Microsoft is a public multinational technology company founded in 1975 by Bill Gates and Paul Allen. It has over 128,000 employees and is headquartered in Redmond, Washington. Microsoft's vision is to put a computer on every desk and home running its software. The document discusses Microsoft's history, products, competitors, SWOT analysis, and marketing mix of product, price, place, and promotion.

2. Group Members
MUHAMMAD IMAADUDDIN
DIMAS FAJAR SUHENDRO
FITRI YANTI
NUR HIDAYAH
SILPA LIDIA SARARA

5. VISION & MISSION
• VISION
“To get a workstation running Microsoft’s software onto every desk
and eventually every home”
• Mission
“Microsoft work to help people and businesses throughout the
world realize their full potential”

6. Company Profile
• Microsoft Is a public multinational corporation
• Founded : In Albuquerque, New Mexico
On April 4th ,1975
• Founder: Bill Gates
Paul Allen
• Address : Redmond, WA, 98052 United States
(425) 882-8080
www.microsoft.com

8. HISTORY
“ They Dream of having a PC on every desktop”
Paul Allen and Bill Gates, childhood
friends with a passion in computer
programming, were seeking to make
a successful business utilizing their
shared skills. In 1972 they founded
their first company named Traf-O-
Data,They officially established
Microsoft on April 4, 1975, with
Gates as the CEO, the original name
of "Micro-Soft," the combination of
the words microprocessor and
software

9. • Microsoft Rankings : MICROSOFT CORPORATION Rankings
#34 in FORTUNE 500 (June 2014)
Dow Jones Industrials
Dow Jones Global Titans
#3 in FT Global 500 (June 2014)
#34 in FORTUNE 1000 (June 2014)
*Fortune is business magazine
• key people: Bill Gates(Chairman)
Satya Nadella (CEO and Director)
Brian Kevin Turner(COO)
Ray Ozzie(CSA)
Craig Mundie(CRSO)
• Employees: 128,000 (In 2014)

10. Products
Computers
Surface
All-in-ones + desktops
Laptops + Ultrabooks
Accessories
Tablets + convertibles
PC games
Windows
Windows 8
Windows 8 Pro
Windows Phone
Windows Phone for AT&T
Windows Phone for Verizon
Windows Phone for T-Mobile
Xbox
Xbox One
Xbox 360
Xbox LIVE
Accessories
Computer accessories
Xbox 360 accessories
Windows Phone accessories
PC gaming
Audio accessories
Additional software
Visual Studio
Visio
Project
Mapping
PC games
Office
Office for Windows
Office for Mac
Office University
All Office apps

11. Competitors

13. Analysis SWOT
STRENGTHS:
Name recognition
Rapid product development
WEAKNESS:
Did not recognize the growth
opportunities of the Internet
OPPORTUNITY
Expanding into the video game market
by producing items such as the Xbox
THREATS:
Numerous court battles with other
entities regarding antitrust and software
developer lawsuits.
SWOT
ANALYSIS

14. The Analysist of Marketing Mix
•Product
•Price
•Place
•Promotion

15. Product
“Microsoft is present in a huge plethora of products and it has a
product for practically most applications including design, development
and management. Microsoft is so strong in this front that till date, no
one has been able to challenge the giant in terms of software expertise.
Even Apple sells its OS with support of its hardware, and not just on the
basis of Software.”

16. P
R
O
D
U
C
T
S

17. Price
“Where operating systems are considered, Microsoft has a
premium pricing because of its vastly popular and increasingly
useful Operating system. Products like Microsoft office too are
premium priced. However, all the other products, which have
alternatives in the market, are priced competitively.”

18. Place
“Microsoft has various lines of distribution depending on the
type of products. For its software packages and OS, Microsoft
operates through a distributor network – with the distributor
network distributing the product to all retailers. Similarly,
Microsoft also targets OEM’s like laptop and desktop
manufacturers”

19. Promotion
• “There are certain brands and names, which are just beyond the
logics and points of promotion and are simply too popular for
promotion. For other online products, Microsoft vastly uses digital
marketing and advertising. In general, the promotions of Microsoft
have always pushed for reliability and usability of the Microsoft
products – Which are its key attributes.”

22. Q & A SESSION