1. How do they handle
the situation?
• By providing much better services.
• A much larger range of products while
still specializing tea. Much larger,
diverse market.
3. • Helmed by two pretty ladies
• Catherine Yeo and Christine Ooi
• 27th June 2013
4. • Campbell Street,
Penang
• Very cozy and homely
ambiance
• Funky interior design
• Mural paint painted on
the wall of their cafe
• Became one of the
landmarks of the cafe.
8. Small, private company run only by two individuals with
not much financial support.
it is based in a very competitive environment,
particularly in the tourist area of Penang
9. Obstacles
All café’s in that area which sells cake as well are
competitors of Moustache, which makes it a very tough
market.
They don’t have much capital to offer lower prices or
promotions, thus making it hard for them to compete.
10. Strengths
Uniqueness, their creativity and
signature cakes.
On the other hand, they insist on
staying out of the food business,
making them lose out in that sector,
as many other cafés do sell
food in that area.
Moustache focuses on cakes
and coffee, making it more
specialized in that field.
11. Between the two companies,
it is easy to agree that
Purple Cane is the most successful,
due to the large amount of branches,
its product diversity as well as
marketing strategies,
while Moustache is not at that level yet,
as it is just starting out.
13. Moustache Houze
Coffee shop
Expand the shop:
The coffee shop that we had interview is not a problem in
advertisement and promote, but the only thing that can be
recommend for this shop is expand the shop bigger so that is
it more visible for customer and more spaces for them to
move in between tables, and also more comfortable for the
employees to work.
Maintain services:
Other than that, they should maintain their customer
services so their reputation will be increase since it is good
enough as the customer is feeling happy and comfort when
the employees serve them with their coffees and desserts.
14. Purple Cane
Tea shop
Workers performance:
There are too many similar competitive so that the tea shops should
pay more attention on their workers performance for sure that the
workers perform well when serving the customers.
Analysis the product:
As the tea shop have many type of product, they should analysis the
product so that they could avoid of wasting time and place the most
famous product in the main point of the shop.
