The document emphasizes the importance of a well-structured business plan, highlighting the use of graphics and visuals to enhance its appeal. It provides detailed suggestions on including various elements like market analysis, competitive advantages, and financial requirements, along with templates for presenting information effectively. Key topics include company analysis, customer segmentation, and operational planning to help entrepreneurs develop compelling business strategies.

1. How Your
Should Look
Business Plan

2. Your business plan is
a critical document in
determining the
success
of your business.

3. An excellent
business plan
should have the right
graphics and
visuals.
Visuals not only
draw readers in, but
they bring important
details to the
forefront.

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5. Below you will find examples
of the key visuals to include
in your business plan to
make it more dynamic and
memorable.

6. Include a visually appealing cover page to set the tone.
Use your company logo and photos, if applicable.
Cover

7. Bring your company analysis section to life with product
photos, location map and smart art graphics.
Company Analysis

8. Business Model
Menu Items Utilization
Percentage
Quantity Average
Price Point
Direct Cost
Beer 25% 2.25 $7.33 16%
Cocktails 20% 2.25 $7.00 19%
Wine by Glass 10% 2.25 $8.67 25%
Food Items 45% 1.00 $17.67 30%
Utilize a table to show how you will
generate revenue and your costs.

9. Industry Analysis
705.7
745.9
750.6
770.8
786.5
799.5
640
660
680
700
720
740
760
780
800
820
2010 2011 2012 2013 2014 2015
$U.S.millions
Revenue 2010-2015
A bar graph is a great way to illustrate industry revenue and projections.

10. Industry Analysis
32%
36%
10%
6%
5%
3%
2%
6% Injection Molding
Extrusion
Blow Molding
Calendering
Coating
Compression
Powder
Others
To show which products and services make-up the industry’s total revenue,
utilize a pie chart to illustrate the segmentation.

11. Customer Analysis
Detail the industry’s major market segmentation
with a pie chart that easily shows the largest markets.
48.5%
19%
16.5%
16%
Plastic Manufacturing Industry
Major Market Segmentation
Manufacturers
Construction
Retailers & Wholesalers
Exports

12. Customer Analysis
Illustrate additional key customer components and
psychographics through various chart types.
Consumers aged
21-30, 30%
Consumers aged
31-40, 25%
Consumers aged
41-50, 20%
Consumers aged
51-60, 15%
Consumers aged
61 and over, 10%
Alcoholic Beverage Consumer Demographics

13. Competitive Analysis
Niche Offering
Carefully curated selection of
apparel and baby goods specifically
tailored to an urban lifestyle
Service
NewCo is committed to providing
personalized, knowledgeable customer
service that addresses their clientele's
unique needs and wants
Creativity
The brand weaves art, music and
culture into every facet of its brand,
thus encompassing a lifestyle vs. just a
commerce experience.
Fashion-Focused
The brand is fashion-centric and
focuses on indie, hard to find brands
that are fun and have a nod to pop
culture.
Highlight specific competitive advantages with a
sleek, eye-grabbing visual.

14. A SWOT analysis will clearly define your strengths and
opportunities in the marketplace.
Competitive analysis
• Other existing card providers
could offer the same service
• Securing Distribution
agreements
• Auto rental companies could
begin to accept debit cards
• Limited Brand Presence
• Specialized purpose of
product may limit the
number of consumers
• Expand service
offering into other
markets that require a
credit card for
purchase
• Provides end
consumer with added
flexibility
• Only prepaid card
service focusing on
rental car industry
Strengths Opportunities
ThreatsWeakness

15. Marketing Plan
Public Relations
Traditional Media
Outreach
Creative Programming
Pre-Launch
Launch Events
Marketing
Website
SEO/SEM
Social Media
Reviews and Referrals
Online Presence
Promotions, Events &Strategic
Partnerships
Direct Email
Advertising
Online
Print
For quick reference, illustrate your channel and promotions
strategies.

16. Operations Plan
0-3 Months 3-6 Months 6-9 Months
More than 12
Months
Urgent Strategic Planning &
Business Plan
Development
Initiate Hiring Plan
Operations Plan
Execution (Office
Space, Partners,
Market Feedback)
Full Market
Launch
High Website and Content
Development
Sales and Marketing
Plan Execution
(Focused on Direct
Sales team)
On-Going Business
Development Efforts
with Prospective
Retailers
Moderate
Develop Relationship
with Prospective
Retailers & Partners
Sales and Marketing
Plan Execution
(Focused on Internet
Marketing)
Low Validate Platform via
Beta Test
Time to ImplementationLevel of Priority
Detail your operational milestones with an easy to read table.

17. To help visualize your company structure, include an
organizational chart.
Management Team
Founder and CEO
Chief Creative Officer
Marketing
Manager
Public Relations
Manager
Chief Financial
Officer
Chief Accountant
Chief Operation
Officer
Operations
Manager

18. Financial Plan
0%
2%
4%
6%
8%
10%
12%
14%
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Year 1 Year 2 Year 3 Year 4 Year 5
EBITDA, Net Income, and Net Profit (%)
EBITDA Net Income Net profit (%)
It is important to clearly illustrate your overall financials so
investors do not have to dig through your plan.

19. Funding needs should be clearly outlined for investors
Financial Plan
Funding Allocation Amount
Restaurant Build Out $300,000
Bar Build Out $405,000
Kitchen Build Out $675,000
Bar/Kitchen Equipment $55,000
Bar/Dining Room Furniture $65,000
Interior Finishes & Equipment $85,000
Exterior Finishes & Equipment $5,500
Working Capital $200,000
Total Initial Funding $2,570,500

20. 20How To Craft A Killer Elevator Speech
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