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How brands, star influencers and entrepreneurs can change the world - and marketing

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MAD//Fest London
MAD//Fest London

How brands, star influencers and entrepreneurs can change the world - and marketing - Louis Saha, Former Manchester United + France Professional Footballer, Co-founder, AxisStars & Kate Hamer, Co-founder, AxisStars

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How Brands, Star Influencers and Entrepreneurs can change the World - and Marketing!
The World Today
Entrepreneurs ! Create Jobs ! Disrupt Industries ! Improve Processes ! Democratise industries ! Change Society World Changers Stars with Influence ! Own audience ! Respected ! Resources to invest ! Can be entrepreneurs too ! Don’t currently have the support network to act with confidence
Young Stars suddenly encounter fame without support Treated like a Commodity 50% go bankrupt within 5 years of retiring Not accustomed to show weakness Media pressure
Our definition - Influence Influencers • Man-made • Influence for a living • Amplify campaigns • Niche potential • Similar to paid media People with Influence • Following for their main job/ interest • Use for amplification & engagement • Organic product seeding opportunities • Longer term relationship potential • Can be micro or macro
Making a Difference
• An un-mined seam of Star influencers • Different cost models • Naturally seed product • New approach to content • Less risk of fakes Changing Marketing
• Why are they followed? • Understand their style • Respect their duty to their followers • Don’t just use as a mouthpiece • Authenticity is key Top Tips for Collaborations
How brands, star influencers and entrepreneurs can change the world - and marketing

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How brands, star influencers and entrepreneurs can change the world - and marketing

  • 1. How Brands, Star Influencers and Entrepreneurs can change the World - and Marketing!
  • 2.
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  • 5. Entrepreneurs ! Create Jobs ! Disrupt Industries ! Improve Processes ! Democratise industries ! Change Society World Changers Stars with Influence ! Own audience ! Respected ! Resources to invest ! Can be entrepreneurs too ! Don’t currently have the support network to act with confidence
  • 6.
  • 7. Young Stars suddenly encounter fame without support Treated like a Commodity 50% go bankrupt within 5 years of retiring Not accustomed to show weakness Media pressure
  • 8. Our definition - Influence Influencers • Man-made • Influence for a living • Amplify campaigns • Niche potential • Similar to paid media People with Influence • Following for their main job/ interest • Use for amplification & engagement • Organic product seeding opportunities • Longer term relationship potential • Can be micro or macro
  • 10.
  • 11.
  • 12.
  • 13. • An un-mined seam of Star influencers • Different cost models • Naturally seed product • New approach to content • Less risk of fakes Changing Marketing
  • 14.
  • 15.
  • 16.
  • 17. • Why are they followed? • Understand their style • Respect their duty to their followers • Don’t just use as a mouthpiece • Authenticity is key Top Tips for Collaborations