The document summarizes key concepts from social psychology that are demonstrated in an accompanying comic strip. It discusses the concepts of persuasion, self-esteem, observational learning, evolutionary perspective, and post-decision resonance. For each concept, it provides a definition and explains how that concept is illustrated in a scenario from the comic involving a character named Ben and his experiences starting a new job in the city.

1. SOCIAL PSYCHOLOGY
COMIC STRIP
LEONG LI JING [0323628]
LOH MUNTONG [0323680]
PUI CHUN SHIAN [0323470]
TEO CHIANG LONG [0323762]

2. UPS & DOWNS

9. CONCEPTS

10. Persuasion
■ Attempts to influence others’ attitudes or
behaviors.
■ In the comic,
- Lim tries to tell Ben how successful he is
after he went to work in the city to persuade
Ben to develop his future in the city.
- After Ben thinks about it, he decided to
work in the city to have a successful future
like Lim.

11. Self-esteem
■ The 4th needs inAbraham Maslow Hierarchy
of Needs.
■ In the comic,
- Ben has very high self-esteem when he
first started work. He strives to be
more successful than his other
colleagues.
- Unfortunately, that self-esteem of his
wasn’t enough for him to get clients.
Thus, he didn’t do well in his job.

12. Observational
Learning
■ Watching others engage in behaviors and
then repeating those actions.
■ In the comic,
- Ben accepted his colleague advise and start
to observe what the other colleagues did to
be success.
- Whatever things he observe, he applied it
into his doings.

13. Evolutionary
Perspective
■ Focuses on the physical and biological
predispositions as evolutionary adaptations
to the physical or social environment.
■ In the comic,
- Ben starts to cheat to gain extra profit on his
work and achieve his monthly target.
- Ben used to be honest, but now he choose
to be dishonest because he want to survive
and success in his career.

14. Post-Decision
Resonance
■ The ‘sour grapes’, people will devalue the
option not selected when reject one
appealing choice in favor of another.
■ In the comic,
- After the incident, Ben regrets that he
choose to be dishonest when he can
continue to be honest and put more effort
to achieve what he want.

15. CONCEPTS
■ Persuasion
■ Self-esteem
■ Observational learning
■ Evolutionary perspective
■ Post-decision resonance

16. THANKYOU.