Digital Marketing typically refers to marketing campaigns & ads that appear on all IOT devices (like computer, phone, tablet, or other device). Digital Marketing can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Well, Before going to do digital marketing first of all we have know what is Digital Marketing? Digital marketing Play very Important role to promote & enhance the productivity of new launched goods and services. Digital marketing is a very advance and large topic, so we have to understand it step by step. What is Digital Marketing? Digital Marketing is the online marketing of products & service through various digital mediums. In order to do digital marketing we use various digital mediums such as Social Media (like Facebook, Twitter, Instagram, Pinterest, etc.), Seo, Email, & Mobile App. Basically digital marketing is the type of marketing that involves all IOT (Internet of Things) devices. Digital marketing is also called online marketing, is used to promote any brand or business to connect with the potential customers using the internet and the other modes of digital communication like social media platform and websites. Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more. In Simple word, we can say that digital marketing is the marketing through online mediums to get potential or maximum number of Customers for products and services. It also help to make brand name popular and to make people awareness. Why Digital Marketing? Digital marketing is the simplest & effective way of promoting new products & services so that it is the most suitable medium of marketing. As well, digital marketing is easy as compared to traditional marketing where the Company have to print Physical Posters and banners. According to me if you wanna do marketing of you business then Digital Marketing is best for you because most of the potential public spend maximum time over the internet where you can promote your products & Services easily. The Digital Marketing is more powerful and effective then the traditional marketing. Here we can track the performance of advertisements, and marketing campaigns easily. There are following key points which make digital marketing more powerful: Easy to use & learn Advance tracking features Compatible with new generation It targets all IOT Devices and Digital mediums. More Secure as compare to traditional marketing. Cost effective Flexibility Analytics & optimisation Effective Targeting More productivity with less efforts It can also be implemented globally easily More attractive than traditional marketing What is Digital Marketing Process There are total 5 steps or stages of any kind of Digital Marketing Process: Research Create Promote Analyse Optimize

1. What is Digital Marketing: Concept,
Process, Types, Applications,
Advantages, Limitations.
Digital Marketing typically refers to marketing campaigns & ads that
appear on all IOT devices (like computer, phone, tablet, or other
device).
Digital Marketing can take many forms, including online video,
display ads, search engine marketing, paid social ads and social
media posts. Digital marketing is often compared to “traditional
marketing” such as magazine ads, billboards, and direct mail.

2. Well, Before going to do digital marketing first of all we have know
what is Digital Marketing?
Digital marketing Play very Important role to promote & enhance
the productivity of new launched goods and services.
Digital marketing is a very advance and large topic, so we have to
understand it step by step.
What is Digital Marketing?
Digital Marketing is the online marketing of products & service
through various digital mediums. In order to do digital marketing we
use various digital mediums such as Social Media (like Facebook,
Twitter, Instagram, Pinterest, etc.), Seo, Email, & Mobile App.
Basically digital marketing is the type of marketing that involves all
IOT (Internet of Things) devices.
Digital marketing is also called online marketing, is used to promote
any brand or business to connect with the potential customers using
the internet and the other modes of digital communication like
social media platform and websites.
Digital marketing is a broad field, including attracting customers via
email, content marketing, search platforms, social media, and more.

3. In Simple word, we can say that digital marketing is the marketing
through online mediums to get potential or maximum number of
Customers for products and services. It also help to make brand
name popular and to make people awareness.
Why Digital Marketing?
Digital marketing is the simplest & effective way of promoting new
products & services so that it is the most suitable medium of
marketing. As well, digital marketing is easy as compared to
traditional marketing where the Company have to print Physical
Posters and banners.
According to me if you wanna do marketing of you business then
Digital Marketing is best for you because most of the potential public

4. spend maximum time over the internet where you can promote your
products & Services easily.
The Digital Marketing is more powerful and effective then the
traditional marketing. Here we can track the performance of
advertisements, and marketing campaigns easily.
There are following key points which make digital marketing more
powerful:
● Easy to use & learn
● Advance tracking features
● Compatible with new generation
● It targets all IOT Devices and Digital mediums.
● More Secure as compare to traditional marketing.
● Cost effective
● Flexibility
● Analytics & optimisation
● Effective Targeting
● More productivity with less efforts
● It can also be implemented globally easily
● More attractive than traditional marketing
What is Digital Marketing Process
There are total 5 steps or stages of any kind of Digital Marketing Process:
● Research
● Create
● Promote
● Analyse
● Optimize

5. All 5 Steps of Digital Marketing in Detail:
Research
This stage of Digital Marketing includes all the activities of collecting
information,will be required for decision making in the next stages. The
Information Collected during this stage will become the raw material to
create the digital marketing campaign.
This stage can also be called Digital Marketing Research.
At this stage, we will have to search 4 sets of information:
1. About Product, Service, and Brand
2. About your Target Customer
3. About The Product that you want to Promote or Market
4. About Online Market Competition

6. Each of the set of information is equality Important & Unique. We
will require multiple Source to collect these set of information.
Create
In this stage of Digital Marketing, After Collecting the information
about all Important points mentioned in research Stage, we have to
create various Marketing plans and strategies, are as follows:
1. Digital Marketing Objectives / Goals:
Every Digital Marketing Plan have an ultimate goal which can only be achieve
by doing some Digital Steps.
Every Business is unique so the goal will also be unique. There is no
digital marketing strategy without goal because we do all the
activities in our life for ultimate goal.
2. Digital Marketing Stategy:
After Deciding a Proper Goal, Now the next step is Creating fully planned
Strategy to achieve that goal in effective manner.
Digital Marketing Strategy includes Positioning strategy, Branding
Strategy, Content Strategy, Digital Marketing Channel Strategy.
What strategy should be adapted/created will be answered from the
information gathered in the digital marketing research phase.
3. Digital Marketing Plan:

7. After creating strategy of Digital Marketing according to the goal,
the next step is Creating Theoretical Documentation of All Digital
Marketing activities with timelines.
4. Creating Primary Digital Identities:
The 4 Primary Digital Identities are Website, Blog, Apps, & Social Media
Platforms, where the business can easily interact with customers. The Main
Motive of Creating Primary Digital Identities is to get connect with Potential
Customers 24X7 hours time.
Website Provides the static and to the point Information of Business
in a single page includes subscription Plans and more.
Blog is the Multiple Page site that provide additional post to solve
the doubts of Potential Visitors.
Apps are the Specific kind of application developed to target all IOT
devices permanently. Applications are used to supply all features of
the Business with an attractive GUI interface with Proper
Management.
Social Media Platforms are also helps to get Maximum Possible
number of Visitors. The Digital Marketing through social media is
usually called “Social Media Marketing”, a type of Digital Marketing.
These 4 Digital Identities are optional but they help to enhance the
network of the Business.

8. Promote
After Creating the Primary Digital Identities, the next step is to promote
products & services through Primary Digital Identities. This is also called
Generating Relevant Traffic. Here the Word “Relevant Traffic” is Important.
The more traffic you will get through Digital Identities, more
Popularity your website will get. Options to promote all digital
Identities are as follows:
● Search Engines
● Affiliate Marketing
● Emails
● Other Websites
● Messaging
● Advertisement and more
You can also select more Promoting Channels, other than mention
above according to the type of your Business.
Analyze
Once you create your primary digital identities & start promoting them
through various digital marketing channels, it’s time to start monitoring your
performance. Analysing is just looking the outcome or result of Digital
Marketing Strategies & Work.
You can receive analytics report for your primary digital Identities,
as well as the channels through which you have done the
promotion, via Various paid tools & Softwares.

9. The free and widely used Analytics tool is Google Analytics , which is
used to generate the weekly, monthly, and yearly Analytics report
of primary digital Identities.
The major section or features of Google Analytics are:
1. Audiences
2. Acquisition
3. Behaviour
4. Conversion
Optimize
Optimisation is also an Important step of Digital Marketing, where
we optimise or improve the marketing strategies according to the
outcome we get in Analytics report of analyse Stage.
Optimisation is all about improving the quality of Digital Content
about Products & services. It Includes various SEO (search engine
optimisation) strategies to get more and more audience from
SERPS (Search Engine Result Pages).
What are the types of Digital Marketing
According to different Marketing Channels there are various types of
Digital Marketing.
Search Engine Optimisation (SEO)

10. Search Engine Optimisation is a basically a technical Strategy of Digital
Marketing rather than a form of Digital Marketing itself.
Search Engine Optimisation is the art and Science of making Web
Pages attractive in order to get ranking in Search Engine Result
Pages (SERPS).
SEO is basically a deep analysis of creating Optimised content. This
analysis includes various techniques like Internal Linking, External
Linking, Meta Content l, etc.
Following points are Considered during the Search Engine
Optimisation:
● Quality of Content
● Mobile Friendly Design
● Number and Quality of Backlinks
● Keyword Research

11. ● Meta Description & Content
● Media Optimisation
● Loading Speed
According to the various factors, SEO is categories into 3 main types:
● On-Page SEO
● Off-Page SEO
● Technical SEO
We will see all three type of SEOs in Detail with another post.
Pay Per Click (PPC)
It is another type of Digital Marketing technique, where a digital
Marketer have to pay Search Engine in order to get Position in
SERPS.
Pay-per-click is an internet advertising model used to drive traffic to
website. The publisher have to pay some amount for each click to
lead targeted audience on website.
Often we see on Google Search Engine Result that some of the top
results have a Ads label. These Results are paid promoted Results
and someone pay highest amount in auction of Search Engines.
Basically Search Engine like Google Conduct an auction for Search
Engine top results. who bid the highest, is selected for Showing in
top results.

12. Pay Per Click or PPC is the Digital Advertising Medium that Business
use to drive traffic from Search Engine.
We will see more about PPC in detail with upcoming Post.
Social Media Marketing
Social media marketing is the type of marketing strategy where we
use the social media platforms for the promotion of products or
services.
we can also run the advertisement campaign in social media
platforms to get more and more customers for our business. The
more social media followers make the more profit.
In simple word we can say that social media marketing is all about
establishing communication between marketers and the customers
through social media platforms.
social media platforms are the medium through which we can
present our business in front of the audience.

13. Social Media Marketing is mainly used to Promote Business, increase
website traffic, customer engagement, Brand awareness, and other
marketing goals by creating various forms of content (like video,
blogs, info-graphics, etc.).
Popular social media platform score digital marketing are Facebook,
Instagram, Twitter, Telegram, LinkedIn, etc.
Display Advertising
Display advertising is also called Digital display Advertising. It is a
graphic advertising on websites application or social media through
banners or other advertising formats made of text, images, videos
and audios.
Tee main purpose of display advertising is to deliver general
advertisements and brand awareness to site visitors
Display add is usually interactive or clickable, which allows brands
and advertisers to engage deeper with visitors.
Some Examples of Display advertising:
● Remarking Ads
● Personalised Ads
● Contextuali targeted Ads
● Site place Ads
There are mainly two types of Display Advertising:

14. Contextual Advertising
contextual advertising is a type of advertising in which its are Loaded or
Displayed according to the type of content.
Advertising enable publishers to display ads relevant to the websites
content.
Contextual advertising is an automated process where a
promotional message is matched to relevant digital content.
For example, this could be ads for running shoes on a news article
about running, or it could be ads for laptops on a tech eCommerce
site. This is done through contextual targeting on an ad network,
which involves segmenting ads based on parameters like keyword or
website topic.
Behavioural Advertising
Behavioural advertising is a technique to present targeted ads to consumers
by collecting information about their browsing behaviour.
Means that the adverser use browsing behaviour of site visitors to show ads.
Basically these are special algorithms used to collect browsing
information in order to show related ads.
Following informations are used to show the behavioural ads:
● The time spent on the site
● The pages browsed on a website
● The overall interaction with the site

15. ● The clicks made
● The recency of the visit
● The clicks made
Email Marketing
Email marketing is a powerful marketing strategy, a form of direct marketing
as well as digital marketing, that uses email to promote your business’s
products or services.
It can help make your customers aware of your latest items or
offers by integrating it into your marketing automation efforts.
Email marketing is the act of sending promotional messages to
people in huge quantities. It is basically a digital marketing of
promoting products & services via sending bulk email.
Almost all websites & blogs provide email subscription to intended
users in order to send bulk emails regarding to the new product /
service or update in existing product / service.
Steps to create email marketing campaign:

16. ● Set your goal
● Build an email list
● Segment your email list
● Create campaign & build email
● Use auto respond
● Enable tracking & analysis
List of Email ethics:
following are the Email ethics we should follow before starting email
marketing:
● Include a clear, direct, and attractive title or subject
● Use a professional email address
● The “reply all” button should be used
● Use professional greetings
● Avoid extra large content, content should be up to the point
● Keep your fonts simple and classic, don’t use too much decoration
● Use effective communication strategy for writing email
● Reply to all your emails
● Use the appropriate level of formality
● Double check you have the correct recipient
Affiliate marketing
Affiliate marketing is a marketing strategy in which affiliate marketers
promote products & services in order to get small amount of commission for
each sale.

17. Most of the popular bloggers join affiliate programs of eCommerce
websites (like amazon, flip kart, meesho, etc.) and promote their
products through blog and their social network in order to get
commission.
Terms of Affiliate marketing:
Merchant
Sometimes also known as creator, the seller, or the retailer. This is
the party that create or produce product.
Affiliate Marketer
Sometimes known as the publisher, the blogger, or the promoter.
This Party creates the content about Affiliate product of merchant
and make sales of respective product via hyperlinks.
The Customer
This Party of affiliate marketing process, buy product of merchant
via link shared or mention by affiliate marketer. After Purchasing
product affiliate marketer get small amount of commission.
Video Marketing

18. Video marketing is the marketing strategy in which marketer create
a fully descriptive video about any product and pay some amount of
promotion.
YouTube is the biggest platform across the world to promote new
products & services in the form of video presentation.
Sometimes new startups gives some amount to popular youtubers
in order to promote their services & products.
Some important types of video marketing are as follows:
● Demo video
● Brand video
● Event video
● Educational video
● How to video
● Case study and customer Testimonial video
● Live video
Applications of Digital Marketing

19. Digital Marketing is used almost in all digital fields in order to
promote brands awareness, and their services and products.
Some of the applications of Digital marketing:
Advertising medium
Digital Marketing is the best way to reach more customers. It is also
an advertising medium where we can advertise our services &
products using some popular platforms like adward, facebook ads,
Adstira, Azoic, etc.
Enhancement of revenue
As we know that, through digital marketing we can get maximum
number of potential customers. With the increasing customers
obviously the revenue increases. so the Digital marketing largely
affect the revenue generation.
Increasing Brand Awareness
Digital Marketing is also help to increase the awareness of any
brand or service among the people. More the people aware about
Brand, more revenue will be generated.
Direct-response medium

20. we know that, the digital medium is the direct way to connect with
customers, so the customer can also Instantly give there feedback
on way product or services.
Mixing multiple digital channels
In the Digital Marketing customers can get the services & products
through various medium and we are ultimately complete the
purchasing cycle easily means we can connect to each & every
customer through various medium.
Customer service mechanism
Digital marketing can provide a way for customers to self service. For
example, an online education institute can put video online and students can
listen lectures at home according to E-learning. An other example is
customers can search frequently asked questions by themselves when they
have questions about the products.
Advantages of Digital Marketing
Cost Effective
To Advertise any product, services or brand become very expensive.
Most of the new startup can’t affort too much capital for
advertisement so most of the companies take help of digital medium
like social media or other website to get potential customers.

21. Huge return on investment
Digital marketing return much more with the low investment.
Ultimately any of the company want to work with low investment
and huge return.
Easy to measure Performance
Success of digital campaign can easily be find or measured. In
Traditional way of marketing we have to wait for one to two months
for get the performance report whereas in digital marketing we can
get the performance immediately.
Brand Development
Any of the new company or brand can be developed by getting more
customers, and the digital marketing is the way to get maximum
number of potential customers.
Global
Digital Marketing also help to globalise brand and respective
Products & Services.
Limitations of Digital Marketing
We should have knowledge about limitations or disadvantages of
digital marketing, before working with it.

22. Following are the limitations of digital marketing:
Required skills & training
We should have knowledge, skill, and experience before doing the
digital marketing. Because in digital marketing there are various
tools & software which are required advance level of skills.
High competition
There is very high competition in digital marketing field. Because all
the businesses gradually take help of digital platform to get
customers.
Security & privacy issue
In Digital Marketing we have to take care of the sensitive data of
customers and also company.
Depend of Technology
In order to perform digital marketing, we have to depend on
technology. We also have to follow the rules & regulation of using
any Digital medium.
Difference between Traditional & Digital
Marketing

23. The differences b/w Traditional & Digital marketing are as follows:
Digital Marketing Traditional Marketing
Cost Effective Expensive
Large Number of Customers Limited Customers
Variety of sources or medium for
marketing
Limited number of sources
Measurable results Result can’t be measurable
Immediate Communication Delay in Communication
High Conversion rate Low Conversion rate
Dynamic in nature Static in nature
Low investment high return High investment low return
Global reach Local reach
One way Communication Two way communication
Difference between Inbound and Outbound
Marketing

24. Inbound Marketing Outbound Marketing
Written according to the user
requirements
Written according to the product
requirements
Cheaper Expensive
Also known as “Magnetic
Marketing”
Also known as “Push Marketing”
It includes organic search ranking It includes paid search Ranking
Two way Communication One way Communication
Easy to track customer
engagement
Online
Harder to track customer engagement
Online & Offline
High effective Low effective
Low investment high return High investment low return
Customer Centric Approach Company Centric Approach
Conclusion

25. In this Post we have learn all the aspects of Digital Marketing. If you
have any doubt please ask us in comment, also If you have any
suggestion to update or alter then contact us via social profiles.
I know this is not enough content to learn digital marketing, so I will
publish much more content about digital marketing and deep
strategies. I will share content about types of digital marketing in
detail with new posts.