LinkedIn Article: https://www.linkedin.com/pulse/3-opportunities-objectives-social-media-marketing-tai-tran. What is marketing? What role does social media play in marketing? What potential does social media marketing hold? What are the key objectives of social media marketing?

1. Social Media Marketing
UGBA 198
Haas School of Business

2. What is Marketing?
Marketing & Communications (Marcom)
Traditional vs. Non-Traditional Marketing
Customers First
Traditional Marketing Frameworks
Product Price Place Promotion

3. Types of Marketing
Field Marketing,
Collegiate Marketing
Corporate Marketing,
Brand Marketing
Product Marketing,
Market Research
Corporate Communications,
Public Relations
Digital Marketing,
Social Media Marketing
Agency Marketing,
Marketing Consulting

4. What is Social Media?
Marketing … Digital … Social Media
Personal Consumption vs. Brand Leveraging
Content Strategy and Campaign Strategy
Core Social Media Platforms Today

5. Potential of Social Media
Power shifts from brands to consumers
Word-of-mouth, share-of-mind, buzz, virality
Listen, engage, and amplify
UGC = User Generated Content

6. Business Objectives of Social
More than just revenue generation
CRM = Customer Relationship Management
Sales, employment branding, retail, customer care
Acquisition, retention, and engagement