1. KIEL LAING
2131 LAWRENCE STREET. DENVER, CO 80205 • kiellaing27@gmail.com • Phone: 630 915 7951
MARKETING, COMMUNICATIONS, BRAND ACTIVATION
Passionate, innovative & dedicated young marketer who has a strong desire to turbo charge his career within the world of
marketing and communications. Proven ability to work diligently both independently or within a team structure. Key work
experience dealing directly with the general public with great learning’s gained regarding consumer behavior. Apprentice
strategic thinker with a massive desire to learn more.
Manager, Head Bartender, Head Server
McAdoo’s Seafood Company, New Braunfels, TX Sep/2013- May/2016
A little New Orleans deep in the heart of Texas.
Responsible for supervising bar operations and adding cost improvements to assure restaurant success as top seafood
company in town resulting in estimated revenue of $100K per week
Duties & Tasks Performed:
• Supervises over 30 employees, assigning daily duties and providing information to employees so that they can be
prepared to provide supreme service.
• Responsible for running daily reports of sales, labor and payments to ensure daily cash flow is accurate in a $5
Million business.
• Working with local breweries and wineries to distribute their new products to the local community.
• Developing a functional bar menu including cocktails, wine and specialty beers.
• Estimated customer satisfaction growth of 30% in past three years
• Responsible for ensuring customer satisfaction by interaction and supervision.
Server
Sushi Deli 2, San Diego, CA, USA Jan/2013- June/2013
Home of the California Roll.
Responsible for all aspects of front of house including host, cashier as well as serving where required.
Duties & Tasks Performed:
• Responsible for openings and closings.
• Accurate and consistent reconciliation of the cash float.
• Assigned to manage multiple large parties effectively so as to ensure timely and consistent service.
• Responsible for developing excellent relationships with the patrons of the restaurant to drive return visits.
Community Marketing Agent
Wyndham Worldwide Aug/2012- Feb/2013
Count on me service.
Educating tourists to the city of San Diego of the benefits of Vacation Ownership.
Duties & Tasks Performed:
PROFESSIONAL EXPERIENCE
2. • Provision of polite service including the dispensation of local tourist information.
• Identification of most qualified customers to take part in further Vacation Ownership seminars.
• Listen to prospective consumers with a view to qualifying them for attendance on the tours provided.
Head Server
Shiloh’s Bar & Bistro Aug/2010- June/2012
You shouldn’t have to leave town to have great food.
Manage the team of servers at Shiloh’s.
Duties & Tasks Performed:
• Manager on duty to act as conduit for patron interactions (both positive & negative).
• Ensure that the server teams were always informed regarding the menu as well as understanding the benefits of
upselling patrons to more premium wines & cocktails.
• A member of the team that helped to develop the menu & then match & recommend food & wine pairings.
Marketing Intern
Creata Promotions May/2008- July/2008 & May/2007- July 2007
Serious about fun.
Implementation of marketing initiatives.
Duties & Tasks Performed:
• Carry out repairs on live WebPages including McDonald’s Kung Fu Panda HappyMeal.com page.
• Creation of Excel spreadsheets & subsequent population of them for reporting purposes.
• Tracking information on the number of hits and other statistics on new WebPages.
• Provision of internet marketing research for senior managers to assist them to understand trends & benchmarking
of best practice.
• Deliveries, inventory management & presentation & workshop set-ups.
WESTERN ILLINOIS UNIVERSITY, Macomb, Illinois
Major: Communications, Minor: Marketing, Graduated: May 2011, Dean’s List: Fall 2010, Spring 2011
HINSDALE CENTRAL HIGH SCHOOL, Hinsdale, Illinois
Graduated: May 2006
Other Qualifications
Certificate 3 in Fitness • St Johns Ambulance First Aid Certificate •
Level 1 Canoe/Kayak Coach • AIS Public Speaking Certificate
Technical Proficiency
Windows and Mac OS • Microsoft Word, Excel, PowerPoint, Outlook, Access • Facebook, Instagram, Twitter and other
social media platforms
Other Achievements
Western Illinois University Water Polo Player (2006- 2008) • Founding Member of the Western Illinois Tau Kappa Epsilon
Fraternity (2006- 2011)
References by request
Education & Credentials