1. The document outlines a proposal for a weekly university magazine to share culture, information, and identities among students and unify networks. 2. It describes developing marketing strategies through representatives, leaflets, and boards to target students while following market penetration pricing and intensive distribution. 3. The proposal analyzes first month costs and sales forecasts, identifying increasing advertising, representative pay, and sponsor convincing as growth strategies but also dependencies and initial lack of profitability.

3.  To share the culture of Each target segment
 Make a university student’s network
 Sharing information among university
 Visualize the identity of each university
 Making Profit
 Being popular

4.  it will be a weekly magazine
 first University magazine
 it is fully authorized by the university
students
 will create the opportunity to show the
creativity as well as their opinions

5.  Collected the idea from the internal source
 Gathered all ideas in a sequential way
 Then think about the RWW questions
 After that screened the ideas for choosing the best one.
 Tested that idea by a small survey in own campus.
A raising voice which is creating opportunities & new
hopes for young university students

6. 
Develop the marketing strategy in 3 individual statement
1. Target customer, sales, cost, expected profits in the first month
2. Then estimated the marketing budget & proper customer value
3. Then just determined the long run plan or development of the magazine

7. Weekly Analysis
 Cost of publishing per piece…………………………………..tk 8.00
 Expected Sales
……………………………………tk 10.00
 Advertising cost
……………………………………tk 125.00
 Payment for the representatives ………………………...tk. 2500.00
 Other Expenditure
…………………………………...tk. 125.00

9.  It is in the implementing stage or test stage
 Had took the opinion and the recommendations from the students
 Determined this class as a target market segment

10.  By providing leaflet
 By the Representrators/Reporters
 By informing the faculty members
 By posturing on the university activity boards

11.  Followed the market penetration pricing
 Have to use the indirect marketing channel
Publishers
Reporters
Chosen the intensive distribution strategy
Students

12.  Low Price & High quality
 Better as well as current information provider
 Sharing the culture among university students
 Perfect Evaluations of students as well as faculty members
 Recreational facilities such as: fashion, movies, sports etc
 First university magazine in the current market
 Will create a network among the private and the public university students
 To give the students a platform to raise his/her voice independently

13.  Convincing the sponsors
 Increasing advertising cost
 Making network with the representatives
 Increasing payment of reporters
 Comparatively less profitable
 Depended strongly on others

14.  Have to maintain the loyalty between the customers and authority
 To search and convince the better sponsors
 Should not be only for students, faculty members should be included
 Developing the editing sectors
 Should include more feature with the passing of time
 Should arrange the membership system of the magazine
 Should ready for solving the horizontal conflicts

15.  Because still we are students
 Time allocation may turn into a problem
 Capitalization may cause a huge obstacles for us
 To visualize our own identity before everyone
 To be more innovative & primarily experienced
 To establish a realistic project