By Lisa Churchyard

1. Evaluation Question 5
How did you attract/address your
audience?

2. When discussing the genre and themes of my
film, it was obvious that the audience should
be older teenage males and young men. In
order to adhere to this, I chose to use a young
adult male actor. As he is also the only actor
featured throughout the beginning of the
sequence, the audience are able to establish a
connection and relate to him almost
immediately due to there being no other
distractions surrounding him.

3. The costume that the main character
(Jack) wears allows the audience to
understand his type of personality and
also the genre of the film. As Jack wears
an all-in-one brightly coloured suit with
the cookie monster printed all over it, this
shows the comedy aspect to the film and
helps the audience to envision the antics
from the previous night. However I
purposely did not feature any footage
from the night before as it allows the
audience to use their imagination and fill
in the gaps with how they would like to
think the night went. The costume jack
wears is crucial as immediately you can
see he is immature and doesn’t take life
too seriously which is all part of his
attitude towards life.

4. I didn’t choose a female for the main
character because the common ideology of
male teens/young adults is them being
immature, troublesome and just being
generally lazy. So in order to adhere to this, it
made much more sense to use a male as I
didn’t want the audience to be surprised in
anyway as this could then lead to a break it
continuity.

5. I think the class audience for my film is the
lower/middle class as they are the ones who are able
to relate most as they can see similarities between
themselves and the actor. The lower class relates to
those who are unemployed or with low paying wage
jobs and the main character in my films falls into this
category. However as jack does have a back up source
of income from his parents, this would make his social
surroundings middle class. Because of this, middle
class people may also be able to relate well to him, and
they are the ones who fall into the category of people
with a disposable income.

6. Overall, with all of these aspects taken into
consideration, it is pretty clear how I attracted
and addressed the targeted audience and why
my media product would be of interest to them.