The chapter discusses 5 key aspects of corporate public relations: 1) Maintaining a good reputation is important for corporations and public relations helps achieve this goal. 2) Effective media relations is important to tell organizations' stories to business journalists. 3) Positive customer relations builds loyalty and word-of-mouth advertising. 4) Investor relations targets financial analysts and shareholders. 5) Environmental initiatives and corporate philanthropy positively impact public image.
4. 1. Corporations are constantly trying to
maintain or repair a good reputation and
public relations plays a large part in
achieving this goal
5. 2. Media relations: it is important organizations
effectively tell their stories and establish rapport
with business editors and reporters
VS.
6. 3. Customer relations: it is important
customers are satisfied because it builds
loyalty and positive word of mouth
7. 4. Investor relations: Key audiences for these
efforts are financial analysts, individual and
institutional investors, shareholders, prospective
shareholders, and the financial media.
8. 5. Environmental relations and corporate
philanthropy have a positive impact on the
public image of a corporation
