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Coca Cola Presentation
PRESENTED BY
MOHIT MAHAJAN
1886
Coca Cola
BORN
1891
Coca Cola’s first
BOTTLINGIn a drug store occurred
Coca-Cola was made for the cure of
headache
and other illnesses
Sales for the first year were only
$50
Only 9
servings of the soft drink were sold
each day
Now number of coke bottles sold each day
1.8 billion
is the
Coca-Cola
most recognized word in
Okay
the world after
Total number of Coca-Cola Products
3,900
Number of worldwide Coke employees
150,900
Company Profile
Name The Coca Cola Company
Industries served Beverages
Geographic areas served Worldwide
Headquarters Atla...
• To refresh the world...
• To inspire moments of optimism and happiness...
• To create value and make a difference.
Missi...
Vision
• People: Be a great place to work where people are
inspired to be the best they can be.
• Portfolio: Bring to the ...
Vision
• Planet: Be a responsible citizen that makes a
difference by helping build and support sustainable
communities.
• ...
• Focus on the Market
• Work Smart
• Act Like Owners
• Be the Brand
Values
Worldwide Share
Market Share in India
Global Competitors
• PepsiCo Inc.
• Dr Pepper
• Snapple Group, Inc.
• Unilever,
• Groupe Danone,
• Kraft Foods Inc.,
• Nes...
Marketing Mix 7 Ps
Product
3,900
Coca Cola has the big chain of Product line
Over Products
Price
As competition started, now Coke has shifted to
Earlier Coke used cost based pricing
competitive pricing
strategy
VS
Place
Target Market is Entire Planet
Segmentation
Coke’s commercials basically based on
young generations.
Promotion
• Getting shelves at Eye Catching Position
• Print media
• Tv commercial
• Billboards and holdings etc
Chronology of Slogans
• 2001 life is good
• 2003 Jo Chahe Hojae Coca-Cola enjoy
• 2006 Thanda Matlab Coca-Cola
• 2007 Kha ...
Other Promotion Activities
Coca-Cola Concerts
People
• 700 K + System Associates World Wide
• 5M women to be EMPOWERED by 2020
• Listed as one of the top 50 companies
f...
Physical Evidence
PROCESS
Ingredient
Sweetener
Secret Formula
CO2
Water
Materials
Washing &
Rinsing
Mixing&Blending
H20 & Sugar
Formu...
Thank You…
7 P's of Marketing of Coca Cola
7 P's of Marketing of Coca Cola
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7 P's of Marketing of Coca Cola

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7 P's of Marketing of Coca Cola

  1. 1. Coca Cola Presentation PRESENTED BY MOHIT MAHAJAN
  2. 2. 1886 Coca Cola BORN 1891 Coca Cola’s first BOTTLINGIn a drug store occurred
  3. 3. Coca-Cola was made for the cure of headache and other illnesses
  4. 4. Sales for the first year were only $50
  5. 5. Only 9 servings of the soft drink were sold each day
  6. 6. Now number of coke bottles sold each day 1.8 billion
  7. 7. is the Coca-Cola most recognized word in Okay the world after
  8. 8. Total number of Coca-Cola Products 3,900
  9. 9. Number of worldwide Coke employees 150,900
  10. 10. Company Profile Name The Coca Cola Company Industries served Beverages Geographic areas served Worldwide Headquarters Atlanta, Georgia, U.S. Current CEO Muhtar Kent Revenue $ 41.9 billion (2016) Employees 700 K+
  11. 11. • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference. Mission
  12. 12. Vision • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
  13. 13. Vision • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast- moving organization.
  14. 14. • Focus on the Market • Work Smart • Act Like Owners • Be the Brand Values
  15. 15. Worldwide Share
  16. 16. Market Share in India
  17. 17. Global Competitors • PepsiCo Inc. • Dr Pepper • Snapple Group, Inc. • Unilever, • Groupe Danone, • Kraft Foods Inc., • Nestlé S.A. and others.
  18. 18. Marketing Mix 7 Ps
  19. 19. Product 3,900 Coca Cola has the big chain of Product line Over Products
  20. 20. Price As competition started, now Coke has shifted to Earlier Coke used cost based pricing competitive pricing strategy VS
  21. 21. Place Target Market is Entire Planet
  22. 22. Segmentation Coke’s commercials basically based on young generations.
  23. 23. Promotion • Getting shelves at Eye Catching Position • Print media • Tv commercial • Billboards and holdings etc
  24. 24. Chronology of Slogans • 2001 life is good • 2003 Jo Chahe Hojae Coca-Cola enjoy • 2006 Thanda Matlab Coca-Cola • 2007 Kha Le Pee Le Jee Le ("eat drink live")
  25. 25. Other Promotion Activities Coca-Cola Concerts
  26. 26. People • 700 K + System Associates World Wide • 5M women to be EMPOWERED by 2020 • Listed as one of the top 50 companies for DIVERSITY by Black Enterprise Magazine ( 2016 )
  27. 27. Physical Evidence
  28. 28. PROCESS Ingredient Sweetener Secret Formula CO2 Water Materials Washing & Rinsing Mixing&Blending H20 & Sugar Formula Syrup Co2 Adding FillingLabeling Capping Coding Inspection Packaging & Warehouse Delivery
  29. 29. Thank You…

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