Medical Branding & Leads Plan - Google Sheets.pdf
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- 2. Requirements Project Summary Company Services Objective Platforms Target Location Duration BrandingAds Cost Lead Generation Ads Cost Monthly Reach Monthly Leads Monthly OPD Treatments/Surgeries Landing Pages https://www.elantiscare.com/ IVF, Fertility, Maternity & Dermatology Branding, Awareness & Lead Generation Facebook, Instagram, Google & Youtube South Delhi 1 Month 50,000 INR 2 Lakhs 20 - 30 Lakhs 300 50 13 Not Available Note: All the shared numbers are mentioned as per market projections, the actualy performace numbers will vary after running the Ads.
- 3. Branding & Awareness PlatformsCampaign/Activity Monthly Budget Daily Budget Cost per Reach Reach / Page Likes Facebook Instagram Google Ads Total 50,000 202222 Brand Video 5,000 167 0.12 41667 Post Boosting 5,000 167 0.12 41667 Page Like 10,000 333 5 2000 Brand Video 8,000 267 0.18 44444 Post Boosting 8,000 267 0.18 44444 14,000 467 0.50 28000 Brand Video, Doctors & Clinic
- 4. Google Ads Leads Campaigns Advisibility Est. Conversions Desktops/Tablets/Mobiles Platform Campaign Type Placements Ad Type Targeting Type Clicks Avg Bid Cost CTR Impression s 98,000 40833 2,000 20000 Total 2,850 100,000 C. Rate Leads Cost per Lead 60833 100 1000 Google Search Campaign Google Search Text South Delhi Clicks 2,450 40 6% Remarketing GDN Banners South Delhi Clicks 400 5 2% 4% 98 1000 0.50% 2 1000
- 5. Facebook/Insta Ads Leads Campaigns Advisibility Est. Conversions Desktops/Tablets/Mobiles Platform Campaign Type Placement Ad Type Targeting Objective Clicks Avg Bid Cost CTR Impressions Total 13,571 100,000 678,571 C. Rate Leads Cost per Lead 200 500 Facebook & Instagram Lead Generation Facebook / Instagram Banner / Videos South Delhi Leads 5,714 7 40,000 2% 285714 2% 114 350 Traffic Generation Facebook / Instagram Banner / Videos South Delhi Clicks 7,143 7 50,000 2% 357143 1% 71 700 Remarketing Facebook / Instagram Banner / Videos South Delhi Re-Brandi ng 714 14 10,000 2% 35714 2% 14 700
- 6. Sales Funnel Google LeadsAverage %ge Leads FB/Insta Leads Average %ge Leads Leads FB/Insta Leads Qualified Leads Qualified Leads Bookings for OPD Bookings for OPD OPD/Walkins OPD/Walkins Treatment/Surgery Treatment/Surgery 100 200 75% 75 60% 120 50% 38 50% 60 50% 19 50% 30 25% 5 25% 8 Funnel Leads Qualified Leads Bookings for OPD OPD/Walkins Treatment/Surgery 0 25 50 75 100 Average %ge Leads Qualified %ge and Leads FB/Insta Leads FB/Insta Leads Qualified Leads Bookings for OPD OPD/Walkins Treatment/Surgery 0 50 100 150 200 Average %ge Leads Average %ge and Leads