2. Batman-The Dark Knight Rises
Here the use of predominantly dark colours
creates an element of suspicion, mystery,
unpredictability and danger in the viewers
mind. This is particularly effective within
this cover as the focus is Batman, a
character notoriously known for his
unpredictability and mysterious nature. The
use of the bright gold belt contrasts nicely
with the dark colours of the background
and the traditional yellow and black logo
reinforces the brand colours. As a viewer,
this makes me want to watch the film and
therefore, in my opinion, is very effective.
3. Coke advertisement
Here the use of colour is very effective in
creating meaning. The colours of the
rainbow have bee used which have happy
and pleasant connotations. This suggests to
the viewer that they will feel emotions
similar to this when they drink Coke,
supporting the product. Also the traditional
red and white Coke brand colours have
been used in the bottle which supports the
brand further and has an immediate visual
impact on the viewer.
