Sample of Ph.D - Selection process

1. Effectiveness of social media Marketing and its Analytics
<Candidate Name with Affiliation>
<Research Supervisor’s Name with Affiliation, if already in touch with>
<Co-Supervisor’s Name (if any) with Affiliation >
Date of Presentation:

2. Content

3. Table of papers selected for study with the details of Author
Name(s), Title of the Paper, Journal Name, Volume and issue.
SI No Authors Topic Journal Name Volum and Issue Link for Project
1
Ms. Dayal Impact of social media on consumer
buying decision
University of
Mumbai
2021
http://hdl.handle.net
/10603/387907
Ms. Smita
2
Mr. Shah
Impact of social media on branding Gujarat University 2022
http://hdl.handle.net
/10603/372893
Mr. Maulik R.
4
Karishma Arora
Impact of Social Media Advertising on
Consumer Buying Intentions
Indira Gandhi
National Open
University IGNOU
2019
http://hdl.handle.net
/10603/335453
Mr. Chauhan Impact of Social Media on Everyday Life of
the Youth
Banasthali Vidyapith 2021
http://hdl.handle.net
/10603/370014
5 Mr. Rahul

4. 1. In late 1960s, internet was developed in results of a research run by US government. But it was commercialised for
general people in 1990.
2. As of January 2023, there were 5.16 billion internet users worldwide, which is 64.4 percent of the global population.
Of this total, 4.76 billion, or 59.4 percent of the world's population, were social media users. (As per Statista Group)
3. As of 2022, the average daily social media usage of internet users worldwide amounted to 147 minutes per day
(Published by S. Dixon, Aug 22, 2022)
4. It results into the invention of social media websites. Social media is becoming more and more popular day by day.
5. Companies are continuously coming up with new ideas of using social media for their advantage and advertising is
only one of the many purposes that social media can be used for.
Introduction

5. Research gaps, issues and problems for future work
from papers referred.
• The research need to study the consumer likability of social-media-advertising and other
advertising media platforms
• In order to get the overview of Social Media advertising market is needed to be calculated
by using report published on the social media market
• The researcher have consider only the close group like friends, family and etc to get the
samples.
• The views and opinions are in the moderate level.
• The researcher have not pointed on the tool called E-Word of Mouth(Reference).
• The researcher have considered social media as one whole entity

6. Two or three related research gaps or issues and select a problem statement
involving these research gaps/issues
• Evidence Gaps : Should have consider more evidence on the research
• Population Gap: Does not consider the other part of the cities in the county
• Social media tools were not considered
• Considered social media as one whole entity
• Lack of understanding the Target Audience
• Identifying the Right Platform

7. Give a sketch of the methodology/methodologies you would
adopt to solve the problem
• The research will be conducted using a combination of qualitative research and
quantitative research techniques to gain the highest possible levels of validity and
reliability.
• Primary data Collection: By questionnaire, Interview & etc
• Secondary data Collection: Collecting social media data like Twitter Analytics,
Facebook Analytics, Instagram Business tool, Google Trends and etc.,
• The data will be analyzed by using standard statistical tools.
• Using ANM (Artificial neural Marketing) to design algorithms to acquire
knowledge by extracting useful patterns from data

8. Comment on the result you would arrive at for the
problem statement
• Meeting Consumer Expectations
• Understanding the Target Audience
• Identifying the Right Platform / tools
• Over all the project will help to design effective way of social media
marketing

9. How relevant is your solution to the Society
• Social Media Marketing tools will give the interpret data and transform
it into useful statistics
• Generating visibility around social, ethical, environmental and political
views or issues. Spreading educational material quickly and
efficiently.
• Providing Society with new marketing opportunities.

10. Q&A