1. Have you seen this teenager?
He’s my target audience
Reward (his) getting great enjoyment and satisfaction
from my film
Gender: Male
Age: 17
Other information:
To be revealed…
Evaluation question 4 who would be the audience for your media product?

2. Why him?
This teenage boy makes up my archetypal
target audience member due to his
reliability to ‘Jack’ the main character.
Notice his confident manor and choice of
clothing. His black hooded top suggests to
me that he has the ability to be both
fashionable and dress smartly for his
surroundings. Although Jack is admittedly
something of a throwback to 20th century
Teen comedy, it is this sort of audience
member (of his own age) that I aspire to
connect with him…

3. Suitable interests
• The interests of my target audience member essentially consist of entertainment
types from across multimedia. These entertainment types are critically acclaimed,
have a somewhat narrow but loyal ‘fan base’ (to the degree they can become
something of a zeitgeist via word of mouth). And perhaps most importantly carry a
certain ‘edginess’ to them which reserve them from family style entertainment.
Television serials such as Breaking bad,
films such as the Wolf of Wall Street
would provide the sort of darker sense
humour and gripping tension to make
my film appeal
Whereas more light
hearted appealing
entertainment could be
sourced from the
inbetweeners and Family
Guy

4. Also
• As well as this he is relatable to Jack thanks to his active nature. I mentioned the
practical nature of the hoodie, well this is because he enjoys being outside. The
short explanation for this is that he sees the world as his oyster and will go out and
take what he wants from it. This is relatable to Jack, who, in a hung-over state opts
to get up and seize the day rather than sleep it off!
• Some of his favoured activities outside four walls may be riding a BMX bike,
attending music festivals or simply conversing with friends. This is perhaps his
most important attribute as it shows he is very ‘down to earth’ and able to connect
with Jack as a friend and be inspired by the film’s anarchic nature
•

5. In summary
In summary this is my ideological audience member as he is able to connect
with Jack thanks to his confident personality and open mindedness. We can
see from his hooded top that his appearance matters to him but not in an
egotistical way. He enjoys a defined overall package of media entertainment
which can be grippingly tense or light hearted but always edgy and original. He,
like Jack enjoys the wide world outside of four walls and seeks to establish his
strong personality within everything he does. He is out to enjoy himself, taking
things in his stride and being an easily likeable and relatable person. His only
major contrast to Jack is the comedic commentary he provides as he observes
situations as well as a less defined visual eccentricity. He is a suitable audience
member for ‘the night before’ as I could genuinely picture Jack and he as
friends.

6. Evaluation question 5
• How did you address/attract your audience.

7. Why I made the night before…
• I made the night before specifically for it’s comedy loving teenage audience. My
generation truly enjoy comedy as a media genre with shows such as Family guy
and the inbetweeners. As well as films such as Anchorman and project x all very
popular with my age group. The most remarkable thing about this to me is that the
only real correlation between these shows and films (as well as many others) was
their edgy and crass content. A willingness to push the boundaries of what I feel is
an all too censored society.

8. Teenage specific elements I included
within the film
• To appeal directly to my audience within the film I aimed to impose upon them as
many relatable situations through the medium of Jack as possible
• For example the introduction of alcohol within the plot from the outset would
further the interest of many teenagers (while ensuring not to glorify it’s affects)
• Another example could be the establishment of divorce and single parenting
within the plotline an issue which is an important issue to a modern teenage
audience and would not be as prominent within the classic teen comedies of
yesteryear.
The use of the modern term ‘YOLO’ is also a tailor
made feature for a modern teenage audience.

9. Jack
• Jack is fundamentally important to his audience because he is one of them. A
normal Teenager, dressed in party clothes upon his immediate introduction. This is
why the donning of the dressing gown over these clothes is such an important
symbolic moment within the opening. It grants an ordinary teenage character a
bold and eccentric image and gives his character profile a whole lot more gravitas.
• By breaking the fourth wall however, is where Jack truly ropes the audience in. It is
considerably harder to waver attention from a film when being directly addressed
and it makes the film interactive, for the most attentive viewers the method can be
highly thought provoking as they can compute the dialogue they are addressed
with and strike comparisons with their own experiences. It is essentially an
artificial conversation from screen to audience.
•
The use of a dressing gown and
addressing the audience on issues
referring to defying adults are striking
similarities between my Film opening
and Ferris Bueller’s day off

10. Finally the comedy itself
• Whether it’s the drunken stumble Jack takes out of bed or the discovery of a
drunken party goer in his shower. The reference to his father’s love affair or his
choice of a headache tablet for breakfast, the criteria of my film’s affect on it’s
audience was to be humorous in a relatable way. And being relatable does not
necessarily mean being something the audience have themselves experienced.
This is the real skill of a relatable narrative writer, to create imaginative situations
with amusing consequences and all with the realms of overall possibility for the
audience themselves. Truly relatable teen comedy films are a metaphorical plate
spinning act and whether or not my film opening achieves it is not for me to say.
However I did all I could within it’s production to make it suitable for it’s teenage
target audience.