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The Fizz Biz COCA - COLA
Case study analysis
International business and environment
Submitted To: Submitted
By:
Makhmoor Sir Angadbir Singh (11410838 )
Stephy (11407541)
Manpreet Kaur( 11404239)
Amit Sharma ( 11405089)
Q1406
INTRODUCTION
• Industry Beverage
• Founded 1892 Dr. John S. Pemberton
• Founder(s) Asa grigs candler and
Dr. John Stith Pemberton
• Headquarters Atlanta Georgia, U.S.
• Area served Worldwide
• Key people Muhtar Kent(Chairman & CEO)
• Employees 1,30,600
• Website TheCoca-ColaCompany.com
HISTORY
• Coca cola is a carbonated soft drink sold in stores,
restaurants throughout the world.
• cola originated as a soda drink in 1886,began
bottling in 1894.
• COCA COLA was developed by JOHN PEMBERTON
as an American iconic brand known for high quality.
• Bottling plants were initially built in CUBA and
PANAMA.
• As the company expanded its business to global
markets, particularly after world war 2nd,many
people in Africa, Asia, Europe have come to
associate the taste of this cold drink with American
culture.
WOW FACTS….!!!!!
• Coke makes so many different beverages that if
you drank one per day, it would take you over 9
years to try them all
• The Coca-Cola brand is worth an estimated $74
billion: more than Budweiser, Pepsi, Starbucks
and Red Bull combined
• If you stacked up Coke's 2.8 million vending
machines, they would take up 150.2 million cubic
feet of space -- the size of 4 Empire State Building
COCA COLA & GLOBALISATION
JOINT VENTURES AND FRANCHISES
• 3 way joint venture
• Bottlers - the backbone
• Increase in and expansion of technology
• Expanded cross national cooperation
• Liberalization of cross border trade
COCA COLA is everywhere……
• China - ‘concentrate’ plant
• Philippines - bought bottlers
• Vietnam - joint ventures
• Peru - half ownership with
Inca kola
• India - Coca Cola India Pvt Ltd
EXPANSION STRATEGY
(COLLABORATION)
• Developing new products
• Acquiring companies that have
complementary products
• Gaining licenses to use brand
names other countries
INTERNATIONAL BARRIERS
• RED V/S BLUE
• OWNERSHIP PROBLEM
• TASTE PREFERENCES
• DECREASE IN GROSS PROFIT AND NET PROFIT
MARGINS
SOLUTIONS
• Creating more efficient packaging
• Creating a better brand image through
product differentiation
• Innovative policies to curb competitors
• Eliminating landfill waste
• Use of recycled & renewable materials
• Launch of new & better products in market
• Removal of unethical business practices
REFERENCES
• BOOK
• Daniels,John.D, Radebaugh,Lee.H, Sullivan,Daniel P,
Salwan Prashant – International Business- Environment
and Operations,12, Pearson
• WEBSITES
• http://www.businessinsider.com/facts-about-
coca-cola-2011-6?IR=T#americans-ingest-17-
million-tons-or-108-pounds-per-person-of-
sugar-each-year-from-coca-cola-alone-12
The fizz biz coca   cola  presentation

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The fizz biz coca cola presentation

  • 1. The Fizz Biz COCA - COLA Case study analysis International business and environment Submitted To: Submitted By: Makhmoor Sir Angadbir Singh (11410838 ) Stephy (11407541) Manpreet Kaur( 11404239) Amit Sharma ( 11405089) Q1406
  • 2. INTRODUCTION • Industry Beverage • Founded 1892 Dr. John S. Pemberton • Founder(s) Asa grigs candler and Dr. John Stith Pemberton • Headquarters Atlanta Georgia, U.S. • Area served Worldwide • Key people Muhtar Kent(Chairman & CEO) • Employees 1,30,600 • Website TheCoca-ColaCompany.com
  • 3. HISTORY • Coca cola is a carbonated soft drink sold in stores, restaurants throughout the world. • cola originated as a soda drink in 1886,began bottling in 1894. • COCA COLA was developed by JOHN PEMBERTON as an American iconic brand known for high quality. • Bottling plants were initially built in CUBA and PANAMA. • As the company expanded its business to global markets, particularly after world war 2nd,many people in Africa, Asia, Europe have come to associate the taste of this cold drink with American culture.
  • 4. WOW FACTS….!!!!! • Coke makes so many different beverages that if you drank one per day, it would take you over 9 years to try them all • The Coca-Cola brand is worth an estimated $74 billion: more than Budweiser, Pepsi, Starbucks and Red Bull combined • If you stacked up Coke's 2.8 million vending machines, they would take up 150.2 million cubic feet of space -- the size of 4 Empire State Building
  • 5. COCA COLA & GLOBALISATION JOINT VENTURES AND FRANCHISES • 3 way joint venture • Bottlers - the backbone • Increase in and expansion of technology • Expanded cross national cooperation • Liberalization of cross border trade
  • 6. COCA COLA is everywhere…… • China - ‘concentrate’ plant • Philippines - bought bottlers • Vietnam - joint ventures • Peru - half ownership with Inca kola • India - Coca Cola India Pvt Ltd
  • 7. EXPANSION STRATEGY (COLLABORATION) • Developing new products • Acquiring companies that have complementary products • Gaining licenses to use brand names other countries
  • 8. INTERNATIONAL BARRIERS • RED V/S BLUE • OWNERSHIP PROBLEM • TASTE PREFERENCES • DECREASE IN GROSS PROFIT AND NET PROFIT MARGINS
  • 9. SOLUTIONS • Creating more efficient packaging • Creating a better brand image through product differentiation • Innovative policies to curb competitors • Eliminating landfill waste • Use of recycled & renewable materials • Launch of new & better products in market • Removal of unethical business practices
  • 10. REFERENCES • BOOK • Daniels,John.D, Radebaugh,Lee.H, Sullivan,Daniel P, Salwan Prashant – International Business- Environment and Operations,12, Pearson • WEBSITES • http://www.businessinsider.com/facts-about- coca-cola-2011-6?IR=T#americans-ingest-17- million-tons-or-108-pounds-per-person-of- sugar-each-year-from-coca-cola-alone-12