8. Why Social Media?
Visibility & SEO
Like
-Connect with potential customers &
remain top of mind
Repeat Trust
Customer Retention Customer
Cycle
-Gives customers the ability to stay updated
on company news, product offerings
Buy Try
Customer Service
-Allows for quick & easy communication
9. Brands Work Best With…
Large networks work “Niche” sites, most popular
well for many, if not all… with…
Facebook Pinterest :
Lifestyle
Twitter brands, Tourism, Retailers
, Food brands, Magazines
LinkedIn
Foursquare:
Universities, Museums, Lib
raries, Cities, Restaurants
& Local Shops
10. How do brands choose social media sites?
The “next best thing” business syndrome
Before jumping on board with the shiny new
toy they need to ask these questions:
Areour customers here?
Does our content work well with this network?
How will we use this network?
How will we present our brand?
A MUST monitor & measure!
11. Q2: WHAT DO EXECUTIVES
EXPECT FROM SOCIAL MEDIA?
#LaunchLLC
12. Real World Expectations
CMO Priorities 3 Things Brands Can Track
“SHOW ME THE MONEY”
Top priorities of CMOs are measurable
factors
1 Traffic from social
media sites
Achieving or increasing measurable
ROI from social marketing programs
Converting social media
members, followers, etc., into paying
2 SEO ranking
customers
Achieving or increasing measurable
lead generation from social
marketing programs
*MarketingSherpa LLC, a MECLABS Group Company
3 Leads
13. Priority 1 Increasing traffic from social media sites
The more links brands create between social media and other
online sources, the more value they add to the brand, which makes
it more searchable and grows online exposure.
14. Priority 2 Improving SEO ranking through social media
For the most effective long-term SEO strategy, focus on great
content, both on a website and across other sites, such as a
blog and social media sites, which are off-page SEO sources.
Keep it FRESH!
Every new piece of content added supports, strengthens
and showcases online visibility, making the web presence
stronger as a brand grows bigger.
15. Take note of where
Launch Facebook is
ranked, over the website.
Google found Facebook to
be relevant information
when Launch LLC South
Bend was searched.
16. Competing with numerous
businesses in Google search
for term Launch LLC.
Made it on page 1 because of
website content, and also
because of Google+ account.
17. Priority 3 Generating Leads
Take social media beyond just chatting
with customers, begin driving leads.
80% of Facebook users want
coupons, promotions, discou
nts
84% of Facebook users are
After spending time creating the active daily
relationships with customers and gaining
51% of Facebook users said
their trust, it is time to start utilizing this they are more likely to buy a
channel to develop the buying relationship. product since becoming a fan
.
*Source: Mashable
20. Why Consumers Use Social Media
Interaction
A way to share &
communicate
Reading celebrity &
politician updates
To connect w/
friends, family &
brands
21. Content marketing is communicating with customers
and prospects without selling.
Marketers are not pitching products or services, instead they
are delivering information. The core of this content strategy is
delivering consistent, valuable information to consumers to
ultimately gain their business and loyalty.
22. Control has shifted to the end user.
What does this mean?
Traditionally business had control over how information
was consumed. Marketers use to expect consumers to
come to websites, read direct mail pieces, or simply call
them for information.
Now we expect to consume information in the way we
choose. Such as Facebook, Twitter, YouTube, a blog etc.
23. How Do Brands Build Content?
How can brands make it easy for
the community to find them?
Social media is so noisy, how do
brands become a louder voice?
24. Use LOCAL resources!
Facebook Pinterest
Allow related businesses to Open up one board that is
post, added benefit- they related to the area- allow
create content for the other businesses or public
brand to post photos from around
town
Ask to guest post on
another business page Use local people from the
community to help build
Twitter content,
Use local hashtags Ask them for input
#Dayton, #WrightState Allow them to write for the
company, benefit- they will
tell all their friends to visit
the page to see their
posts/photos
25. MAINTAIN engagement!
Use other mediums to drive
traffic, important to promote social
media presences, don’t forget
traditional media
Text Launch to
21777
receive mobile
Go Mocial! Cross promote social
information! media using similar marketing
channels
27. Common Social Media Mistakes
Ignoring social media all together
Not following back
Tomuch me,me,me
Not humanizing posts
Creating to many profiles
No crisis action plan
28. Crisis Action Plan
Inform those involved what is
expected & how to handle situations
Include answers to these important questions:
•Who is responsible for reacting ?
•What action is to be taken?
•How do we respond? Publicly or reach out to the individual privately ?
•What time frame do we allow before taking action?
•If action needed from higher level employee, who makes the decision?
•Who is responsible after hours?
