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  1. 1. CORP<br />
  2. 2.
  3. 3. Is a public multinational corporation<br />Founded : Albuquerque, New Mexico <br /> On April 4th ,1975<br />Founder: Bill Gates<br /> Paul Allen<br />Head quarters: Redmond,<br /> Washington ,USA<br />INTRODUCTION:<br />
  4. 4. key people: Steve Ballmer(CEO)<br /> Brian Kevin Turner(COO)<br /> Bill Gates(Chairman)<br /> Ray Ozzie(CSA)<br /> Craig Mundie(CRSO)<br />Employees: 89,000<br />
  5. 5. Computer Software <br />Consumer Electronics<br />Digital Distribution<br />Computer Hardware<br />Video Games<br />IT Consulting<br />Online Advertising<br />Retail Stores<br />Automotive Software<br />INDUSTRY<br />
  6. 6. Revenue $62.484 billion (2010)<br />Operating income $24.098 billion (2010)<br />Profit $18.760 billion (2010)<br />Total assets $86.113 billion (2010)<br />Total equity $46.175 billion (2010)<br />ECONOMY…<br />
  7. 7. Global market share of Microsoft Corp. 9.7%<br />
  8. 8. Microsoft work to help people and businesses throughout the world realize their full potential<br />MISSION…<br />
  9. 9. To get a workstation running Microsoft’s software onto every desk and eventually every home!!!!!<br />VISION…<br />
  10. 10. COMPUTER SOFTWARE: <br /> the collection of computer programs and related data that provide the instructions telling a computer what to do.<br /> Computer software accounts for 80% of total revenue for Microsoft Corp.<br />PRODUCT….<br />
  11. 11.
  12. 12. PRODUCTS FROM COMPUTERSOFTWARE(MICROSFT CORP.)….<br />Windows Vista, <br />Home Basic, <br />Home Premium,<br /> Ultimate,<br /> Business, Enterprise<br /> Starter Edition<br /> Windows XP,<br /> Professional, <br />Home,<br /> Media Center,<br />other standard Windows operating systems.<br />Windows 7<br />
  13. 13. Features:<br /><ul><li> Performance Information and Tools
  14. 14. Search
  15. 15. Sleep and Resume
  16. 16. Windows ReadyBoost</li></ul>WINDOWS VISTA<br />
  17. 17. Everyday tasks are simpler.  Live Taskbar Previews.<br /> Find a file, connect to a network, or use Snap to arrange a couple windows side by side.<br /> All with two or three clicks.<br /><ul><li> fast Sleep and Resume
  18. 18. Location Aware Printing
  19. 19.  Internet TV
  20. 20. Play To</li></ul>WINDOWS 7<br />
  21. 21. An earlier version of Windows,<br /> gives you the freedom to do what you want at home and at work<br />simply, reliably, and securely.<br /><ul><li>(After October 22, 2010, you'll no longer be able to buy new PCs with Windows XP installed.)</li></ul>WINDOWS XP<br />
  22. 22. A set of services <br />Brings your online world together.<br /> Finally, the information you need, the people you care about,<br />And powerful protection<br /> All at your fingertips.<br />WINDOWS LIVE <br />
  23. 23. Helps you reach beyond the page<br /> by making your browsing experience<br /> faster, <br /> easier, <br /> and safer<br /> than ever!<br /> <br />INTERNET EXPLORER 8<br />
  24. 24. WINDOWS MULTIPOINT SERVER 2010<br />Provides a cost-effective solution for educational institutions,<br /> enabling more students and teachers to access technology by sharing a single computer.<br /> It is ideal for use in classrooms, labs and libraries.<br />
  25. 25. A free program that<br /> Helps protect your computer <br />Against pop-ups, slow performance, and security threats caused by spyware and other unwanted software.<br />WINDOWS DEFENDER<br />
  26. 26. Microsoft Security Essentials is now available for small business!<br /><ul><li> a free download from Microsoft
  27. 27. simple to install,
  28. 28. easy to use,
  29. 29. and always kept up to date so you can be assured your PC is protected by the latest technology.</li></ul>BUSINESS SOFTWARES<br />
  30. 30. All Microsoft Business Products<br />All Server Products<br />Microsoft Dynamics ERP & CRM<br />Cloud Services<br />Bing Maps<br />Microsoft Amalga<br />Microsoft Forefront<br />Microsoft Office Live<br />Microsoft Online Services<br />Windows Small Business Server<br />OTHER BUSINESS SOFTWARES<br />
  31. 31.
  32. 32. Integrated, comprehensive and cohesive marketing strategy: strategy involves<br /><ul><li> developing marketing objectives
  33. 33. including specific numerical goals and objectives
  34. 34. that allow company management and investors to measure Microsoft's marketing success.</li></ul>MARKETING STRATEGY OF MICROSOFT CORP.<br />
  35. 35. Describing Microsoft's core marketing strategy: This includes <br /><ul><li> identifying specific target markets,
  36. 36. determining competitive positioning
  37. 37. and developing each element of the marketing mix.</li></ul>MARKETING STRATEGY OF MICROSOFT CORP.<br />
  38. 38. Another step involves<br /><ul><li> The implementation of the marketing tactics
  39. 39. In order to achieve the goals established for the company.
  40. 40. (To some extent, Microsoft can be thought of as a victim of its own success in marketing its products.)</li></ul>MARKETING STRATEGY OF MICROSOFT CORP<br />
  41. 41. IBM :Revenue US$: 95.757 billion (2009)<br /> ORACLE :Revenue :$26.82 billion (2010)<br />TOP COMPETITORS TOMICROSOFT CORP.<br />
  42. 42. Headquarters: Armonk, New York, U.S.<br />Revenue US$: 95.757 billion (2009)<br />Operating income :US$ 17.012 billion (2009)<br />Net income: US$ 13.425 billion (2009)<br />Total assets: US$ 109.023 billion (2009)<br />Total equity :US$ 22.637 billion (2009)<br />IBM<br />
  43. 43.
  44. 44.
  45. 45. IBM Business Analytics software:<br /> Cognos software<br /> SPSS software (US)<br /> ILOG Optimization Software<br />Information Management Software:<br />IBM Infosphere Software<br />Software Products from IBM<br />
  46. 46. Lotus software<br />Rational software<br />Tivoli software<br />WebSphere software<br />Software Products from IBMCONTD….<br />
  47. 47. Clear insights. Complete capabilities. <br /> Delivers:<br /><ul><li>complete,
  48. 48. consistent
  49. 49. and accurate information </li></ul> that decision-makers trust to improve business performance.<br />IBM Business Analytics software <br />
  50. 50. A comprehensive portfolio of<br /> Business intelligence,<br /> Advanced analytics (US)<br /> Financial performance and strategy management (US) <br />and Analytic applications<br />  Gives you clear, immediate and actionable insights into current performance and the ability to predict future outcomes.<br />IBM Business Analytics software<br />
  51. 51. Cognos software<br />Delivers<br />reporting,<br /> planning<br />and the full range of capabilities <br />for business intelligence and performance management.<br />IBM Business Analytics software<br />
  52. 52. Cognos software<br />Products: <br />Cognos 8 Business Intelligence<br />Cognos 8 Go!<br />Cognos Now!<br />Cognos 8 Business Viewpoint<br />Cognos TM1<br />Cognos 8 Planning<br />Cognos 8 Controller<br />Cognos 8 Workforce Performance<br />IBM Business Analytics software<br />
  53. 53. 2. SPSS software (US)<br /><ul><li>Faster performance and more analytical power
  54. 54. Predictive analytics helps your organization anticipate change so that you can plan and carry out strategies that improve outcomes. </li></ul>IBM Business Analytics software<br />
  55. 55. SPSS software (US)<br /> Products:<br /><ul><li> IBM SPSS Statistics 
  56. 56.  IBM SPSS Modeler
  57. 57. IBM SPSS Data Collection
  58. 58. IBM SPSS Deployment </li></ul>IBM Business Analytics software<br />
  59. 59. 3.ILOG Optimization Software<br /> Deliver:<br />prescriptive analytics,<br /> helping companies across all industries determine how to make the best use of limited resources.<br />IBM Business Analytics software<br />
  60. 60. ILOG Optimization Software<br />Products:<br /><ul><li>Featured Optimisation products: IBM ILOG ODM Enterprise, IBM ILOG CPLEX Optimisation Studio (The IBM ILOG CPLEX Optimiser , CPLEX CP Optimiser)
  61. 61. Featured Supply Chain products: IBM ILOG LogicNet Plus XE, IBM ILOG Plant Power Ops,</li></ul> IBM ILOG Inventory and Product Flow Analyst,IBM ILOG Transportation Analyst<br />IBM Business Analytics software<br />
  62. 62. Delivers :<br />solutions rapidly<br />to solve complex problems <br /> and help organizations make better decisions faster in today's rapidly changing business environment. <br />Enterprise Content Management <br />
  63. 63. Agile ECM<br /> “better decisions faster” <br />integrates business process management<br /> to improve business agility and effectiveness, <br />serving up content in context of daily, critical decisions - just at the moment it matters most.<br />Enterprise Content Management Software<br />
  64. 64.  manage your data and content,<br /> pull together trusted information that cuts across diverse silos,<br /> and also gain valuable insights to optimise your business. <br />Information Management Software:<br />
  65. 65. IBM Infosphere Software<br />Express Middleware<br />Data Management<br /> Information Integration and Master Data Management<br />Information Management Software<br />
  66. 66. Lotus softwareProducts:<br /> Lotus Connections<br />Lotus Domino<br />Lotus Domino Web Access<br />Lotus Expeditor<br />Lotus Forms<br />Lotus Notes Traveler<br /> Lotus Notes Traveler <br /> Lotus Quickr<br /> Lotus Sametime<br />Lotus Symphony<br />Lotus Foundations<br />IBM Lotus Web Content Management<br />
  67. 67. Systems Software:<br />  Develop and deliver software intensive<br /> Systems<br /> with market leading IBM Rational Solutions.<br />Rational software<br />
  68. 68. Tivoli software<br /><ul><li>Products:
  69. 69. Tivoli Configuration and Change</li></ul> Management Database, Netcool/OMNIbus<br /><ul><li>IBM Tivoli Network Manager (ITNM),
  70. 70.  Tivoli NetView, 
  71. 71. Tivoli Storage Manager (formerly IBM's Adstar Distributed Storage Manager), </li></ul> <br /><ul><li> </li></li></ul><li>Tivoli Identity Manager (formerly Access360)<br /> Tivoli Workload Scheduler (TWS) (formerly Unison Maestro)<br /> Tivoli Access Manager<br /> A recent new product is Tivoli Service Automation Manager<br />Tivoli software<br />
  72. 72. IBM WebSphere Application Server (WAS). <br /> To set up, operate and integrate electronic business applications across multiple computing platforms<br /> using Java-based Web technologies. <br />It includes both the run-time components and the tools to develop applications that will run on WAS.<br />WebSphere software<br />
  73. 73. 1. Application Servers:<br />Distributed Application & Web Servers:<br /> Application integration, data access and integration, business processing and distributed transaction monitoring:<br />IBM WebSphere Application Server<br />WebSphere software<br />
  74. 74. In Memory DataGrid or distributed cache:<br /> Partitioned, replicated and elastic storage of data in a grid of machines.<br /> Can also be used for distributed caching integration<br />IBM WebSphere eXtreme Scale <br />WebSphere software<br />
  75. 75. Other Application Servers<br /> Other platforms on which to run inter-operable applications:<br />WebSphere sMash (Project Zero)<br />WebSphere software<br />
  76. 76. WebSphere software<br />2. Business Integration<br /> Application Integration and Connectivity<br />  middleware:<br />  reduces the complexity of connecting applications to applications<br /> IBM WebSphere DataPower SOA Appliances<br /> IBM WebSphere ESB<br /> IBM WebSphere Message Broker<br /> IBM WebSphere MQ.<br />
  77. 77. Process integration:<br /> Runtime and infrastructure for real- time application integration, event-driven processing and process automation.<br />WebSphere Business Events<br /> IBM WebSphere Integration Developer<br /> IBM WebSphere Process Server<br />WebSphere software<br />
  78. 78. 4. Web commerce<br /> Platform framework for e-commerce, including marketing, sales, customer and order processing functionality in a tailorable, integrated package.<br /> IBM WebSphere Commerce<br />WebSphere software<br />
  79. 79. 5. Networking<br />Host Access<br /> Provides multi-protocol transparency and control and connectivity (protocol stacKs and terminal emulation) to host applications.<br />WebFacing Deployment Tool with HATS Technology<br />WebSphere Host Access Transformation Services<br />WebSphere Host Integration Solution<br />WebSphere Host On-Demand<br />WebSphere software<br />
  80. 80. Others:Portals<br /> provide personalized access to a variety of applications and aggregate disparate content sources and services<br /> WebSphere Portal<br />WebSphere software<br />
  81. 81. BUSINESS STRATEGY OF IBM<br /><ul><li>Strategic mergers and acquisitions
  82. 82. Innovative work with Roxio, the media </li></ul> company, to develop a digital media <br />strategy and then later to evaluate two <br /> potential acquisitions – Napster and <br />Pressplay.<br />
  83. 83. Headquarters :500 Oracle Parkway, Redwood Shores, California, United States<br />Revenue :$26.82 billion (2010)<br />Operating income: $9.05 billion (2010)<br />Net income: $6.14 billion (2010)<br />Total assets: $60.31 billion (2010)<br />Total equity :$31.2 billion (2010)<br />ORACLE <br />
  84. 84. the non-database (non-technology) parts of Oracle Corporation's software portfolio.<br />comprise the<br />  applications software<br />  or business software<br />  of Oracle Corporation.<br />Oracle Applications<br />
  86. 86.  Oracle RDBMS <br /> Oracle Financials, <br /> Oracle HRMS,<br /> Oracle Projects<br /> Oracle CRM, <br /> Oracle PO<br /> Oracle Office, <br /> Oracle Media Server, <br /> Oracle ConText<br />Oracle Apps Family<br />
  87. 87.  Relational database management system <br /> a database management system<br />  <br />based on the relational models <br /><ul><li> ( Most popular commercial and open source databases currently in use are based on the relational database model.)</li></ul>RDBMS<br />
  88. 88. MARKETING MIX (in general)<br />
  89. 89.
  90. 90.
  91. 91. THANK YOU!<br />BY:<br /> SHIWANI SALARIA<br /> MHS1007022<br />