An analysis of how my film poster and review are made in relation to the demands and expectations of my target audience.

1.  
Reaching my Target Audience

2. Young adults (my audience)
spend time often daily watching
films. My film will therefore
easily be a point of interest and
would be likely to be watched if
advertised. 40% also said that
they enjoy reading. This would
mean that the language in my
review should apply to this
audience as there is a likelihood
of them being interested in
magazines; which my review
would be featured in.
Enjoys emotion-stimulating films
that can be watched as an aid
of comfort. The quote in my
poster hints that my film
Wants films to have a sense of
history and exploration. My review
could therefore encourage the
theme of understanding those that
are abnormal to everyday people.
Appreciates a sense of connection
to characters. Emotional intimacy in
the poster and understanding of the
importance of emotion in the review
can suggest this is involved in my
film.

3. Images involve both
male and female
characters,
suggesting that it is
appealing for both
genders as they
have something to
relate to.
Social media link:
young people are
more likely to
become actively
involved in a media
product when there
is the option to
interact digitally due
to their typical
common interest of
social media.
Actors names can build
an interest in the film
due to the fact that they
are of similar ages to
the target audience of
young adults.
Connecting with actors
in terms of social media
following etc. can
provide a greater level
of excitement for the
film.
Age rating clearly
demonstrates who the
film is aimed for. It
suggests mature or
sensitive content
however allows
entertainment for young
teenagers as well as
this.
The quote allows an insight for
audience to become excited about
the film’s content. It does not give
too much away however is enough
to build a talking point.

4. 1. Blumler and Katz’ Uses and Gratifications Theory: be
informed on who directs, acts and edits the film, as well as
being interested by the actors involved as demonstrated
visibly at the top of the poster.
2. Marxist Theory: presentation of the obsessive character as
with a blank/negative facial expression shows that audiences
are ruled by the dominant ideology that those who are
struggling mentally are deemed interesting as well as
controversial.
3. Pluralist Theory: society can reject or accept ideologies in a
liberal way by the emotion being shown in the poster through
facial expressions with both characters being visible,
showing both sides of the character’s stories. The top quote
shows that audiences are being supplied what they want; by
the good reception and reviews.

6. The images show that my
actors and characters are
young, linking to the age
of my target audience.
Having the images cover
most of the page will
attract this audience,
similarly attracting both
genders as images of
both male and female
characters are used.
The colour scheme is
soft and mature. It is not
too childish or too dark
so young adults will feel
as though it is
appropriate for their
ages. It also creates a
sense of relaxation for
enjoyment
Film details instantly show the
age rating and studio production
team. This can allow fans to
quickly become intrigued and
audiences to
understand who the
key market is, and
that they will enjoy
the film., e.g. due to
levels of
maturity/sensitivity.
The review content
involves messages that
relates to what my
audiences look for in
regards to my interview
videos. It also uses
colloquial and inclusive
language in order to
allow my audiences to
feel involved.
Due to my target audiences having busy
lives, I have created ease in reading by
having a small text box portraying key
information about where to watch the
film. This will avoid the feeling of weight
when reading.
and escapism in reading, something that is important in
targeting the audience according to Blumler and Katz’
Uses and Gratifications theory.

7. 1. Blumler and Katz’ Uses and Gratifications Theory:
identify with characters as a result of the issue of coping with
relationships and emotion (clearly showed by facial
expression in images and involvement of both male and
female characters), and as a talking point due to the unique
narrative structure and the aspect of being misled by an
unreliable character, discussed in the main body.
2. Maslow’s Hierarchy of Needs: self-actualisation of coping
with our own relationships and being comforted in deciding to
watch the film.
3. Stuart Hall: dominant ideology of obsessive love, preferred
reading of empathy for the male character, oppositional
readings of whether their relationship was ever real in the
first place, or whether he is stable and being overcome by
paranoia. This further builds a talking point for the film and
the desire to watch it to make our own decisions.