3. What is Digital Marketing
Digital marketing is the marketing of products or
services using digital technologies, mainly on
the Internet, but also including mobile phones,
display advertising, and any other digital
medium.
4. Benefits of Digital Marketing
โ Digital marketing is the most powerful form of
marketing.
โ Using digital marketing tactics is the most cost-
effective way to market your business.
โ Digital marketing is the most measurable form
of marketing.
โ One of the greatest benefits of digital
marketing is that it allows you to target your
ideal buyers.
5. Google Adwords
Google Ads is an online advertising platform
developed by Google, where advertisers pay to
display brief advertisements, service offerings,
product listings, video content and generate mobile
application installs within the Google ad network to
web users.
6. SMO
โ Social media optimization (SMO) is the use of a
number of outlets and communities to generate
publicity to increase the awareness of a
product, service brand or event.
7. Types of Social Media
โ Types of social media involved include RSS
feeds, social news and bookmarking sites, as
well as social networking sites, such as
Facebook, Twitter, video sharing websites and
blogging sites.
8. SEO
โ Search engine optimization (SEO) is the
process of affecting the online visibility of a
website or a web page in a web search
engine's unpaid resultsโoften referred to as
"natural", "organic", or "earned" results.
9. โ As an Internet marketing strategy, SEO
considers how search engines work, the
computer programmed algorithms which dictate
search engine behavior, what people search
for, the actual search terms or keywords typed
into search engines, and which search engines
are preferred by their targeted audience.
10. Google Analytics
โ Google Analytics is a freemium web analytics
service offered by Google that tracks and
reports website traffic, currently as a platform
inside the Google Marketing Platform brand.
โ Google Analytics is now the most widely used
web analytics service on the Internet.[3] Google
Analytics also provides an SDK that allows
gathering usage data from iOS and Android
Apps.
