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Marketing benchmarks your road to success

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Marketing benchmarks measure success. If you don't measure, how can you manage your marketing projects? Here are a few marketing benchmarks tips.

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Marketing benchmarks your road to success

  1. 1. Your Road to Success
  2. 2. Is your marketing working?
  3. 3. Or are you spinning your wheels?
  4. 4. Or are you spinning your wheels? Do you even know your results?
  5. 5. Benchmarks are your GPS to success
  6. 6. But, how do you set benchmarks?
  7. 7. Take this path
  8. 8. Define success Assign metrics Gather results
  9. 9. Define success
  10. 10. Examine your marketing projects
  11. 11. What is your ideal response? New leads?
  12. 12. What is your ideal response? New leads? Increased sales?
  13. 13. What is your ideal response? New leads? Increased sales? Web traffic?
  14. 14. Assign metrics SUCCESS
  15. 15. Choose a benchmarking method for each marketing project
  16. 16. 1. Compare to industry standards
  17. 17. 2. Measure against competitors
  18. 18. 3. Improve on past results
  19. 19. Be specific
  20. 20. Gather results
  21. 21. Check progress on a regular basis
  22. 22. Make necessary adjustments
  23. 23. Perhaps additional channels
  24. 24. Marketing benchmarks: Your road to success
  25. 25. This is Part 9 Check out the entire series Follow the 10-Part Marketing Plan at SimplyStatedBusiness.com Photo Credits: BigStockPhoto.com
  26. 26. Cathy Miller, Business Writer Business site: www.SimplyStatedBusiness.com www.simplystatedbusiness

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