3. Many universities ban the use of cell phones in class…
Social Retail 101:
• Engage undergraduate college students in study while using cell phones
• Main objective- Create innovative social media strategies for top retailers
4. In this learning environment:
• Students will be broken up into retail teams (ex. Macy’s, Saks,
Target…etc.)
• Research the demographics and psychographics of retailer
• Create a social media strategy that will enhance retailers business
• Partner with retailer to test the strategy
Student teams
discussing
strategies
5. Example 1 of research students would
retrieve for strategy
6. Example 2 of research students would
retrieve for strategy
The Digital Future of Global Retail Marketing
Multi-Channel is a must (Stadd, 2013)
010-25% of social media users use their social
media networks to make purchasing decisions
060% of Facebook brand fans are looking for
deals and coupons
0Mobile usage continues to trend up
10. References
Stadd, A. (2013). The Digital Future of Global Retail Marketing. Retrieved
from http://www.mediabistro.com/alltwitter/global-digital-retail_
b45269
11. A little bit about me…
http://prezi.com/hhlnrkzydd04/?utm_campaign=share
&utm_medium=copy