Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media for Small Businesses

814 views

Published on

We share our top tips to help small business owners get started with using social media as a powerful tool to market their business online.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media for Small Businesses

  1. 1. Social Media for Small Businesses Limelight Digital gb@limelightdigital.co.uk ab@limelightdigital.co.uk
  2. 2. Why Social Media? ● Brand Awareness ● Engage with your audience ● Drive website traffic ● Sales
  3. 3. Social Media & The Sales Funnel
  4. 4. Planning Your Social Media Strategy ● Determine Key Performance Indicators (KPIs) ● Find your brand’s voice ● Choose the right Social Media platform
  5. 5. Choosing the Right Social Platform for your Brand Age 25-34, (29.7% of users) is the most common age demographic. Instagram Mobile Ad Revenue to Hit Over £5 Million in 2018 42% of Twitter users access the app every day 44% of Linked users earn more than £65,000 in a year. https://sproutsocial.com/insights/instagram-stats/ https://www.emarketer.com/Article/Facebook- Sees-Growth-UK-Monthly-Users-Nears- Saturation-Point/1010136 https://www.omnicoreagency.com/linkedin-statistics/https://blog.hootsuite.com/twitter-statistics/
  6. 6. Finding A Social Media Voice ● Listen - See how your competitors, customers and community speak online. ● Culture - What does your brand stand for? ● Your Angle - What makes you stand out from other brands after the same audience?
  7. 7. What not do on Social Media ● Edgy jokes ● Take political stances ● Spam (automation) ● Overly self promote ● Ignore users ● Feed the trolls ● Lie ● Forget to proofread ● Buy followers
  8. 8. Organic vs. Paid Social Media Marketing
  9. 9. Organic Social Media Marketing Benefits ● Give your Brand a voice ● Increase audience and following ● Drive website traffic and sales ● Suport SEO & other Marketing efforts
  10. 10. Organic Social Media Marketing Techniques Posting regular content
  11. 11. Organic Social Media Marketing Techniques Reputation management Search for keywords on: ● Company name ● Your company’s products or services ● High-profile employees ● Popular industry keywords ● Your biggest competitors
  12. 12. Organic Social Media Marketing Techniques Interacting with relevant businesses & leveraging their audience
  13. 13. Organic Social Media Marketing Techniques Competitions
  14. 14. Organic Social Media Marketing Techniques Post in groups & create events
  15. 15. Paid Social Media Marketing Benefits ● Incredibly precise targeting options ● Reach a much larger audience than Organic means alone ● Boost everything else you’re doing
  16. 16. Paid Social Media Marketing Techniques Standard campaigns ● Easy to set up and get started with on Facebook, Twitter, LinkedIn, etc. ● Can set a small daily budget and pay per click (recommended) or impressions ● Multiple ad creative types - eg. carousel, video, slideshow, single image Can target both Facebook & Instagram in the Facebook dashboard
  17. 17. Paid Social Media Marketing Techniques Boosting posts ● Easy way of quickly increasing the reach and engagement on organic posts ● Competition posts
  18. 18. Paid Social Media Marketing Techniques Using existing customer data Retargeting on Facebook, Twitter & LinkedIn ● Use a list of customer emails ● Target all users who have already visited your website - lower down the sales funnel ● Target users who have visited a specific page - eg. cart abandoners
  19. 19. B2B vs. B2C Facebook Product Feed Ads LinkedIn Campaigns
  20. 20. Handy Social Media Tools Post Scheduling ● Buffer (free for up to 3 social accounts) ● Hootsuite Analysis ● Buffer Analytics ● tweetdeck.twitter.com Design ● Canva.com
  21. 21. Thanks for listening! Any questions? gb@limelightdigital.co.uk ab@limelightdigital.co.uk

×