Intoduction to Microsoft

1. PRESENTATION ON
TOPIC :-
MICROSOFT : THE NEXT CHAPTER
Subject Name : Business Ethics
(MGN253)
Subject Instructor : Dr. M. Rahul

2. ABOUT FOUNDER :-
BILL GATES :- PAUL ALLEN :-

3. ABOUT FOUNDER CONTD.
 Born in October 28,
1955.
 Residence at Medina,
Washington, US.
 Parent’s : William H.
Gates and Mary
Maxwell Gates.
 Religion : Roman
Catholicism.
 Born in January 21,
1953.
 Residence at Mercer
Island, Washington,
U.S.
 Parents : Kenneth Sam
Allen and Edna Faye
Allen.
Bill Gates :- PAUL ALLEN :-

4. INTRODUCTION TO MICROSOFT :
 It is a software based company in Redmond,
Washington, U.S.
 It’s best software is ‘WINDOWS’ – a kind of
operating system.
 Company’s revenue is US $86.83 Billion (2014),
and no. of emplyees working is 128,076 (2014).
 With the aquition of Nokia – the company entres in
smart phone hardware market.
 Compeitors are : Apple Inc., Google Inc., Samsung
Electronics Co., Ltd., International Business
Machines Corporation.

5. INTRODUCTION TO CASE :-
 Microsoft is top software company .
 Microsoft has a monopoly in market where it enjoys
a large and stable market share.
 The European Union brings commission hit with
$781 million fine.
 The company begun to make changes to its current
business model by innovative new thing and
pursuing Yahoo, as its search engine.

6. INTRODUCTION TO CASE CONTD. :-
 The U.S. DOJ settled it antitrust case in November
2001.
 Settlement dedicated that customers must have
choice about what windows components are
mandatory in any installation of operatinf system
and Microsoft must disclose certain information to
allow third party developers

7. CHALLENGES :
 Monopoly of Microsoft was intervened when U.S.
DOJ settled its antitrust case.
 To share its business secrecy with its market
competition.

8. SOLUTIONS :
 Launching Internet Explorer 7 search box.
 Launching Windows Vista.

9. SWOT ANALYSIS :-
1. Strong Market
reputation.
2. Easy to use software.
3. Strong distribution
channel.
4. Strong financial
position.
5. Brand loyalty.
1. Poor or lack of
investments.
2. Depends on hardware
manufacturers.
3. Slow to innovate.
STRENGTH :- WEAKNESS :-

10. SWOT ANALYSIS CONTD. :-
1. Cloud based
services.
2. Mobile advertising.
3. Entering in mobile
device industry.
4. Acquisition growth.
1. Changing consumer
needs and habits.
2. Competitors in
software production.
3. Open source
projects.
OPPORTUNITY :- THREATS :-

11. QUESTIONS & ANSWERS
1. Why was Microsoft being pursued by the U.S.
Department of justice and then fined bt EU ?
2. What ethic is Microsoft practicing- in the U.S. and
now globally ? Do you agree with this ethic.
3. Is google getting more of a ‘free pass’ than
Microsoft in its competitive practices to dominate
the search market ? Explain.
4. Should Microsoft be legally and ethically
constrained as it compete with very aggressive
competitors globally and locallay ? State and
defend your position.

12. CONTD. :
i. Is the EU legally competiting against the U.S.
when it takes on Microsoft, or it is just competiting
against Microsoft ? Exlain your position.
ii. Which stakeholder really stand to win and lose in
Microsoft’s quest to be number one in the
technology market it seeks to dominate ? Explain
and offer evidence.

13. .
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