Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Retail Management

1,096 views

Published on

Retail Store layout , Retail Store Design , Retail mix . Retail management , Startup Idea

Published in: Business
  • This is your last chance to grab all 16,000 plans at this discount price. I've been told that Ted will only extend this offer until midnight tonight and this offer will NOT be repeated again. ➢➢➢ https://t.cn/A62Ygslz
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • NOTE TO READERS: Do NOT Buy Any Shed Plans Until You've Seen This... ➢➢➢ https://url.cn/1lvHlCNO
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ◆◆◆ http://t.cn/A6hKZsXN
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Retail Management

  1. 1. Store Concept India is 2nd largest producer of tea Indians love tea. More than 5m small tea stalls Our shop is a 24*7 Tea shop which will serve the Indian middle class. Provide Books , table games and on demand karaoke.
  2. 2. Retail Strategy The Main aim of Infinitea is to serve the tea lovers with lots of different varieties of tea at a place which is safe and comfortable yet has the classic Indian ambience. A place where they can pass their free time, do there official work out of the office and at the same time enjoy their favourite songs. Where they can have real Darjeeling/Assam tea very near to them.
  3. 3. Growth in India The key drivers for Tea shop can therefore be summarized as follows: • Increased spending ability and rising aspirations • Upward trends in Tea consumption • More % of young population among the total population • Changing taste preferences leading to restaurants • Ease of Availability/Reach
  4. 4. Location Planning  We are located in Mumbai :-  Opera House, Charni Road  This prime location gives access to various groups of people and target different audiences both the youth as well as the working professionals
  5. 5. Store Design Layout
  6. 6. Store Design Layout  On Ground floor 1. Entrance 2. Normal serving tables 3. Special tables dedicated to states. : These will be separate compartments, with the interiors representing the culture of the particular state. It is so, that the customer can have an experience of the particular state. 4. There will be a book shelf besides counter. : This book shelf will contain all latest love, Fantasy, and related novels. NEWS papers and other books 5. Kitchen will be on the ground floor to prepare all the orders. 6. The stairs will be on the left side of the entrance, so the customers willing to go on the first floor can co directly
  7. 7. On the first floor 1. Tables for groups 2. Smoking zone 3. And most importantly a customer wall- where they can show their talent, views and anything what they want to share. 4. And a karaoke where people can enjoy their tea with guitar and music. This is an another activity for engaging customer.
  8. 8. How it works Customers enters the shop & occupies their table Order placed through on table i- Pads with inbuilt menu Order received at counter forwarded to kitchen While the order is processed, customer can read books, play table games, etc. Order Ready! Notification received on Table. Collect order and Pay bill
  9. 9. Operational Plan Sourcing : Daily procurement of Milk and dairy products and vegetables Twice a week procurement of spices and other general food items Special Darjeeling tea will be sourced from Darjeeling via railways in the second phase Stocking : Most the dairy products & needs to be stored in Refrigerator and Deep Freezer A wooden wardrobe will be required for proper Placement of Crockery items
  10. 10. Operational Plan Order Preparation : Orders received at counter will be forwarded to kitchen by Counter person Orders are made by using IPads on all tables Modern cooking equipment for efficient cooking Maintenance : This includes all types of normal operations of Restaurant apart from specific operations mentioned above. Regular Crockery updating, IT systems, Library, Kitchen Maintenance
  11. 11. Human Resource Planning Human resources are the most expensive and most important of all the resources. Proper planning is to extract most out & make the business profitable. Below are the different departments and their responsibilities and the number of person required in each department. Restaurant Manager House Keeping Tech. Department Logistics Kitchen
  12. 12. Human Resource Planning Responsibilities & size of Departments Housekeeping: Housekeeping personnel will be responsible for the cleanliness in all areas of the restaurant. Cleaning tables once the customer left the restaurant, cleaning of toilets, smoking area, cleaning of dishes, utensils etc. They will also assist logistics person for daily logistics. And other functions like serving & assisting customers. Housekeeping Department will be led by Restaurant manager and will consist of 7 helpers.
  13. 13. Technical Department: Technical department is further divided into two sub departments Marketing & IT department. IT department will consist of only 1 IT person who will be responsible for the proper working of IPads on the tables, Computer systems, Karaoke, Wi-Fi and other IT systems in the store. Marketing will consist of One marketing manager who will be responsible for designing different campaigns, publishing ads in the NEWS papers & on radio, Organizing time to time events for engaging audiences, Managing in store customer wall, and most importantly he will be responsible for Customer relationship Management. IT and Marketing together will also be responsible for managing online presence of Infinitea. i.e. managing all the social media pages of Infinitea, writing blogs and managing Website of Infinitea!
  14. 14. Logistics: There will be 1 person in this department who will be responsible for bringing stock for all the departments. He will be assisted by one of the helpers of housekeeping dept. he will be responsible for the shopping of fruits, vegetables, bakery, grocery and other needs of the restaurant. He will be responsible for all the work outside the restaurant & report directly to the Restaurant Manager.
  15. 15. Kitchen Staff : Kitchen will consist of a Head chef, two assistant chefs & 2 assistant helpers specific to kitchen only. Head chef, One assistant chef & One assistant helper will work in day shift & the other assistant chef & Helper will work at night sift. Assistant chefs will be responsible for preparing all the dishes and assisting the head chef. They will be responsible for maintaining the inventory of raw materials in the kitchen and store room. They will report to Head chef. Assistant helpers as the name suggests will assist chefs in their work. Cutting vegetables, preparing dishes etc. In all there will be 16 employees including the manager in the restaurant.
  16. 16. Marketing Strategy Infinitea is a youthful brand, and so all marketing should be focused on our target markets. Below is the explanation of all the marketing tactics & strategies to be followed. We should have clearly defined segments and the targeted audiences ALL TEA LOVERS Students Working Professional Teens Youth Cools Matures Age 15-18 18-24 24-40 40+ Sex M/F M/F M/F M/F Income Low Low/Med Med/High Med/High Lifestyle Study Oriented/ Highly Outgoing Study Oriented/ Highly Outgoing Work load/ Med. Outgoing Work load/ Less Outgoing Avg. No. of Tea cups / day 2-3 3-4 3-4 4+ Segment Attractiveness Med High High Low Price Sensitivity High High Low Med
  17. 17. Marketing Strategy A. Students : Teens : These are young school going students. There lifestyle is oriented highly towards studies, have low income and they like to go out and enjoy with friends. Highly price sensitive. They actually look for the places which costs them less and can serve most to them. Youth : These are young college going students. A major part of this segment stays in hostels. Highly studies oriented. Like to party & hangout as couples and groups. Have low to medium income. They are active 24*7. So they are ideal targets for XXXX. Their sensitivity towards price is Not very high But also not very low.
  18. 18. B. Working Professionals : Cools : They are heavily work oriented individuals. Have a high disposable income. Like to enjoy most and are readily outgoing. Very less sensitive towards price. As Infimitea is located in area with more than 20 offices in a 3 K.M. radius, Highly accessible to them. They can come before the office hours, During breaks and after office hours. They are one of the major target market for us Matures: They are working professionals of more than 40 years of age. Mostly married and have many responsibilities. Are less out going.
  19. 19. Retail Mix Merchandise mix XXXX will have more than 50 different varieties of Tea divided broadly into two categories. Tea Desi Tea Videsi Tea • Plain tea • Clove Tea • Cardamom Tea • Ginger tea • Masala tea • Tulsi tea • Pepper tea • Customized tea • Coal special tea • Strong/Light tea • Etc • Chinese tea • American tea • British tea • Malaysian tea • Scientific tea • Green Tea • Black tea • Lemon tea • Ice tea • Tea Latte • Etc.
  20. 20. Retail Mix Besides tea, we will also have Sandwiches, toasts, Rolls and the traditional indian dry snacks like Mathri, Pinni, Laddus, Biscuits, Sev, Chakli, Naan khatai, khakra, thepla & other regional tea time snacks. Toasts, S/Ws • Butter Toasts • Cheese Toasts • Veg cheese Sandwich •Oregano sandwich Rolls • Masala rolls •Paneer tadka roll • Chinese roll • Malai Roll Desi Snacks • Kachori/Samosa • Mathri/Pinni • Khakra/thepla • Nan khattai • Bhel/ Garlic buns
  21. 21. Total Product ConceptAugmented Product : Safety, Comfort, Karaoke & free reading novelsExpected product: On time service, Quality, ambience & Trust Actual Product: Tea & Snacks Core Service : Experience
  22. 22. Pricing & Profitability  Pricing the merchandise is a very critical factor. It cannot be priced high as we are a low budget segment player. We cannot price it low as we are providing so many facilities which bears high cost.  When we see our competitors, their price ranges From INR 10/cup (200ml) at local gumtees to INR 150 in nearby 3 star hotels. Similar price range for other categories, ranging for INR 25 to INR 500.  We will provide a mix of both, but slightly towards the lower side. Our tea prices will range from INR 50/ Cup to INR 150/ Cup (220ml) . Below is the broad pricing for different categories & also the gross profit from each category (Gross Profit = Selling price – Cost of sales, this includes all raw materials but no other expenses)
  23. 23. Pricing & Profitability Categories Price Range Gross profit margin Tea 50 to 150 50 to 70% Toasts & Sandwiches 70 to 200 40-65% Rolls 50 to 150 30-50% Dry Indian Snacks 45 to 100 50% Other Snacks Upto 150 Variable Wi-Fi Free upto 1hr.
  24. 24. Promotion Mix As we have a specific target audiences, all our promotional activities should be targeted to them. 1. Sales promotion 2. Direct Marketing 3. Media Advertising 4. Internet Advertising 5. Social media marketing 6. In Store Promotions 7. Loyalty program
  25. 25. Finances Revenue Streams Cost Centres Food Sales Advertising Income Fixed : Salaries Maintenance Promotions Variable : Raw Materials Logistics
  26. 26. Finances Fixed Costs a. Salaries Payroll Department Role No. of personnel required Total/year Total/month Kitchen Head Chef 1 3,60,000 30,000 Asst. Chef 2 5,28,000 44,000 Helper 2 2,40,000 20,000 Housekeep Helper 7 7,56,000 63,000 Marketing Jnr. Manager 1 1,80,000 15,000 IT Manager 1 2,16,000 18,000 Logistics Jnr. Manager 1 1,20,000 10,000 Rest. Manager Manager 1 3,84,000 32,000 Total 16 27,84,000 2,32,000
  27. 27. Financesb. Selling, general & admin expenses S, G and A expenses (In INR) Particulars Monthly Cost Yearly Cost Electricity, Water, etc 15,000 180,000 Internet 5,000 60,000 Housekeeping 1,500 18,000 Misc. 5,000 60,000 Marketing 5,000 60,000 Total 31,500 3,78,000 S, G & A Expenses Salaries Total fixed cost (monthly) 31,500 2,32,000 2,63,500
  28. 28. c. Setup cost (one time) Fixed Category Particulars Units Cost/unit Total Furniture Table set 20 8,000 1,60,000 Decoration Various Various 5,00,000 Kitchen Equips Gas Burners 2 8,000 16,000 Microwave 1 15,000 15,000 Deep Freezer 1 90,000 90,000 Refrigerator 1 50,000 50,000 Induction cooker 2 3,000 6,000 Utensils Various Various 10,000 Crockery Various Various 20,000 IT Systems iPads 20 20,000 4,00,000 Computer 1 15,000 15,000 Software Various Various 15,000 Misc. 2,00,000 Total 14,97,000
  29. 29. Market Sizing & Opportunity Population of Place 13,90,000 Population in the age group of 15-40 years 6,67,200 Target segment size in Primary trade area 6,000 Estimated number of order per day 175 Estimated average order size 200 Revenue per month (175x30x185) 10,50,000 Gross Profit / month (40%) 4,20,000 Operating Cost (In above table) Fixed/Month 2,63,500 Contribution Margin/month 1,56,500
  30. 30. Breakeven Analysis Breakeven period (month) is (Total fixed cost)/Contribution towards Fixed cost each month = 1,497,000 / 100,000 = 14.97 = 15 months Total months for breakeven is 15 months.
  31. 31. SWOC ANALYSIS STRENGTHS Specializing in the most consumed beverage. An all-round pleasant experience Reasonable prices Technology oriented system
  32. 32. OPPORTUNITIES 1. Financially not so sound 2. Lack of experienced personnel WEAKNESSES 1. There is a huge untapped market and most importantly people are in immediate need of such kind of shop. 2. Franchising 3. Also our business provides an opportunity to develop a Private Label Tea to be introduced in the later phase once the brand is established. The availability of farm in Darjeeling presents great backend support for the forward integration.
  33. 33. The key challenges for the Tea shop are : 1. Constantly changing laws 2. Licensing 3. Bringing fresh tea leaves from Darjeeling on regular intervals 4. Availability of labour 5. Logistical failures 6. Coffee is the new trend , substituting to tea CCD, Starbucks Challenges
  34. 34. THANK-YOU

×