This document summarizes and compares the layout, design, and style of two magazine double page spreads - one featuring Lana Del Rey from Q Magazine and the other featuring Lily Allen from NME Magazine. Both spreads use a single striking image of the artist occupying most of one page. Key differences are noted in the color schemes, fonts, and placement of images and text between the pages. The guttenberg design principles are also analyzed to understand how the eye moves across each layout.

1. Main Image – this image of Lana Del Rey shows sophistication which takes up the whole page.
This extreme close-up shot seems to portray lotof emotions. It shows darkness and ambiguity.It’s
as if she’s in deep pain,this can be seen with her hands with sharp nails in her neck as if she’s
about to exhale. Her eyes being closed means that there is no direct mode of address givingthe
audiencea mysterious identity. The red lightingthat can be seen on her hair likely shows signs of
danger and pain and this image gives the audience a deeper level of curiosity aboutthe artist
herself. Also,there’s a lightglareon the image that makes the photo look fashionableand also
makes Lana Del Rey mysterious, in this way, the audiencewill wantto know more of what the
articleis about.Furthermore, this is the only image that was placed in this articlesimply to give
audiencean idea that this articleis focused mainly on Lana Del Rey who took up the one whole
page of the doublespread.
House Style – the style of this doublespread is very modern and somewhat simple.The colour
choiceof the layoutis somehow related to the words used in the kicker (demonic, mourning).
Very dark,justblack and white and the iconic logo of the magazine which has red and white. The
other page of the double spread has a largeletter ‘S’ written in bold and black behind the article
also shows sophistication and modernity of the magazine. This also shows thatletter S is not
mainly connected to the image but shows that itis the firstletter used in the kicker (She looks
demonic…). A common font used in magazines,which is serif is used in this doublespread to
match with the layoutand also for the targeted audience. The page number and also the logo of
the Q magazine was kept intactin this double spread,also the issuingmonth of this magazine was
also indicated to remind audiencewhat particular issues they are reading.Also, added in the white
spaceare Q’s other platforms in which they can be reached through by the audiences.The useof
web 2.0’s platforms such as FB,Twitter, their own websites and they also indicated where
audiencecan subscribeto their magazine. The housestyle, to sum itall up,looks simpleand plain
but still look professional and is still informativeabouttheir magazine.
Guttenberg Design – the guttenberg design of this doublespread is very basic.When we look
through the primary optical area,all wecan notice is the image of Lana Del Rey, as we go through
the readinggravity,all we can see is the kicker and when we look through the termi nal area,we
can see page number, the logo of the Q magazine and the issuingmonth. As we go to the strong
fallowarea,we can see the name of the artistand capitalised ‘Lana Del Rey’. Again, to let the
audienceknow that the image and the articleis aboutLana Del Rey. Lastly,as we go through the
weak fallowarea,all wecan see is the same as in the terminal area,the page number, the issuing
month, and the logo of the Q magazine.
Headline – there were no languagedevices used in the headline, justa proper noun
‘Lana Del Rey’ to let audienceknow that it concentrates juston her. No special
features but is very useful in defining that the articleand the image is aboutLana Del
Rey. This may or may not be the main title of this article,but itis the only one
separated from all of them. Just her name which is very odd when itcomes to double
page spreads.
Designbalance – majorityof double spreads laytheir pictures andtexts out equallyinboth
pages. But thismagazine is different from the common, the first page was usedto show the
picture ofthe artist and the secondpage was about the articles, showing informal balance in
double page spreads because bothof the pageshave different features andis not equally
sharedinboth pages, the onlything equallyplacedwas the page number, the Q logoandthe
issuingmonth.

2. Main Image – this is a medium shot of Lily Allen from NME magazine. She is standingin a very striking
position and the direct mode of address shows an intense expression for the audience with a bit of her
smileshown. She looks very casual on her top which also foll ows thecolour scheme of this double
page spread. Her messy hair and dark make up also follows thecolour scheme of NME and also to
make the layoutof the double spread consistently,also her position shows tough nature and femininity
insideher. The image takes up the whole right page of the double spread and slightly takes up the
center left of the page. Just likeLana Del Rey from Q magazine, itis also theonly image on this double
spread makingher the center of attention in this articleand for the audienceto know that this is about
her which may persuadeher fans to buy this magazine. Her casualty in this spread will makethe
audiencerelate to an ordinary person rather than a celebrity which makes it different story with Lana
Del Rey’s double spread.
House Style – the house styleof this double spread is similarto Q magazinebecause they use the colour
scheme of red, black and white. This colour scheme fits into the conventional styleof an indie/rock
genre. The background was plain and white and so it’s different from Lana Del Rey’s background which
is dark.This is made to draw the attention to Lily Allen’s image. We can see that there are 3 different
fonts used to make the article.From the headline,to the subheadingand the article.The headlinetakes
up almosthalf of the spaceon the left page of the doublespread which makes modernity, creativity and
emphasis on the thought of the headlineitself.The overall impression for this doublespread is artistic
and appealing,effective use of designs areused to highlightthe important bits in this doublespread to
make the audiencebe entertained whilereadingthe article.
Headline - there were no languagedevices used in the headline,justa proper noun
‘Lana Del Rey’ to let audienceknow that it concentrates juston her. No special
features but is very useful in defining that the articleand the image is aboutLana
Del Rey. This may or may not be the main title of this article,but itis the only one
separated from all of them. Just her name which is very odd when itcomes to
double page spreads. Guttenberg Design – as we look through the primary optical area in this doublespread,our attention will
be drawn on the headlineitself,as we can a startingquote. As we go through the readinggravity,it’s
either we will bedrawn to the subheadingor justthe casual top worn by Lily Allen, as we go to the
terminal area,justlikein Q magazine, we can see the page number, the iconic logo of NME and the
issuingmonth of the magazine. Going straightto the strong fallowarea,we can see Lily Allen’s hair style
and make up, which makes the audiencestare at her for some time. And lastly,as go through the weak
fallowarea,we can see a bitof the text about the articlealso thepage number, logo of NME and the
issuingmonth.