4. โข THE COCA COLA COMPANY
Founded 1892 (1892)
Industry Beverage
Headquarters
Atlanta, Georgia,
United States
Area served Worldwide
Key people
Muhtar Kent
(Chairman and
CEO)[1]
Revenue
โฒ US$31.0 Billion
(FY 2009)[3]
Operating income
โฒ US$8.23 Billion
(FY 2009)[3]
Net income
โฒ US$5.82 Billion
(FY 2009)[3]
5. HISTORY OF COCA COLA
๏ BIRTH OF A REFRESHING IDEA:
๏ Atlanta, Georgia, May 8, 1886. Dr. Jhon Stith
Pemberton and the โdelicious and refresgingโ
drinks.
๏ Frank M. Robbinson โ the Trademark โCOCA
COLAโ
๏ Sales: 9 drinks per day
6. The Candler Era
๏ถ1891-Atlanta Entrepreneur Asa G.Candler, the
sole proprietor of COCA COLA
๏ถ 1892 - Georgia Corporation named โThe Coca-
Cola Companyโ.
๏ถ1895 โ โCoca-Colaโ is now drunk in every state
and territory of United States.
7. Bottling Begins
๏ 1894 - In Vicksburg, Mississippi, Joseph A.
Biedenharn, the first bottler of coca cola.
๏ 1899 โ Benjamin F. Thomas & Joseph B.
White-headed of Chattanooga, Tennessee
the exclusive right to bottle & sell Coca-Cola
practically the entire United States.
๏ The development what is today the worldwide
Coca-Cola bottling system.
8. Earnest Woodruff
๏ 1919 - A group of investors headed by Earnest
Woodruff & W.C. Bradley purchased The Coca-Cola
Company for 25 million dollars.
๏ 500,000 shares of its common stock were sold
publicly for $40 per share.
๏ 1923 โ Robert Win sip Woodruff, Earnest Woodruffโs
son, was elected the president of the company.
๏ His management established quality standards for
every phase of the bottling operation.
๏ By the end of 1928, Coca-Cola sales in bottles had for
the first time exceeded fountain sales.
9. Olympics 1928
๏ 1928 โ The Coca-Cola and the Olympic
games: The first lightening of the flame and
the first sale of Coke at an Olympiad.
10. ๏ 1941 โ The entry of United States into war brought an
order from Robert Woodruff: โTo see what every man
in uniform gets a bottle of Coca-Cola for 5 cents,
wherever he is and whatever its costs the companyโ.
๏ More than 5 billion bottles were consumed by military
service personnel during the war.
๏ As a world emerged from a time of conflict, Coca-Cola
emerged as a worldwide symbol of friendship and
refreshment
1941 Unites States War and a symbol of
friendship:
11. Our Mission
๏ถTo inspire moments of
optimism and happiness...
๏ถTo create value and make
a difference.
๏ถTo refresh the world...
12. VISION
๏ People: Be a great place to work where people are inspired
to be the best they can be.
๏ Portfolio: Bring to the world a portfolio of quality beverage
brands that anticipate and satisfy people's desires and
needs.
๏ Partners: Nurture a winning network of customers and
suppliers, together we create mutual, enduring value.
๏ Planet: Be a responsible citizen that makes a difference by
helping build and support sustainable communities.
๏ Profit: Maximize long-term return to shareowners while
being mindful of our overall responsibilities.
๏ Productivity: Be a highly effective, lean and fast-moving
organization.
13. VALUES
๏ Our values serve as a compass for our actions
and describe how we behave in the world.
๏ Leadership: The courage to shape a better
future
๏ Collaboration: Leverage collective genius
๏ Integrity: Be real
๏ Accountability: If it is to be, it's up to me
๏ Passion: Committed in heart and mind
๏ Diversity: As inclusive as our brands
๏ Quality: What we do, we do well.
14. MAIN BOARD
MUHTAR KENT
Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola
Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a
variety of marketing and operations roles throughout his career. In 1985, he was
appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995,
he served as President of the Company's East Central Europe Division and Senior Vice
President of Coca-Cola International. Mr. Kent was named President and Chief
Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East
Group from 2005 until early 2006, where he was responsible for the operations across a
broad and diverse geographic region that included China, Japan and Russia. Mr. Kent
served as President of Coca-Cola International through most of 2006, responsible for
operations outside of North America. Mr. Kent holds a bachelor of science degree in
economics from Hull University, England, and a master of science degree in
administrative sciences from London City University.
15. HIERARCHY
ceo
administration
cfo cio
latin america pasific group
eurasia & africa
group
europeon union
group
sales &
marketing
human
resources
legal
global comunity
connection
north america
group
research &
innovation
business
service
social
responsibility
macdonalds
divison
science
streatagic
planning
supply chain
bsuiness &
tecnology
service
audit
control
innovation &
techology
customer &
commercial
family officers
communication
public affairs
customers and
sales
bottling &
investment
directors
21. MANAGEMENT PROCESS
๏ PLANNING:
๏ โWithout a strategy the organization is like a ship
without a raddar, going around in circles. Itโs like a
tramp that Has no place to go toโ.
Joel Ross and Michael Kami)
22. ๏ Strategic Goals:
๏ To continue to be an organization providing the quality
products to the valuable customers.
๏ To select and retain the professional people for the
organization.
๏ To project an outstanding corporate image.
๏ To satisfy the customer through extra ordinary service
and an excellent service along with the complete
tactical and operational support.
23. ๏ Tactical Goals:
๏ To increase the revenues by 20% as compared to
last year.
๏ To increase the total retail customers by around
10%.
๏ To increase the market share by 5%.
๏ To reactivate the discontinued customers by 30%.
24. ๏ Operational Goals:
๏ To find new customers,
๏ To retain existing ones,
๏ To bring back the discontinued accounts.
25. ๏ Organizing:
๏ถ Departmentalization:
1. Human Resource
2. Financial Department
3. Sales and Administrative Department
4. Production Department
๏ถ Assigning Authority & Delegation Of Power
๏ถ Equalizing Authority & Responsibility
๏ถ Staff Positioning
27. CHALLENGES & ISSUES
๏ Acidity and tooth decay
๏ High fructose corn syrup
๏ Environmental issues
๏ Water use
๏ Israel and the Middle East controversies
29. Coca Cola vs. Pepsi
The main dark cola
drink of the company
which started the
rivalry between these
Companies
Pepsi version of dark cola
which is the major
primary competitor to Coke.
Full Throttle is an
energy drink
produced by
the Coca Cola
Company.
AMP is and energy drink
produced and
distributed by Pepsi CO.
Vault is a carbonated
beverage that was
released by the Coca
Cola Company in
June
2005.
Mountain Dew MDX is an
energy drink
manufactured distributed by
PepsiCo. Under
Mountain Dew brand in
2005.
30. PowerAde is a sports
drink by Coca Cola
Company .
Gatorade is a non
carbonated sports drink
marketed by Quaker
Oats Company, a
division
of Pepsi Co.
Sprite is a clear,
lemon lime flavored,
non
caffeinated soft drink,
produced by Coca
Cola
Company. It was
introduced in the U.S
in 1961.
7 up is a brand of a
lemon-lime flavored
soft
drink
Minute Maid is a product
line of beverages
usually associated with
orange juice, but now
extends to soft drinks of
many kinds.
Tropicana products are an
American company
based in Bradenton, It has
been owned
by Pepsi Co. Inc. since
1998
31. Nestea is brand of iced
tea manufactured and
distributed by the
Nestle companyโs
Lipton Original iced
tea is a ready to drink
iced
tea brand sold by
Lipton through a
worldwide
partnership with Pepsi
Diet Coke or Diet Coca
Cola is a sugar-free
soft drink produced and
distributed by Coca
Cola Company, was
introduced in U.S. in 1982
Diet Pepsi is a low calorie
carbonated cola. It
was introduced in 1964 as
a variant of Pepsi
Cola with no sugar
Kinley is a brand of
still or carbonated
water
owned by The Coca
Cola Company.
Aquafina is non
carbonated bottled water
produced by PepsiCo.
34. Gimmicks
๏ Coca-cola has become the favorite drink to many people all over the
world. Coca-cola was sold in more than 200 areas.
The Coca-cola formula was found by John Pemberton during 1885 in
Columbus, Georgia, United States. Initially John Pemberton makes
the Coca-cola formula to be used as the medicine formula.
Pemberton claimed the formula Coca-cola could cure various
disease, for example morphine addiction, the digestive problem,
neurasthenia, headache and impotent. Pemberton used the formula
of Coca-cola inspired from the coca wine that Angelo Marini finds.
The name of Coca-cola was taken from the Coca leaves and Cola
nuts. According to the story, Pemberton the Coca-cola formula used
the mixture of two material kinds. The discovery of the name was so
simple. Now the brand of Coca-cola had was very big According to
Inter brand in 2002 the value of the Coca-cola brand was number of
one in the world (US$69.6 billion). The number of two was occupied
by Microsoft (US$64.1 billion). Therefore, Coca-Cola has make the
brand image in minds of people.
๏
37. Interview with HR Officer
๏ Name: Mr. Raheel Mahmood
๏ Job title: HR Officer
๏ Qualifications: MBA HR
๏ Experience: 9 years
๏ Background: 7 years worked in Descon Ltd.
Joined Coca Cola in 2008.
๏ Contact # 0322 4171612
