Research

1. Lana Del Rey – “Born to
Die” magazine advert.

2. Lana Del Rey
Layout:
The layout of this magazine advert conforms the conventional
features through multiple ways.
For example:
• The artists name is presented in large, bold, eye catching
typography at the top of the advert.
• This is followed by the image of the artist of which is placed
centre of the magazine – this is conventional as it’s promoting
the artist.
• It’s also conventional to place the image slightly on top of
the artist’s name if it overlays, this also makes anyone who
doesn’t know who the artist is familiar with her appearance as
you associate the artist’s name to the image on this advert.
• This advert also promotes the album title along with the three
album hits.
• There is also an official website located at the bottom of the
page, this is conventional of a magazine as it promotes
herself and gives you the opportunity to look at her site.
• Along the bottom in line with the website link, there is also
a link to amazon.com which would be a direct link to her
album. You also see the record label logo along this same line
• One feature that isn’t presented on this magazine advert is the
critical acclaims, usually magazines include some form of
review or star ratings which tend to come from newspapers or
other magazines.

3. Lana Del Rey
Content:
• The content of this magazine advert conforms
the typical content for a magazine.
For example:
• It uses imagery which represents the artist and
music genre, this makes it easily recognisable
for the audience.
• Text which informs the audience of what the
article is about and what it’s promoting, in
this case Lana Del Rey’s album Born to Die.
This magazine uses the artist’s name, album
title, release date, album hits, and a website.
• Logos from companies which may have
participated and helped with this magazine or
album in general.

4. Lana Del Rey
Style/Design/Use of colour:
• The style of the advert overall has a
grainy vintage like effect which people
would recognise as indie. This effect can
be conventional within the indie pop genre
therefore making it recognisable and
appealing for the audience.
• This image gives off a summer vibe due to
the image being shot outside along side the
use of blue and white colours commonly used
to link to a summery day.
• The colour of the typography works well as
"Lana Del Rey" is in white which is the
same colour as her shirt, and the title of
the song "Born To Die" is in blue which is
of a similar shade of blue to the sky. This
makes the whole magazine advert look tidy
and neat and visually appealing to look at.
• The design of the advert in general is
quite simplistic and you only really focus
on her and the important information
listed. This makes it easier for the
audience to take the information in and for
it to catch the target audiences attention.

5. Lana Del Rey
Audience Appeal:
• The design of the advert is very simplistic
and isn't over loaded with unnecessary
information. This is appealing to anyone but
especially the target audience as it's
straight the the point and only informs what
is necessary for this advert.
• Another reason as to why this is appealing to
the target audience is the fact that the
artist is covers the majority of the page,
this appeals to them as they quickly identify
the artist to the advert. By the use of
presenting the artist in the middle of the
page, creates powerful interpretations and
confidence which you get from the eye contact
and the camera angle. This could mean that
some of the target audience would look up to
her and be aspired.
• Also, this advert shows a feel of voyeurism
due to her being presented as attractive.
This is shown through her flawless features
e.g. her skin, hair, makeup which also links
to voyeurism and conventionally the younger
audience idolizing her.

6. Lana Del Rey
Imagery:
• The location of this shoot was outside
on a sunny day - you can't tell the
exact location or what's around her
other than the fact there's trees and
what looks to be a roof top.
• Her costume and makeup is very minimal
consisting of a white shirt and natural
looking makeup. This is more
conventional to the indie side of her
indie pop genre as she doesn't have a
dramatic outfit or makeup which you
conventionally see within the pop genre
for females.
• The shot doesn't really show much of the
background as Lana Del Ray is positioned
in the middle of the shot. This image
makes her look extremely powerful and
confident due to it being angled
slightly low and she's looking down,
making eye contact with the camera.

7. Lana Del Rey
Typography:
• The typography on this advert is very consistent and
uses only 2 different styles. These are recognisable
as the artist's name and title of the album being the
same block/capitalised font with and alternating font
colour e.g. "Lana Del Ray" is white which is the same
colour as her shirt, "Born To Die"
• Lana Del Ray has also used this typography font on
other adverts and digipaks, making this a signature
font for her therefore the customers can easily
identify it as Lana Del Rey.
Genre Conventions:
• A genre convention used is the fact the whole image
has a grainy effect/ vintage style to it, this links
to the style of her hair, and the simplicity of her
costume and makeup. Another convention is indie pop is
low budget so there isn't much of a location used
portraying the fact it's a low budget shoot.

8. Lana Del Rey
Synergy:
• There is a strong recognisable
identity whilst looking at Lana Del
Rey's other promotional materials.
There's another magazine advert
which looks very similar to "Born
to Die" due to it being the same
font used and Lana being presented
in the middle of the page. This
example, and a couple of other
materials used, also follow the
same simple theme as "Born to Die"
does. By Lana Del Rey making your
promotional materials similar each
time, creates an easy recognisable
image.