Real Estate Media Planning - Google Sheets.pdf

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Ken Khan

Real Estate Media Planning

Marketing

Requirements
Requirements
Product 3 BHK Flat (200 Yards)
Unit Price 1 Cr
Promotion Google Ads
Place Delhi/NCR
Advertisement Cost 6 Lakhs
Google Ads Cost 4 Lakhs
FB Ads Cost 2 Lakhs
Insta Ads Cost 1 Lakhs
Monthly Leads Yet to be Calculated
Duration 1 Month
Landing Page yet to be created

Google
Campaigns
Ad visibility Est. Conversions
Desktops/Tablets/Mobiles
Platform
Campaign
Type Placements Ad Type Targeting Type Clicks Avg Bid Cost CTR
Impressi
ons
300,000
80,000
20,000
Total 32,500 400,000
C. Rate Leads
Cost per
Lead
2325000 510 784
Google
Search
Campaign
Google
Search Text
Delhi /
NCR Clicks 7,500 40 10% 75000
Display GDN Banners
Delhi /
NCR Clicks 20,000 4 1% 2000000
Remarketing GDN Banners
Delhi /
NCR Clicks 5,000 4 2% 250000
5% 375 800
0.5% 100 800
0.7% 35 571

Facebook
Campaigns
Ad visibility Est. Conversions
Desktops/Tablets/Mobiles
Platform
Campaign
Type Placement Ad Type Targeting Type Clicks Avg Bid Cost CTR
Impressio
ns
Total 16,667 200,000 833,333 550 364
C. Rate Leads
Cost per
Lead
Facebook
Lead
Generation Facebook
Creatives /
Videos Delhi / NCR Leads 8,333 12 100,000 2% 416667
Traffic
Generation Facebook
Creatives /
Videos Delhi / NCR Clicks 6,667 12 80,000 2% 333333
Remarketing Facebook
Creatives /
Videos Delhi / NCR Clicks 1,667 12 20,000 2% 83333
5% 417 240
1.50% 100 800
2% 33 600

Instagram
Campaigns
Ad visibility Est. Conversions
Desktops/Tablets/Mobiles
Platform
Campaign
Type Placement Ad Type Targeting Type Clicks Avg Bid Cost CTR
Impressi
ons
50,000
40,000
10,000
Total 6,250 48 100,000 312,500 206 485
C. Rate Leads
Cost per
Lead
Instagram
Lead
Generation Instagram
Creatives /
Videos Delhi / NCR Leads 3,125 16 2% 156250
Traffic
Generation Instagram
Creatives /
Videos Delhi / NCR Clicks 2,500 16 2% 125000
Remarketing Instagram
Creatives /
Videos Delhi / NCR Clicks 625 16 2% 31250
5% 156 320
1.50% 38 1067
2% 13 800

Real Estate Funnel
Status %age Numbers
Leads 100% 1266
Qualiﬁed Leads 60% 760
Walkins 20% 152
Bookings 10% 15
Unit Price
Revenue
1 Cr
15 CR
0
500
1000
1500
Leads Qualified Leads Walkins Bookings

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Real Estate Media Planning - Google Sheets.pdf

1. Plan Type

2. Requirements Requirements Product 3 BHK Flat (200 Yards) Unit Price 1 Cr Promotion Google Ads Place Delhi/NCR Advertisement Cost 6 Lakhs Google Ads Cost 4 Lakhs FB Ads Cost 2 Lakhs Insta Ads Cost 1 Lakhs Monthly Leads Yet to be Calculated Duration 1 Month Landing Page yet to be created

3. Google Campaigns Ad visibility Est. Conversions Desktops/Tablets/Mobiles Platform Campaign Type Placements Ad Type Targeting Type Clicks Avg Bid Cost CTR Impressi ons 300,000 80,000 20,000 Total 32,500 400,000 C. Rate Leads Cost per Lead 2325000 510 784 Google Search Campaign Google Search Text Delhi / NCR Clicks 7,500 40 10% 75000 Display GDN Banners Delhi / NCR Clicks 20,000 4 1% 2000000 Remarketing GDN Banners Delhi / NCR Clicks 5,000 4 2% 250000 5% 375 800 0.5% 100 800 0.7% 35 571

4. Facebook Campaigns Ad visibility Est. Conversions Desktops/Tablets/Mobiles Platform Campaign Type Placement Ad Type Targeting Type Clicks Avg Bid Cost CTR Impressio ns Total 16,667 200,000 833,333 550 364 C. Rate Leads Cost per Lead Facebook Lead Generation Facebook Creatives / Videos Delhi / NCR Leads 8,333 12 100,000 2% 416667 Traffic Generation Facebook Creatives / Videos Delhi / NCR Clicks 6,667 12 80,000 2% 333333 Remarketing Facebook Creatives / Videos Delhi / NCR Clicks 1,667 12 20,000 2% 83333 5% 417 240 1.50% 100 800 2% 33 600

5. Instagram Campaigns Ad visibility Est. Conversions Desktops/Tablets/Mobiles Platform Campaign Type Placement Ad Type Targeting Type Clicks Avg Bid Cost CTR Impressi ons 50,000 40,000 10,000 Total 6,250 48 100,000 312,500 206 485 C. Rate Leads Cost per Lead Instagram Lead Generation Instagram Creatives / Videos Delhi / NCR Leads 3,125 16 2% 156250 Traffic Generation Instagram Creatives / Videos Delhi / NCR Clicks 2,500 16 2% 125000 Remarketing Instagram Creatives / Videos Delhi / NCR Clicks 625 16 2% 31250 5% 156 320 1.50% 38 1067 2% 13 800

6. Real Estate Funnel Status %age Numbers Leads 100% 1266 Qualiﬁed Leads 60% 760 Walkins 20% 152 Bookings 10% 15 Unit Price Revenue 1 Cr 15 CR 0 500 1000 1500 Leads Qualified Leads Walkins Bookings

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