Social media marketing module 1

1. Amity College of Commerce & Finance
ACCF
B.com 2nd sem
Social Media Marketing
Naira Fayaz
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2. Amity College of Commerce & Finance
Social Media
Marketing.
Module 1.
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3. Amity College of Commerce & Finance
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Marketing.

4. Amity College of Commerce & Finance
Definition of Marketing.
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Marketing is often described as a way of communication between a business and
potential customers, in the purpose of presenting and promoting the values of a
certain product or service. The main goal of this communication is to sell. It is a
complex discipline that involves a lot of tasks which will ensure that the
communication leads towards this goal.
• Some of the tasks include determining target audience, conducting an analysis of the
market and consumer behaviour, customer relationship, etc. Marketing as a
discipline has been evolving and new practices are constantly being implemented to
keep up with the changes on the market, changes with the technology, as well as
with the changes in the society.
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5. Amity College of Commerce & Finance
Social media.
• The appearance of social networking websites has changed the way
people interact and communicate, the way they exchange ideas and
search for information. In the world where one in four people use
some kind of social networking websites, the importance of these
websites in everyday life cannot be neglected.
• As a result, the communication, which is an important part of
marketing, started to shift from traditional mediums such as television
and newspaper ads, to social media. Thus social media has become a
new platform for marketers to communicate and get in touch with the
customers.
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6. Amity College of Commerce & Finance
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The overall importance of social media has lead to new
discipline within marketing, a discipline called social
media marketing. The idea behind this is to take
advantage of the benefits the social networks provide in
order to realize some of the marketing goals, such as
promotion, establishing relationship with the customers,
etc.

7. Amity College of Commerce & Finance
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What is social media marketing?
Marketing, as a discipline aimed at reaching consumers, was
naturally the base for implementing social media in business.
Having in mind the number of social media users, marketing
professionals saw a great potential in establishing relationship
with the customers, as well as an opportunity for promotion. That
is how social media marketing as a concept has been introduced.
The purpose of social media marketing is to present a business
through social media and to use this as a way to communicate a
message to the potential consumers. While the main goal is about
promotion, the companies, as well as individuals can find a lot of
other benefits from social media marketing.

8. Amity College of Commerce & Finance
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Types of social media websites:
•Collaborative projects – This includes online magazines, wikis, question and
answer platforms, etc.
•Blogs and microblogs – This includes platforms such as Twitter and Tumblr,
where the content is shared in the form of short or long blog articles.
•Content communities – Websites such as YouTube, Vine, etc. where content is
shared, after which users can interact by sharing impressions about the content.
•Social networking websites – This category includes the websites people are
most commonly identifying as social media in general. Websites such as
Facebook and Google+ are in this category.
•Virtual game-worlds – One of the most popular websites in this category is
World of Warcraft.
•Virtual social worlds – Game-like design allows users to create virtual identity
and to interact with other users through an online platform.