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Social Media for Small Businesses


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We share our top tips to help small business owners get started with using social media as a powerful tool to market their business online.

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Social Media for Small Businesses

  1. 1. Social Media for Small Businesses Limelight Digital
  2. 2. Why Social Media? ● Brand Awareness ● Engage with your audience ● Drive website traffic ● Sales
  3. 3. Social Media & The Sales Funnel
  4. 4. Planning Your Social Media Strategy ● Determine Key Performance Indicators (KPIs) ● Find your brand’s voice ● Choose the right Social Media platform
  5. 5. Choosing the Right Social Platform for your Brand Age 25-34, (29.7% of users) is the most common age demographic. Instagram Mobile Ad Revenue to Hit Over £5 Million in 2018 42% of Twitter users access the app every day 44% of Linked users earn more than £65,000 in a year. Sees-Growth-UK-Monthly-Users-Nears- Saturation-Point/1010136
  6. 6. Finding A Social Media Voice ● Listen - See how your competitors, customers and community speak online. ● Culture - What does your brand stand for? ● Your Angle - What makes you stand out from other brands after the same audience?
  7. 7. What not do on Social Media ● Edgy jokes ● Take political stances ● Spam (automation) ● Overly self promote ● Ignore users ● Feed the trolls ● Lie ● Forget to proofread ● Buy followers
  8. 8. Organic vs. Paid Social Media Marketing
  9. 9. Organic Social Media Marketing Benefits ● Give your Brand a voice ● Increase audience and following ● Drive website traffic and sales ● Suport SEO & other Marketing efforts
  10. 10. Organic Social Media Marketing Techniques Posting regular content
  11. 11. Organic Social Media Marketing Techniques Reputation management Search for keywords on: ● Company name ● Your company’s products or services ● High-profile employees ● Popular industry keywords ● Your biggest competitors
  12. 12. Organic Social Media Marketing Techniques Interacting with relevant businesses & leveraging their audience
  13. 13. Organic Social Media Marketing Techniques Competitions
  14. 14. Organic Social Media Marketing Techniques Post in groups & create events
  15. 15. Paid Social Media Marketing Benefits ● Incredibly precise targeting options ● Reach a much larger audience than Organic means alone ● Boost everything else you’re doing
  16. 16. Paid Social Media Marketing Techniques Standard campaigns ● Easy to set up and get started with on Facebook, Twitter, LinkedIn, etc. ● Can set a small daily budget and pay per click (recommended) or impressions ● Multiple ad creative types - eg. carousel, video, slideshow, single image Can target both Facebook & Instagram in the Facebook dashboard
  17. 17. Paid Social Media Marketing Techniques Boosting posts ● Easy way of quickly increasing the reach and engagement on organic posts ● Competition posts
  18. 18. Paid Social Media Marketing Techniques Using existing customer data Retargeting on Facebook, Twitter & LinkedIn ● Use a list of customer emails ● Target all users who have already visited your website - lower down the sales funnel ● Target users who have visited a specific page - eg. cart abandoners
  19. 19. B2B vs. B2C Facebook Product Feed Ads LinkedIn Campaigns
  20. 20. Handy Social Media Tools Post Scheduling ● Buffer (free for up to 3 social accounts) ● Hootsuite Analysis ● Buffer Analytics ● Design ●
  21. 21. Thanks for listening! Any questions?