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1. Research
Kyran

2. Existing Product
Front cover Double Page Spread
Audience Profile

3. Existing Product
The front cover image is a medium close-up of Josh Homme
sitting down and drinking some scotch, what is presumably, a
bar, judging by the alcohol and seating arrangements. A
medium shot was chosen so that all of Josh can fit in the frame,
at least from the waist up, it also helps contextualise the
location and action; as you can pick up on Josh’s emotion and
gestures – notably his trademark relaxed disposition and
cheeky nature, shown through his almost fully covered raised
eyebrow.
The colour scheme strays away from the traditional ‘Kerrang’ red and white masthead,
instead using a one off green masthead. I think this was done for a St Patrick’s day
special, due to green being often associated with St Patrick’s day, as well as the alcohol
being almost synonymous with the holiday. Apart from this issue and some other
issues where the masthead is solid white, ‘Kerrang’ always uses a red on white
masthead. This is done so that the text stands out and grabs the consumer’s attention,
the often worn and scratchy masthead also adds an identity to the magazine, as it’s
different to other similar magazine masthead’s.

4. Existing Product
In this particular issue, Josh Homme is made to be the
main focus of the cover, this has been done several
different ways – the most notable being that he takes
up a good 70% of the space, with his whole torso and
head basically starting at the bottom and ending at the
top. He is also positioned in the foreground of the
masthead, not only creating depth but the opportunity
for Homme to appear more important than the
masthead. This is done on pretty much every cover of
each issue, the likely desired effect being that ‘Kerrang’
are acting literally as a platform for these artists to
show to consumer’s, as the magazine’s content is a
literal display, through words and articles, reviews, of
these bands and artists. The green colouration on my
example magazine gives a feeling of fun and joviality,
again relating to St Patrick’s day – but is also an emotion
commonly used to signify that something is good. This
is good for product marketing as it sends a positive
message to the consumer that the product is of high
quality, as opposed to a lower quality.

5. Existing Product
Front cover Double Page Spread
Audience Profile

6. Existing Product
The magazine is a wrestling magazine intended for children; the cover uses lots of
bright colours, bold texts and lots of images. The magazine uses bright attention
catching colours to attract its target audience of young children, the main colours
chosen being red, yellow and blue. These are common colours for children’s
products, likely due to how they’re ‘basic’ primary colours – as you can see, the
toy gun in the image use these three colours prominently. Bright images also tend
to connote positive emotions, as opposed to dark colours which commonly are
used to show more negative ones.
The font choices made with the ‘W Kids’
masthead is supposed to relate to the target
audience, done through the change in font.
The ‘W’ in the masthead is the traditional
‘WWE’ logo, which is sharp, jagged and
beveled – done so that the logo connotes an
extreme and dangerous feeling. This was done
due to WWE’s image as a pseudo realistic
program where giant muscular men pretend to
fight.

7. Existing Product
My last sentence in mind, this in itself already gives off the small threat of danger
as the act of wrestling, real or not, is quite dangerous if done wrong.
The images used include images of WWE superstars, most notably John Cena,
who takes up about 10% of the cover, more than the other wrestler’s shown. This
is done because John Cena is, or was depending on the date, the most popular
and decorated Superstar amongst them, not to mention he is also a somewhat
popular actor with him appearing in such blockbuster’s as ‘Bumblebee’, which
has a current box office take-home of $300 million. The use of popular WWE
superstar’s like ‘The Undertaker’ and ‘Triple H’ are so that consumer’s, children or
the child’s parents, attention is grabbed by the wrestler’s recognition, aided by
the colour scheme.

8. Existing Product
Front cover Double Page Spread
Audience Profile

9. Existing Product
The magazine is in essence a reality magazine intended
for an audience of adults, aged 30+, the magazine uses
limited colour – often settling for a dark, almost black and
white filter. The one bright, central colour used in the
magazine is red, a colour very commonly used by
magazines for their masthead, due to its eye-catching
ability; ‘Life’ magazine is no exception. The masthead, I
would say, is quite simple and blocky, with every letter
containing at least one right-angle. The cover is mainly
taken up by an image of classic Hollywood actress
‘Marilyn Monroe’, the reason for this being that ‘Life’ was
the first all-photographic American news magazine, so the
focus of each issue was the images displayed within.
The cover has a limited use of text, but the font choices present a sense of duality, aided by
the background, as one side is darker than the other. This effect is achieved by having
lighter text on the darker side and such.

10. Research Analysis
• What common features do the researched products
have?
– The use of red for their masthead, a very eye-catching, bold colour.
Used to draw the eye of the consumer.
– A medium to close-up camera angle of a significant person(s).
• What aspects of the research will you include within
your on work?
• The camera angles because I feel it’s the best way to visually present the
significant people on the cover.
• Use of colour, red is a very good colour to use because it is very bold and
eye-catching. Making it perfect for marketing.

11. Bibliography

12. Bibliography
1. Kerrang (2018) Target Audience Interviews (conducted on DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
3. Wasted Talent Ltd. (Year of Release) Kerrang

13. Bibliography
1. Wasted Talent Ltd. Kerrang
2. Egmont. W Kids
3. Clair Maxwell. Life