Digital Marketing Proposal

1. Complete Digital
Marketing Proposal

2. Objectives of marketing campaigns
Generate Regular
Leads
3
Drive Traffic through
SMM, SEO, Google & FB Ads
2
Start online Brand
visibility
1

3. Digital Marketing Platforms
XXX
-
Company
Channels/Networks
Google Ads/LinkedIn Ads
SMM
SEO
ORM/Branding
Facebook/Instagram Ads

4. Phase #1 : Research and strategy
we will
● Build customer personas including demographics, pain points and marketing message
for each persona.
● Build strategy for website( Facebook, Google and Instagram) based on persona
mapping, network influence and more..
● Setup all analytics tools on the website including Google Analytics, Facebook Pixels,
Hotjar tracking and more in order to track user behaviour.

5. Phase # 2 : Digital Marketing Funnel
Branding
(Awareness)
Engagement
(Consideration)
Sales
(Leads)

6. FB & Insta Ads
Facebook ads is advertising on Facebook,
and it's broader audience network and its
additional applications like Whatsapp and
Instagram.
● Reach
● Brand Awareness
● Traffic
● Engagement
● Video View
What type of campaign we
will be running?

7. Google Ads
Google Ads is an online advertising platform
developed by Google, where advertisers bid to
display brief advertisements, service offerings,
product listings, or videos to web users. It can place
ads both in the results of search engines like Google
Search and on non-search websites, mobile apps,
and videos.
● Search Ads
● Display Ads
● Remarketing Ads
What type of campaign we
will be running?

8. YouTube Ads
Marketing
LinkedIn Ads is a paid marketing tool that offers
access to LinkedIn social networks through
various sponsored posts and other methods.
Linkedin Ads is a powerful marketing tool for B2B
& B2C companies to build leads, online
recognition, share content, and more.
● TrueView (In-Stream or Discovery)
● Pre-Roll Video Ads
● Bumpers Ads
● In-Display Ads
What type of campaigns we
will be running?

9. LinkedIn
What type of campaigns we
will be running?
● Lead Generation
● In-mail
● Traffic
LinkedIn Ads is a paid marketing tool that offers
access to LinkedIn social networks through
various sponsored posts and other methods.
Linkedin Ads is a powerful marketing tool for B2B
& B2C companies to build leads, online
recognition, share content, and more.

10. SMM
Social media marketing is the use of social media
platforms and websites to promote a product or
service. Although the terms e-marketing and digital
marketing are still dominant in academia, social
media marketing is becoming more popular for both
practitioners and researchers
● Monthly calendar plan
● Creatives creation
● Posting
● Group Sharing
● Relevance Posts Comments
● Post Tagging
● Post URL Sharing
● Post URL sharing on high traffic
website
● Adding story (If possible)
● Respond to comments
What type of activity we will
be running?

11. SEO
Search engine optimization is the process
of improving the quality and quantity of
website traffic to a website or a web page
from search engines.
● On-Page Page Optimization
● Sitemap Optimization
● Blog Optimization
● Off-Page Optimization and Link Building
● Off-Page SEO Activities
- Directory Submission
- Social Bookmarking
- Micro Blogging
- Image Submissions/Infographics
- PDF/Doc Submission
- PPT Submission
● Google My Business listing & optimisation
● Quora
● Local Listing websites
● External Blog Post & Platform optimization
What type of activity we will
be running?

12. ORM/Branding
Activities
● Google Alerts
● Addictomatic Tool
● Traffic
● Social Media Tool
● Video Postings
● Social Mentions
ORM or Brand/Reputation Management
This is the case that we generally follow
during the optimization of online brand while
raising its reputation on the online market.

13. Team structure
Project Manager
Ads and analytics
expert
Content Marketing
Head
Writer Designer

14. Weekly Processes and Ops.
Wednesday
Thursdays
Mondays
1)Content production by Marketing Masala
Tuesdays
2)Approvals from Client team
3)Content and advertising
goes live
4)Reports and KPIs sharing by
Marketing Masala
Fridays

15. Monthly Deliverables/Progress:
- Monthly email reports
containing all activities.
- A tracker of all KPI’s and
details on what was
achieved through the week
and plans for next week
would be shared.
KPI’s Month 1 Month 2 Month 3
New customers
and leads
Revenue and
CAC
Conversion %
Content
engagement

16. Service Fee and Deliverables:
● Monthly service fee retainer: 2 Lakh INR + GST
● Our Monthly Deliverables:
■ Google Ads Management.
■ FB/Instagram/LinkedIn Ads Management.
■ SMM Management.
■ SEO Activities.
■ Website Optimization/Changes..
■ ORM/Branding.

17. Our Requirements
● Website & Blog Access.
● Analytics & Search Console Access.
● Email id & Phone number (for profile listing activities).
● Google Ads Access
● FB Manager Access
● Required Content

18. Thanks