1. The document discusses trends in online education marketing and best practices for reaching students online. It provides statistics on how students use the internet and mobile devices to research education options.
2. Key insights are that search engines refer a majority of students to education websites, with video also being a major influential factor. It recommends tactics like YouTube videos, call extensions in search results, and remarketing to build loyalty.
3. Statistics show large year-over-year growth in education searches and visits to school websites, with students using smartphones significantly to research and compare schools online. Video campus tours are the top activity on sites.
Kinetic Drives Long-Term Direct Response for Education ProviderDon Mathis
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
Kinetic Drives Long-Term Direct Response for Education ProviderDon Mathis
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
En quelques images, les temps forts de la cérémonie d'inauguration de la piste Blendio-Benkadi, organisée par la commune de BENKADI en l'honneur de notre coopération décentralisée. Cette piste est importante pour la population, qui est désormais désenclavée même pendant la saison des pluies.
Marie Claire --
“Are we even surprised these came out of his mouth?
“Ah, we can always rely on Donald Trump for providing us with the most ridiculous and outrageous quotes. So it’s no surprise that since announcing his candidacy for President, we’ve been exposed to even more ridiculousness from the businessman and TV personality.
“Who is Donald Trump?
“Trump's major campaign slogan is 'Make American great again'. His major promises are to improve the US fiscal situation with an emphasis on 'straight talking', patriotism and standing against ‘political correctness.’“
Donald Trump is the Republication candidate for President.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
En quelques images, les temps forts de la cérémonie d'inauguration de la piste Blendio-Benkadi, organisée par la commune de BENKADI en l'honneur de notre coopération décentralisée. Cette piste est importante pour la population, qui est désormais désenclavée même pendant la saison des pluies.
Marie Claire --
“Are we even surprised these came out of his mouth?
“Ah, we can always rely on Donald Trump for providing us with the most ridiculous and outrageous quotes. So it’s no surprise that since announcing his candidacy for President, we’ve been exposed to even more ridiculousness from the businessman and TV personality.
“Who is Donald Trump?
“Trump's major campaign slogan is 'Make American great again'. His major promises are to improve the US fiscal situation with an emphasis on 'straight talking', patriotism and standing against ‘political correctness.’“
Donald Trump is the Republication candidate for President.
Mobile Advertising 101: Beyond GeofencingGil Rogers
Location-Based Mobile Advertising is an exciting technology that may be used to reach targeted students where they are. Whether you are trying to reach potential transfer students on a community college campus, potential grad students downtown, or potential undergrads at their high school, "geofencing" can be a great way to focus in on those locations and drive targeted advertising volume.
However, not all geofencing is the same. It can be very easy to drive a high volume of impressions with low engagement, leading to questionable ROI.
This webinar will focus on the "Do's and Don'ts" of digital marketing; specifically with regard to mobile advertising strategies and how to avoid some of the pitfalls while putting yourself in the best position for success.
Student recruitment strategies for the new ageUCAS Media
Ten years ago student recruitment was simply about school visits, open days and a big paper prospectus. This presentation shares recruitment strategies for the new age.
How Linkedin can bring Data-Driven Decision-making to all stakeholders across higher education as well as to students as they navigate their journey through school and career and back again.
How graduate marketing is evolving
The top three things graduates now look at when deciding where to apply
Five easy to implement tips you can apply to your 2016/17 campus campaign to help you get ahead of the competition
How to integrate social media with PR and communications, presented by Natali...SocialMedia.org
In her Brands-Only Summit presentation, The Coca-Cola Company's Natalie Johnson teaches a class on how to integrate social media with PR and communications
She talks about the many ways to use social media channels to complement your core communications functions.
OK. We are past the May 1 "finish line" and now have a good (or somewhat good) handle on what our class looks like for the fall ... Except there are a few issues:
Summer Melt will still happen
We need to fill upper-level courses with transfer students because of retention issues
The President decided she actually wants 20 more students than we had originally planned
Do any of these sound familiar? It's most likely that if you are not "in the top 1% of institutions" you are dealingwith one, if not all of these challenges (or others!) as you try to shift gears to 2017 but are still on the hook for 2016.
How do enrollment managers find that balance between long-term strategy and just bringing in their class? This webinar will provide some insights and suggestions for bridging short-term enrollment gaps while not sacrificing long-term strategic planning.
Noel-Levitz Utilizing Satisfaction Data for Retention Webinar SlidesSalesforce.org
In an era of accountability and a growing emphasis on college completion, successful campuses are using data to drive their retention planning and strategy development. Student satisfaction data plays a key role in retention planning efforts at colleges and universities across the country. What are the best approaches for using these types of data to improve student retention? This presentation will feature four suggestions for using student satisfaction data with an emphasis on improving retention. We will also identify several top issues facing schools and provide suggestions for improving satisfaction in these areas. As a result of participating in this session, individuals will be able to identify clear next steps on how to use their own institution’s satisfaction data to improve student success.
Speaker: Julie Bryant, Associate Vice President for Retention Solutions, Noel-Levitz
Julie L. Bryant, Associate Vice President of Retention Solutions at Noel-Levitz, works directly with colleges and universities throughout North America in the area of satisfaction assessment. She is responsible for client service to more than 2,000 institutions using the Noel-Levitz family of satisfaction-priorities assessment instruments.
Who Should Attend: Student Affairs, Academic Affairs, Student Services, and Institutional Research Officers
Education institutes often need different strategies to spread the word. As youngsters are most active on social media, higher ed marketing can be implemented strategically.