This document outlines a learning environment where undergraduate students are broken into retail teams and tasked with creating social media strategies for major retailers while using their cell phones in class. The students will research the demographics and psychographics of their assigned retailer and develop a strategy to enhance the retailer's business. They will then partner with the retailer to test the strategy and survey customers to track results. The goal is to engage students in their studies while teaching innovative social media strategies that will lead to career success.

2. Keeping undergrads connected while in class

3. Many universities ban the use of cell phones in class…
Social Retail 101:
• Engage undergraduate college students in study while using cell phones
• Main objective- Create innovative social media strategies for top retailers

4. In this learning environment:
• Students will be broken up into retail teams (ex. Macy’s, Saks,
Target…etc.)
• Research the demographics and psychographics of retailer
• Create a social media strategy that will enhance retailers business
• Partner with retailer to test the strategy
Student teams
discussing
strategies

5. Example 1 of research students would
retrieve for strategy

6. Example 2 of research students would
retrieve for strategy
The Digital Future of Global Retail Marketing
Multi-Channel is a must (Stadd, 2013)
010-25% of social media users use their social
media networks to make purchasing decisions
060% of Facebook brand fans are looking for
deals and coupons
0Mobile usage continues to trend up

7. Strategy Created

8. Students will
survey and track
results

9. The skills nurtured from this module
course will = SUCCESS

10. References
Stadd, A. (2013). The Digital Future of Global Retail Marketing. Retrieved
from http://www.mediabistro.com/alltwitter/global-digital-retail_
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