Digital marketing.

1. DIGITAL
MARKETING
DigiSkillz

2. Digital Marketing
Digital Marketing is the use of digital platform to market products, like search engines, social
media , mobile marketing , website promotion.
Examples of Digital Marketing.
* Search Engine Optimization
* Pay per click Advertisement
* Social Media Marketing
* Content Marketing

3. ● SearchEngineoptimization: Optimizing a website to improve its visibility and ranking on search engine
like google, Yahoo etc.
● Pay per clickAdvertisement :Payment made for the advertisement to appear on the search engine result
page or social media platform.
● Social MediaMarketing : Creating and sharing of content on social media platforms like facebook,
instagram, twitter to increase the brand awareness.
● Content Marketing : Creating and sharing valuable contend like blog, article, video and images to
attract and retain audience.

4. Benefits of Digital Marketing
● High Return on Investment (ROI)Through online marketing
● Target only most interested Audience
● We can start without spending small amount
● Fully controlled as per your location, budget and Time.
● Global Reach
● Brand Development
● Flexibility

5. Different methods of Digital Marketing
● Search Engine Marketing(SEM)
● Search Engine Optimisation (SEO)
● Social Media Marketing
● SMS Marketing
● Email Marketing

6. Tools and platforms required for Digital
Marketing
Social Marketing Tools : Facebook, Instagram, Twitter etc.
Design Tools : Canva , Photoshop etc.
Analytics Tools : Google Analytics, Facebook insights, Twitter Analytics.
Content Marketing Tools : Hubspot
Email marketing Tools : Mailchimp, iterable.

7. Online Tools
● Email Marketing : (Gmail)
● Social Media Marketing : (Facebook and Instagram)
● Video Marketing : (Youtube)
● Search Engine Marketing
● Affiliated Marketing

8. Offline Tools
● Television
● Radio
● Blog
● Article
● Leads and Email Generation

9. Future of Digital Marketing
AI and Machine Learning Integration
Voice search Optimization
Video Dominance
Interactive Contents
Chatbots
Data privacy Emphasis

10. Conclusion
● Digital Marketing is the future of marketing and will only keep progressing
with time.
● The innovations of digital marketing will stretch to both the online and offline
world.
● Social media s the latest way to connect with people.
● It teaches us a new way of connecting to people and also helps us understand
consumer behaviour.
● Digital agencies in sydney are available by abundance.

11. THANK YOU
www.DIGISKILLZ.com