Coca-Cola is the largest and most recognized brand globally. It owns over 500 brands worldwide while its main competitor PepsiCo owns only 23. Coca-Cola has consistently outperformed PepsiCo in sales and brand value. While PepsiCo has struggled financially in the past, Coca-Cola has strong company policies and brand stewardship focusing on health while maintaining taste through products like Diet Coke, the second largest beverage globally.

1. Coca-Cola
It’s the Real Thing

2. • Biggest and most recognized economic brand in the history of
the Modern world.
• It led the 20th century beverage world.(as well as the 21st
century.)
• In 2015, it was the third most valuable brand after Google and
Apple. None of our competitors made the top 10.
• It now owns more than 500 other brands across the world while
PepsiCo owns only 23.

3. 0
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Brand Revenue
Coca-Cola Diet Coke Pepsi Max Fanta(by Coca-Cola) Pepsi

4. Sales (in million pounds)(2018)
Coca Cola is represented by blue
Pepsi is represented by yellow

5. • Coca-Cola has always had very good company policies whereas other
famous brands like PepsiCo have had a good history of almost going
bankrupt, not once but twice!
• PepsiCo would have been successful in the agricultural industry, as
farmers seem to love using them as insecticides !!

6. • Our formula is a trade secret forever, so we never get into
trouble with patents as often as they do.
• PepsiCo’s Products like Lays are unhealthy while products like
Aunt Jemima are considered Racist.

7. • Coca-Cola is always committed to keeping people’s lives
healthy. We make sure that there are no compromises on
people’s health which is why it’s the most popular beverage
company in the world.
• Our company has always tried to reduce the amount of sugar in
beverages while keeping the same taste. This has led to the rise
of Diet coke, the world’s second largest beverage after Coca-
Cola.

8. • Rival Brands copied our version of the product and are now
reaping the benefits of it.
• •Even if that is the case, Diet Coke has been doing
consistently well in sales, year after year.

9.  Let’s get three things straight.
 Firstly, Ronaldo had made it clear multiple
times that he is not a fan of any soft drink in
general.
 Secondly, Pepsi does not get to sponsor the
biggest events in the world like the
Euro League, the NBA, and the Olympic
games like Coke.
 The losses incurred can easily be converted
by being the longest standing sponsor of
Biggest Sporting Event in the world- The
Olympics , which are right around the
corner.