2. Vision of Baldwin
Baldwin, Inc business model will be
the Gold Standard by which success
will be measured in the sensor
industry. We will drive profitable
growth through dedication to product
innovation, a thorough market
analysis, and operational efficiency,
while creating value for our
customers, shareholders, and
employees.
3. Mission of Baldwin
To be the industry's principal sensor
manufacturer by developing and
maintaining key product lines that will
meet and surpass the needs of our
customers in both our low tech and the
high tech markets.
4. Baldwin’s Strategy
To differentiate ourselves from our competitors and
provide the highest quality product for each market
segment at a competitive price by aggressively investing
in R&D, marketing, TQM, training, and recruitment.
5. Our Early Years..2016-2017
After hiring our new management team at the end
of 2015 our company began to pursue a new
strategy for success.
● First we pursued a competitive strategy of
being very aggressive in the early rounds
● Each group member worked on each section
together and decision were made upon
agreeable actions.
● 4 Sections: Finance, R&D, Marketing, and
Production
6. A little bit about our Products
Baldwin, Inc. offers four exciting products:
For our low tech customers:
● Baker - Our initial product that our company offered was the cornerstone
of our company’s success.
● Ballin - Our newest low tech product targeted at low tech consumers
looking for a more economically priced product.
For our high tech customers:
● Bisan - Our initial high tech product for consumers demanding a high
quality product
● Bowlin - Our high tech product for consumers not as concerned with the
longevity of the product’s life.
7. Early expansion
In our first year...
● Jumped up to 19.16% of market share
● Stock price rose by $3.00
● Strategy: Create best product so price can be inflated.
In Our Second year…
● Sales rose up to $83,138,486
● Production levels matched demand
● Highest market share in competition this year of 25.28%
8. The Staggering
● 2018:
● Stock collapsed to $1.84
● $16.8 million emergency loan
● $1 million loss
● 2019:
● Stock rose to $6.26
● $12.6 million emergency loan
● $2 million profits
● 2020:
● Stock price of $10.79
● $4 million emergency loan
● $500 thousand profits
9. Recent Success: Two Years at
a Glance
● 2021
● Stock price goes up by $17.81
● No emergency loans
● $10.2 million profit
● 2022
● Stock price goes up by $19.84
● $484,670 emergency loans
● $16.9 million profit
10. This Year
In 2023…
● Stock Price: $76.12
● Profits: $21.2 Million
● Market Share: 18.25%
● Overall we benefited from a heavy
investment strategy. The approach allowed us
to defeat competitors in the long run.
11.
12. Summary
● 8 Years of success and growth!
● Baldwin stock prices increased by $64.95
● Total sales of $645,337,074
● Cumulative profit of $53,784,000
● Overall 19.6% market share in low-tech
● 19.3% market share in high-tech segment
