This document discusses the VMware vCloud Architecture Toolkit (vCAT) 3.0 and focuses on the "Operating a VMware Cloud" section. It provides an overview of cloud operations and frameworks for process maturity. It also covers organizing cloud operations, including roles and teams. Finally, it describes key areas for cloud business and consumer control, service control, operations control, and infrastructure control. The goal is to help organizations understand how to operate a cloud based on VMware technologies and best practices.