biz

1. TAY SIEW WEN 0322879
SII SIAW HUA 0322608
LEONG LI JING 0323628
THAM KAI LOON 0323593

2. MARKET ANALYSIS

3. MARKET
- Niche markets
- Background slightly high
- Average income
- People who:
 Interest in detox
 Have body disease
 Love healthy lifestyle
CUSTOMER

4. COMPETITOR
SLIM THERAPY
 Strengths
- Fast result
 Weakness
- Easy to return
ORGANIC FOOD
SHOP
 Strengths
- Improve healthiness
 Weakness
- Taste bad or tasteless
- Trouble to cook it
INSTANT FRUIT
JUICE STORE
 Strengths
- Dehydrate
 Weakness
- Expensive
- Not fresh after a
period
TWG TEA STORE
 Strengths
- High class and fancy
 Weakness
- Expensive
- Lack of knowledge of
detox
- Not 100% organic

5. MARKETING STRATEGIES

6. PRODUCT BENEFITS
SERVICE BENEFITS
- Know well about your own body
- Body test
- Reduce the chance to get allergic
- Effectively improve healthiness by knowing your own body status
- Reduce the chance to get disease
- Improve immune and digestive system
- To obtain nutrition that they can’t obtain in daily life

7. SALES STRATEGIES
- Shop lot
- Online
- Monthly Deliver Service (MDS)
- Phone call

8. PRICING
PRODUCTS QUANTITY SELLING PRICE COST PRICE
HLFTEA ECONOMIC TEABAGS 20 teabags
(200g)
RM 50.00 RM 40.00
HLFTEA VALUE BOTTLED TEA 400g RM 90.00 RM 81.00
DRI FRUYT FAMILY PACK 500g RM 28.00 RM 20.00
DRI FRUYT BREAKFAST STICK 10 sticks RM 25.00 RM 18.00

9. ADVERTISING AND PROMOTIONAL ACTIVITIES
- Multimedia advertising (TV & radio)
- Online advertising (YouTube)
- Artist endorsement
- Cooperate with gym center
- DETOX program
- GST INCLUDED
- HLFTEA Bottled Tea refill with 10% discount

10. MANAGEMENT STRATEGIES

11. PARTNERSHIP
- Easier to get capital to start a business
- Shared responsibilities and works
- Planning to be franchisor in future
- Motivate among each other

12. DIRECTOR
- Innovate new programs
- Control financial and stocks flow
- Research to produce new products

13. MARKETING
- Marketing strategy planning
- Sales and stock arrangement
- Tracking the sales figures

14. ADVERTISING
- Advertising
- Event and promotion
- Endorsement
- Brand image

15. FINANCIAL
- Control budget
- Control expenses
- Monthly financial report
- Yearly profit and lost account

16. DIRECTOR
FINANCIAL ADVERTISING MARKETING MANAGEMENT
PUBLIC
RELATION
MANAGER
CO-DIRECTOR SECRETARY
WORKERS

17. ASSETS
CASH RM 200,000
BUILDING RM 500,000
BANK LOAN RM 100,000
RM 800,000
STARTING EXPENSES
Product and Packaging RM 20,000
General Expenses (Salary & Utility) RM 10,000
Selling Expenses (Advertising & Promoting) RM 65, 000
Renovation of building RM 100,000
RM 195,000
FINANCIAL PLAN

18. PROFIT FIGURES OVER THE NEXT 3 YEARS
1st Year 2nd Year 3rd Year

19. FORECASTED SALES OVER THE NEXT 3 YEARS :
ESTIMATED RM100,000 YEARLY
PROFIT & LOSSES: 25% EACH OWNER

21. - Increase company’s popularity
- Maintain the endorsement
- Advertising
- Sponsor events (TV shows, sports event)
- Quality guarantee

22. BUSINESS ISSUES
- People do not familiar with company’s brand
 More advertising and promoting activity
- Similar products in the market
 More incentive products or packages
- Financial crisis
 Unemployment
 Hiring smart
- Brand became normal over years
 Better sales plan

23. Give Your Health A Clean, Give Your Health A Tea.
HLF.TEA

24. REFERENCE
https://www.twgtea.com/
http://www.melilea.com/
http://www.melilea.com/melilea-detox-program/
http://lifejuiceco.com/
http://saimnicy.blogspot.my/2012/12/be-lohas-healthy-cuisine-bms-organic.html