This document provides an overview of marketing mix and its key elements. It defines marketing as communicating the value of a product or service to promote and sell it. The marketing mix refers to the combination of marketing tools a company uses to satisfy customers and achieve goals. Originally proposed as the 4 Ps of marketing by McCarthy in 1960, it includes Product, Price, Place, and Promotion. Some authors later expanded it to the 7 Ps by adding People, Process, and Physical Environment/Evidence to account for service-based businesses. The marketing mix provides the basic framework for a company's marketing plan.
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Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
Here is the fresh new presentation on FOUR p's OF MARKETING..
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Marketing mix is defined as the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
Michael E. Parker shares important tips for new business owners looking to market their product or services. the 4 P's of Marketing, or the Marketing Mix is an effective way to deconstruct the pieces of your marketing strategy.
This slide shows the 4P's of marketing with reference to Cadbury. The marketing mix has been explained with the animation of product, price, place and promotion.
"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
Michael E. Parker shares important tips for new business owners looking to market their product or services. the 4 P's of Marketing, or the Marketing Mix is an effective way to deconstruct the pieces of your marketing strategy.
This slide shows the 4P's of marketing with reference to Cadbury. The marketing mix has been explained with the animation of product, price, place and promotion.
[Research report] The Glocal Marketing MixSkannd Tyagi
A research study about the Glocal Marketing Mix - how brands localised their marketing mix in India compared to a western market like the United Kingdom, and saw a turn around in profits by resonant content.
De quando as empresas olhavam somente para dentro até quando passaram a perceber as necessidades do seu cliente e a se preocupar em devolver algo para a sociedade.
Introduction and Development of Marketing Mix Ashish Awasthi
This slideshow talks about the introduction to the traditional and modern marketing mix, for products as well as services. It explains how a marketing mix is developed to achieve marketing goals of a company.
Marketing is understood to mean the sale and purchase of goods and services but it is too narrow view to understand it. These slides will be helpful yo understand the broader view of it
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
2. MARKETING
• The term "marketing" is derived from the
word "market," which refers to a group of
sellers and buyers that co-operate to
exchange goods and services.
• Marketing is defined as communicating the
value of a product, service or brand
to customers, for the purpose of promoting
or selling that product, service, or brand.
4. IMPORTANCE OF
MARKETING
• Marketing Promotes Product Awareness to
the Public
• Marketing Helps Boost Product Sales
• Marketing Builds Company Reputation
5. MARKETING MIX
• Factors managed by an organization that
influence the demand of a pro
• It is a combination of marketing tools that a
company uses to satisfy their target
customers, and achieving organizational
goals. duct or service.
6. HISTORY
• The term marketing mix was coined in an
article written by Neil Borden called “The
Concept of the Marketing Mix.”
• The marketer, E. Jerome McCarthy, proposed
a four Ps classification in 1960
7. 4 P’S OF
MARKETING
McCarthy classified all marketing tools under four
broad categories:
• Product
• Price
• Place
• Promotion
• These four elements are the basic components
of a marketing plan and are collectively called 4
P’s of marketing.
9. PRODUCT
• Tangible or intangible item or service offered
to customers to satisfy a need or want.
• Example:
– Brand Styling and Packaging
– Features/Benefits
– Warranty
10. PRICE
• Amount a product or service costs to
customers.
• Often influences customers where to
purchase certain products or services.
• Example:
– Clearance: 500rs for everything
– Buy 1, Get One 50% off
11. PLACE
• Communication between businesses and
customers that guide them towards making a
purchasing decision.
• Example:
– Advertising
– Publicity
– Sales and Discounts
12. PROMOTION
• How a product or service is delivered to
customers or businesses.
• Examples:
– Inventory
– Distribution Centers
– Transportation
– E-Commerce
13. EXTENDED MARKETING
MIX
• In order to extend the usefulness of marketing
mix, some authors introduced seven P’s.
• Booms and Bitner included three additional 'Ps'
to accommodate trends towards a service or
knowledge based economy:
PEOPLE
PROCESS
PHYSICAL EVIDENCE/ENVIRONMENT
• But the foundation of Marketing Mix still stands
on the basic 4P’s.
15. PEOPLE
• All people who directly or indirectly influence
the perceived value of the product or service,
including knowledge workers, employees,
management and consumers.
16. PROCESS
• Procedures, mechanisms and flow of
activities which lead to an exchange of value.
• Process become all the more crucial to
ensures standards are met with.
• Process mapping ensures that your service is
perceived as being dependable by your
target segment
17. PHYSICAL
ENVIRONMENT
• The direct sensory experience of a product or
service that allows a customer to measure
whether he or she has received value.
Examples might include the way a customer
is treated by a staff member, or the length of
time a customer has to wait, or a cover letter
from an insurance company, or the
environment in which a product or service is
delivered