its all about cocacola

3. EVOLUTION
Invented in Georgia in May 1886.
Coca-Cola named because of two components Coca leaves
and cola nuts.
In 1894 American Businessman Asa Candler From
Pemberton’s heirs.
In 1948 Coca-Cola claimed about 60% of the market share
all over the world.
Now-a- days Coca-Cola company market share decreases due
to other competitors.

4. COMPANY INTRODUCTION
• Coca-Cola was invented in May 1886 by Dr.
John S. Pemberton In Atlanta, Georgia.
• Name “Coca-Cola” was suggested by Dr.
Pemberton’s bookkeeper, Frank Robinson.
• Currently offers more than 500 brands in over
200 countries and serves over 1.6 billion
servings each day.
• Company operates a franchised distribution
system dating from 1889.

5. BRANDS TIMELINE
Logotype
created in 1885
First Coca-Cola
ad in the Atlanta
journal in l886
First sponsored
in Olympics in
Amsterdam in
1928
First Coca-Cola
Tv ad Created in
1950
“Things go
better with
coke” campaign
in 1966

6. BRANDS UNDER COCA COLA

7. PROMOTION OF COKE
• Associating with McDonald’s, etc.
• Associating with cricket, cinema & music
• Endorsing through top celebrities
• Building high brand visibility
• Re-inventing itself
• Making it a generic product – “Zalama coca
cola pila de”
• Promoting it self through musical events
such as Coke studio, Coke festival etc.
• Packaging it in an attractive & economical
way

8. PRODUCT OF COCA-COLA
“COKE”
•The main product of Coca-Cola is coke.
•Coke is available in variety of sizes and
prices depends on the size of bottles.
•Sizes vary from 240 mL to 2.15 L as
shown in cans, glasses and plastic
bottles.

9. SUITABLE PRICES OF COCA-
COLA
• The price of the drink will be the same as the rest of the drinks of that
categories.
• Competitive pricing strategies are:
• Regular 250mL Rs 25/-
Tin packs 240mL Rs 40/-
• Family pack 1 L Rs 60/-
1.5L Rs 90/-
• Economy pack 2.15L Rs 120 /-

10. WHY ONLY COKE?
•To Refresh Mind and Body.
•Because of its unique taste.
•Because of its name and brand.
•Because of its good quality.

11. PROMOTIONAL MIX TOOLS
Advertising
Direct Marketing
Sales Promotion
Internet Marketing
Public Relations

12. MEDIUM OF ADVERTISING
Medium of Advertising
Print Media
Point of sales
material
 Posters
Stickers
Viz Coolers,
Freezers etc
Tv Commercials

14. Re-Launching of
Diet-Coke

15. DIET COKE
• Diet Coke is a sugar free soft drink and low caloric drink of
the coca cola family
• It was introduced in the united states in 1982.
• In 1983 coca cola introduced the caffeine free variant of
diet coke.
• 1986 to 2007 diet coke was introduced in different flavors
like lime, vanilla, cherry etc.
• Diet coke introduced in 2001 in Pakistan.

16. WHY DIET COKE FAILED??
• Production Feature (i.e., Taste)
• Weak Promotion
• Positioning

17. MAIN REASON OF COCA
COLA FAILURE
• The most commonly distributed version of Diet Coke relies on
‘ASPARTAME’ as a sweetener.
• This ingredient is blamed to cause serious illness such as
cancer, brain tumor, bladder, cancer n others.
• It was causing bad breath.
• It lacked the strong flavor of cold drink especially the
sweetness

18. STRATEGIES TO OVERCOME
• ASPARTAME replaced by ‘STEVIA’ leaf as a sweetener avoiding
all the health issues.
• Stevia is 100% NATURAL.
• Stevia’s taste has a slower onset and longer duration than that
of sugar, thus adding totally new taste to the drink.
• To be positions as an add-on to Coca-Cola for health conscious
people

19. STPD ANALYSIS
SEGMENTATION
The market segment for the product will
be consumers above the age group of 15
years.
TARGETING
The target market for diet coke would be
the health conscious individuals and
youth in the segmented market.
POSITIONING
The product is intended to be positioned
as ‘the only cola drink with a herbal
ingredient’.
This is intended to give diet coke an edge
over other cola drinks in terms of health
in the minds of the targeted consumers.
DIFFERENTATION
‘’zero calories, real taste’’ that creates
flavor category within the target market.

20. HOW RELAUNCHED
HELPED
• The Health conscious
people supported and
promoted the product
through “Word of Mouth”
as well
• People’s perception
changed.

21. PROMOTION
• FIFA world cup
• Common wealth games
Advertising on:
• Television
• News paper
• Magazines
• Health club, fitness n slimming
center
• Tie up with sports club

22. OTHERS
• Eye Catching Position
• UTC(under the crown)Scheme
• POS(point of scale)Material
• Radio
• Internet

24. Fanta
Type
Manufacturer
Country of origin
Introduced
Variants
Related products
Soft drink
The Coca-Cola Company
Germany
1940
International availability
Sunkist, Crush, Slice, Marinda

25. FANTA IN FLASHBACK
After the US entered the war in 1939 Max Keith
couldn’t get Coca Cola syrup from America to make
Coke so he invented a new drink out of the ingredients
he had available to him and made it specifically for the
Nazi market and the Third Reich. The drink was called
Fanta.

26. FANTA
• Fanta is a favorite drink in Europe since 1940s, Fanta was
acquired by the Coca-Cola company in 1940s.
• Fanta orange flavor is the core flavor and is representing about
70% of its sale.
• Fanta serves best in Brazil, Germany, Spain, Italy and
Argentina. Fanta is still a Coca-Cola product and it comes in
many different flavors.

27.  MISSION
•To refresh the world- in body,
mind and spirit
• To inspire moments of optimism-
through our brands and our
actions
• To create value and make a
difference- everywhere we engage
MISSION
-and-
VALUES

28. MISSION
-and-
VALUES

29. SEGMENT
For all people seeking a soft
drink for regular occasions,
parties
TARGET GROUP
All age groups Lower, middle and
upper class people
POSITIONING Fun youth brand
STP

30. FANTA FLAVORS

31. NUTRITIONAL VALUE

32. • Fanta is a well-known brand of soft drink that has nearly ninety flavors in it.
Most of these are available to suit the needs of a particular region. Its most
common flavor is the orange Fanta that is available in most of the countries.
The product is available in pet bottles, glass bottles and cans of several sizes.
• It is basically a sparkling drink that is refreshing, bubbly and bright with no
caffeine and 100% natural flavors.
• Fanta was the second product launched by Coca-Cola and has found a product
base that has spread in most countries of the world.
MARKETING MIX OF FANTA

33. PRICES OF FANTA
2.25 liter
Rs. 110
1.5 liter
Rs. 80
Liter
Rs. 60
Regular
Rs. 25
Tin Pack
Rs. 40

35. Strength
1. Excellent branding and
advertising
2. Excellent distribution and
availability
3. Popular among youth
Opportunity
1. Successful brand of Coca-
Cola
2. Buy out competition
3. More brand recognition
Analysis

38. History…
• Originated in WEST GERMANY as FANTA KLARE ZITRONE
(“Clear Lemon Fanta”) in 1959.
• Introduced to United States in 1961 to compete against
7-up.
• Created by COCA COLA company.
• Sprite is world’s leading lemon-lime flavored soft drink.

39. History…
• Sold in more than 190 countries.
• Rank 2 Global brand for TCCC (The Coca Cola Company).
• Sprite was introduced in Pakistan in 1972.
• By the 1980’s Sprite had begun to have a large following among
teenagers.
• Rank No. 2 after 7-up as lemon-lime fizzy drinks category in Pakistan.

40. History…
Why we call Sprite Sprite………….?

42. Two Brands enters the market; one leads while other lags.
The History is full of such epic brands brawls
• Apple VS Microsoft
• Pepsi VS Coke
• Facebook VS Twitter
• Burger-King VS McDonalds
• Sprite VS 7-UP

46. • Sprite is a colorless, lemon-lime flavored soft drink.
• Crisp & Clean taste that really quenches your thirst.
• Sprite has an honest & straightforward attitude that sets it apart from other soft
drinks.
Product Related Attribute

47. • No Caffeine
• 100% natural flavors
Product Related Attribute
• There are 140 calories in a 1 can of serving of sprite
• Calorie Breakdown: 0% Fats, 100% Carbohydrates and
0% proteins
• Helps digestion as per popular belief
• Ingredients include Carbonated water (𝑪𝑶 𝟐_), Sugar,
Citric Acid and Sodium Citrate.
• It also contains flavoring and Sodium Benzoate

48. There are about 30 different flavors of Sprite
Some famous flavors are:
• Sprite (The original flavor)
• Sprite Zero
• Sprite Lemon-Lime Herb
• Sprite Dry Lemon
• Sprite Super Lemon
• Sprite Ice
• Sprite on Fire

49. Promotion Of Sprite
• Billboards
• TV
• Social Media
• Posters

50. Pricing
• 250 ML Can Rs.25
• 330 ML Can Rs.35
• 500 ML Can Rs.45
• 1 L Pet Rs.55
• 2.25L Pet Rs.100
• Aim to cover different SECs through
different prize touch points
• Usage based packages: entry, frequency,
upsize and upscale

51. Distribution
Available at three channels
• Traditional Trader-Which incudes Beverage Vendors, Grocery stores and Bakeries.
• Modern Trader-Include Hyper Markets, Petro Markets and mini Markets.
• On Premise- Local Food stand & Restaurants

53. A Product of Coca Cola
FUZE ICED TEA

54. INTRODUCING FUZE
• Fuze Iced Tea is bottled iced tea distributed by the Coca-Cola
Company.
• our refreshing tea comes with an ocean view because every sip is a
bright utopia on the isles of Fuze.

56. COMPANY HISTORY
• Fuze Beverage was founded by Lance Collins and creative director Paula Grant in the
basement of Collins’s Englewood Cliffs, New Jersey home in 2000.
• The brand was launched, first in the Northern California market in 2001 with three
flavors packaged in fruit-themed bottles: mixed berry, banana colada and cranberry
raspberry. In 2002 the brand launched two additional flavors, peach mango and
tropical punch; the same year, the company grew to 30 employees and moved out
of Collins' basement.
• The company's growth attracted the attention of The Coca-Cola Company, which
purchased Fuze Beverage in February 2007 for an estimated $250million.Coke also
gained the rights to NOS Energy Drinks and Water Plus as part of the purchase.

57. There are different types of Fuze drinks designed with a
purpose. People drink these beverages for many reasons.
The different drink lines include the Slenderize,
Refresh, Tea, and a Vitalize.
There is an abundance of flavors and different Fuze drinks that you can choose from
to enjoy every day.
You can even choose from many flavors of teas designed for the tea lover in you.
These drinks are packed with vitamins to provide what the body needs and most
people are lacking for energy and their health.
Different FUZE for
different Peoples

58. TEA FOR EVERYONE!
It is common for people to assume the Fuze drinks are for
athletes but there are many different types of people that
drink these beverages and they are designed for
everyone. You might want to drink these beverages if you are trying
• to lose weight,
• replenish your body from dehydration,
• revitalize the body,
• or even enjoy a nice flavor of tea.

59. DOES FUZE ICED TEA HAVE CAFFEINE?
Fuze Iced Tea is bottled iced tea distributed by the Coca-Cola Company.
The above listing is for Fuze Lemon Tea, but according to customer
service all tea-based Fuze beverages have approximately the
same caffeine amount. Thank you for contacting The FUZE Corporation.
... Currently all FUZE Teas contain caffeine– approx.

60. IS FUZE TEA CARBONATED?
• Fuze Beverage , commercially referred to as simply Fuze (marketed in
Turkey and Switzerland as Fuse), is a manufacturer of teas and non-
carbonated fruit drinks enriched with vitamins.
How many calories does Fuze iced tea have?
• Fuze Iced Tea Lemon - Fuze Iced Tea 20 oz

61. INGREDIENTS IN FUZE ICED TEA
• Water, High Fructose Corn Syrup, Tea Concentrate, Tea Powder, Natural
Flavors, Citric Acid, Phosphoric Acid, Potassium Citrate, Potassium
Sorbate (Preservative), Tea Extract, Sodium Benzoate (Preservative),
Sucralose, Calcium Disodium Edta (Preservative), Pyridoxine
Hydrochloride (Vitamin B6), Cyanocobalamin (Vitamin B12).
• Sugar content: 31 grams (per 20 ounces).

62. Nutrition Quantity
Carbs
Dietary Fiber
Sugar
Fat
Saturated
Polyunsaturated
Monounsaturated
Trans
Protein
Sodium
Potassium
Cholesterol
Vitamin A
Vitamin C0
Calcium
Iron
Percentages are based on a diet of 2000 calories a day
32g
0g
31g
0g
0g
0g
0g
0g
0g
190mg
0mg
0mg
0%
0%
0%
0%
Nutrition

63. SOME FLAVOURS

66. CONCLUSION
•100% Hala ingredients
•Healthy and Enriched with nutrition
•For every age of person
•Unique taste and Quality of Flavors