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Presentation about Coca Cola Company (Energy Drinks Company)
- 1. International Business Presented By: Kazi Reaz Rahman
- 2. Introduction of Coca Cola •The Coca-Cola Company, which is headquartered in Atlanta, Georgia, America. •International Company, Served more than 150+ Countries •John Pemberton (1886) •Founder (December 30, 1851 – March 12, 1929)
- 3. History of Coca Cola •The company has a long history of acquisitions. •Minute Maid in 1960 •Indian Cola Brand Thumps Up I1993 •IndianBar’s in 1995 •Odwalla Brand in 2001 •Fuze Beverage in 2007 •Huiyuan Juice Group in 2009 •Columbia Picture in 1982
- 4. Revenue And Sales •In 2010 Annual Report, the firm at that time sold beverage products in more than 200 Countries •In 2010 Report further states that of the more than 50 billion beverage servings of all types •Total sale – 43% in United States – 37% in Mexico, India, Pakistan, Brazil, Japan – 20% spread throughout the rest of the world
- 5. Staff & Management •Muhtar Kent is the CEO of Coca Cola company Ltd. Bottlers
- 6. Bottlers Types Earl r. Dean’s original 1915 concept drawing of the contour Coca-Cola bottle The prototype never made it to production since its middle diameter was larger than its base, making it unstable on Conveyor Belts. Final production version with slimmer middle section.
- 7. Brand Portfolio •Caffeine Free Coca – Cola (1983-Present) •Coca Cola cherry (1985 – present) in Canada •New Coke/ Coca Cola 2 (1985-2002) •Coca cola with lemon (2001-05) in North America •Coca Cola Vanilla (2002- Present) in Australia •Coca Cola Blach (2006-08) in America •Coca Cola Ginger (2016-Present) in Aus & NewZealand
- 8. Logo Design •The Coca-Cola logo was created by John Pemberton's bookkeeper, in 1885. 1887-1890s - “Inserting the trademark” 2016 - Present― “Taste the Feeling”
- 9. Competitors •Pepsi, the flagship product of PepsiCo
- 10. New Coke •On April 23, 1985 •The coca cola company decided to terminate its most popular soft drink and replace it with a formula it would market as New Coke. The American public's reaction to the change was NEGATIVE and the new coke was a major marketing failure.
- 11. New Coke
- 12. Sponsorship •Coca-Cola's advertising expenses accounted for US$3.256 billion in 2011. •Sports (Biggest Tournament) •Television (American Idol) •Theme parks Advertising •Direct Marketing •Viral Marketing •Web & Social Media •Sales & Promotions
- 13. Brands
- 14. Variants Variants • Diet Coke | • Vanilla | • Lime | • Caffeine-Free • Zero | • Cherry | • Orange | • • (Discontinued) • New Coke | • Lemon | • Black Cherry Vanilla | • BlāK |
- 15. In Bangladesh Coca- Cola Company •AM Beverage Unit-Coca-Cola
- 16. In Bangladesh Coca- Cola Company •NEW BOTTLING PLANT PART OF COKE'S PLANNED $74 MILLION INVESTMENT IN BANGLADESH •(Recent News)
- 17. Budgets Coca Cola has an global annual advertising budget of $1.6 billion a year. 2011-12 Q1 Highlights(Coca Cola India): Total Sales:$356.9 million Operating Income:$19.2million Net Profits:$6.4million Earning per Share:$1.69 Current Trading Price:$63.70 Return on Equity:30.9% Return on Assets:15.1% Return on Invested Capital:25.1% Gross Profit Margin:68.4%
- 18. Thank You