalinks) that are easy to type, descriptive, and easy to remember.For example, in the URL on this site:http://www.agent-seo.com/seo-dictionary/The slug is ‘seo-dictionary’
  39. 39. Social Media – Websites, tools, and platforms which allow users to createand share content across their social networks via a variety of differentonline mediums.Since the mid 2000s, social media has grown by leaps and bounds and has beenwidely adopted by individuals and companies alike as a preferred medium fromwhich to market, communicate, collaborate, connect, share, and perform avariety of other tasks.Some of the most popular and influential social media platforms include:Twitter [link:] – Micro-BloggingFacebook [link:] – Social CommunityGoogle+ [link:] – Social CommunityYouTube [link:] – Video sharingLinkedIn [link:] – Professional CommunityFlickr [link:] – Photo sharingSpider – Search engine crawlers which search or “spider” the web for pages toinclude in the search engine’s index. Also called “crawlers” [link:] or“bots” [link:] and a variety of other names.Many non-traditional search companies have different spiders which performother applications. For example, TurnItInBot searches for plagiarism. Spidersshould obey the robots.txt protocol.Google’s main spider is called ‘Googlebot’ while Bing’s is named ‘Bingbot’and ‘MSNBot’.Status Code – A status code, also known as an error code, is a 3-digit codenumber assigned to every request (hit) received by the server. Most validhits will have a status code of 200 (“ok”). “Page not found” errors willgenerate a 404 error.Here are the most common status codes:200 OK300 Multiple Choices301 Moved Permanently302 Found / Temporary Redirect400 Bad Request401 Unauthorized403 Forbidden404 Not Found500 Internal Server Error501 Not ImplementeDSubmission – The act of making information systems and related websitesaware of your website. In most cases you no longer need to submit yourwebsite to large scale search engines, they follow links and index content.The best way to submit your site is to get others to link to it. Another waywould be to submit your XML Sitemap [link:] with all current pages included
  40. 40. or new pages you’d like to be included in the index to Google Webmaster Tools[link:]Supplemental Results – Documents which generally are trusted less and ranklower than documents in the main search index.Some search engines, such as Google, have multiple indicies. Documents whichare not well trusted due to any of the following conditions:Limited link authority relative to the number of pages on the siteDuplicate content or near duplicationExceptionally complex URLsTTechnorati – Blog search engine which tracks popular stories and linkrelationships.See also:Technorati.comTerm Frequency – A measure of how frequently a keyword appears amongst acollection of documents. Many SEOs also like to break this down on a page-by-page basis when looking at Keyword Density [link:].Term Vector Database – A weighted index of documents which aims tounderstand the topic of documents based on how similar they are to otherdocuments, and then match the most relevant documents to a search query basedon vector length and angle.Title Tags – A title tag is an HTML tag which contains a sentence of textdescribing the contents of its associated webpage.The page title is one of the most important aspects to doing SEO on a webpage. Each page title should be:Unique to that page: Not the same for every PAGE SITE.Twitter – Twitter is an online social networking service and microbloggingservice that enables its users to send and read text-based posts of up to 140characters, known as “tweets”UUpdate – Search engines frequently update their algorithms and data sets tohelp keep their search results fresh and make their relevancy algorithms hardto update. Most major search engines are continuously updating both theirrelevancy algorithms and search index.URL – Uniform Resource Locator is the unique address of any web document. Youcan see the URL in your toolbar [link:] in the web address section.
  41. 41. Usage Data – Things like a large stream of traffic, repeat visitors,multiple page views per visitor, a high clickthrough rate, or a high level ofbrand related search queries may be seen by some search engines as a sign ofquality. Some search engines may factor in a website’s usage data as part oftheir ranking algorithm [link:].Web Crawler – Also known as Spider or Robot, a crawler is a search engineprogram that “crawls” the web, collecting data, following links, makingcopies of new and updated sites, and storing URLs in the search engine’sIndex. This allows search engines to provide faster and more up-to-datelistings.Examples of ‘good’ spiders are Googlebot, MSNbot and Yahoo Slurp, whichsearch the web for pages to place in their respective search indexes. ‘Bad’spiders are those that search for vulnerabilities in server configurations,web content to steal, etc. Spiders should obey the robot.txt protocol.Website Traffic – A general term used to describe the volume of visitors toa website.Web traffic is the amount of data sent and received by visitors to a website. It is a large portion of Internet traffic. This is determined by thenumber of visitors and the number of pages they visit.Sites monitor the incoming and outgoing traffic to see which parts or pagesof their site are popular and if there are any apparent trends, such as onespecific page being viewed mostly by people in a particular country.There are many ways to monitor this traffic and the gathered data is used tohelp structure sites, highlight security problems or indicate a potentiallack of bandwidth — not all web traffic is welcome.A popular and free tool for measuring website traffic is Google AnalyticsDifference b/w off page & on page optimizationOn Page Optimization is the activity that is done on the page for searchengine ranking like using alt tags, keywords is meta tag, tool tip andproximity, keyword-density, proper usage of keywords in heading tags.Off Page Optimization is the activity that is done on other sites for oursite to increase search engine ranking. Off Page Optimization activitiesinclude directory submission, article submission, forum discussion, blogposting, press release, blog commentingwhat is difference between on page & off page optimizationAs we all know that SEO is divide into the two phase one is on-page SEO andanother one is off-page SEO and both are very important part of SEO to getthe ranking for any website into the search engine results.
  42. 42. On-page SEO - in that webmasters optimize their own website for gettingranking. There are many techniques in on-page SEO used to optimize a website.1. Title Tag Optimization2. Meta Tag Optimization( Keywords, Description)3. Heading Tag Optimization4. Image Alt tag Optimization5. Anchor tag Optimization6. Content Modification7. Internal Linking structure8. HTML and XML sitemap9. Robot.txtOff-Page SEO - in that SEO technique webmasters work on other website to getthe back links for their website whch helps to get the traffic and rankingfrom the search engine. here are some technique which we used in off-pageSEO.1. Social Bookmarking2. Directory Submission3. Forum Posting4. Article Writing5. Press Release6. Blog Commenting7. Blogging8. Q&A websites CLICK HERE