Today we will be talking about coca cola company we will make sure to provide you specific information
about this company, and list of information what are we will go through is shown at the screen
>>>introduction slide <<<<<
There are lots general and specific factors that affect coca cola let’s look at most important ones that affect
Economic- economic crisis can affect coca-cola in negative way; growth of unemployment as well as
inflation with consumer purchasing power fall impacts coca-cola company as well as other companies in
Competitors – beverage industry is big and coca cola has quite a lot of competitors, competitor’s actions
affect cola directly, like if Pepsi introduces new product that is innovational cola has to invest money in
researching and making new product to be competitive.
Important stake holders of coca cola
One of the most important stakeholders of company are employees because without them company simply
can’t operate coca cola deeply respects his employees and cares about them.
Now let’s take a look at coca colas organizational culture
Coca colas Roadmap starts with their mission, which is enduring. It declares their purpose as a company and
serves as the standard against which they weight their actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
Coca colas vision
Cola vision serves as the framework for our Roadmap and guides every aspect of their business by
describing what they need to accomplish in order to continue achieving sustainable, quality growth.
These are examples of coca colas vision statements
People: Be a great place to work where people are inspired to be the best they can be.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Coca cola values
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well
Coca colas culture is strong because their key values are deeply held and widely shared, employees accept
the organizations key values and greater their commitment to those value so culture becomes stronger and
Tools for transmitting culture,
Coca cola used polar bears as their symbol or advertising for 70 years and now a days it has fund that is
saving for polar bears home,
As for slogans let’s take a look at couple of them from the past till today
1886 - Drink Coca-Cola
1917 - Three Million a Day
1923 - Enjoy Thirst
1959 - Be Really Refreshed
1971 - I'd Like to Buy the World a Coke
1989 - Official Soft Drink of Summer
2001 - Life Tastes Good
2006 - The Coke Side of Life
2009 - Open Happiness
2011 - Life Begins Here
SR and ethics
SR OF COLA
Coca cola is social responsible company business is not only about legal and economic obligations it’s about
doing right thing for society, and coca cola is one of the best examples of this, The Coca-Cola Company has
been committed for helping people make their dreams come true
Imagine if you walked up to a vending machine, dropped in a couple coins, made your selection and a soda
popped out. Seems completely normal, right? Now, what if another soda came out. Possibly the computer
on the fritz but kind of cool, huh? But, what if it kept spitting out soda after soda, started pouring the soda
for you into a glass, gave you some flowers and a pizza? Think that would cause a group of people to gather
’round the vending machine? Of course it would
The Coca-Cola Company today announced multi-million dollar partnership agreements with three leading
biotechnology companies to accelerate development of the first commercial solutions for next-generation
Plant Bottle™ packaging made 100% from plant-based materials.
Coca-Cola Refreshments (CCR) is rolling out six all-electric, zero-emission trucks which is part of the
Company's growing fleet of alternative fuel vehicles in North America, which will surpass 750 by year-end.
The core of the ethics and compliance program at The Coca-Cola Company is their Code of Business
Conduct. The Code that guides their business conduct, requiring honesty and integrity in all matters. All of
our associates and directors are required to read and understand the Code and follow its precepts in the
workplace and larger community.
By 2012, improve water efficiency by 20 percent compared with a 2004 baseline.
Reduce their water use ratio
Greater efficiency in our water use does not mean making fewer products. In fact, they intend to reduce their water use
ratio—the amount of water they use to make a liter of product—while growing their business
They have already improved their water use ratioby 16 percent to date, compared to 2004.
1. SWOT ANALYSIS:
The extremely recognizable branding is one of Coca-Cola’s greatest strengths. Powerful symbol of quality
Although domestic business as well as many international markets is thriving, Coca-Cola has recently
reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing
Brand recognition is the significant factor affecting Coke’s competitive position. Coca-Cola’s brand name is
known well throughout 90% of the world today. The primary concern over the past few years has been to get
this name brand to be even better known.
Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial.
The threat of substitutes, however, is a very real threat.
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Extraordinary results, every day
Our small start began 125 years ago with a single product, Coca-Cola®, in a single pharmacy that refreshed
the town of Atlanta, Georgia. During the first year, sales averaged a modest nine drinks per day. Today, our
beverages are enjoyed at a rate of more than 1.7 billion times a day around the world. Simply pick a spot on
the globe and chances are, we’re there. We truly are a diverse and global organization with many of our
people employed outside the United States.
The Coca-Cola offers opportunities to excel within a diverse team rich in talent, ideas, perspectives,
background and culture. We have created an environment and way of operating that empowers our people
to create extraordinary results every day
Our various diversity education programs efforts have moved from minimizing conflict to strengthen our
ability to amplify, respect, value and leverage our differences to drive sustainable business results.
Our three pillars of diversity education are Diversity Training, a Diversity Speaker Series and our Diversity
Ongoing diversity training helps drive employee engagement, create a work environment that visibly values
and leverages diversity and accelerates productivity.
We also offer supplier diversity training to help ensure that associates understand how to leverage the
procurement power of the company by creating a pool of suppliers that include minority- and womenowned businesses.
Work life balance
We believe in healthy work life balance and our company works diligently to help ensure this is a reality for
We offer associate training and workshops on time management; provide flexible work arrangements in
many areas of our business; and provide tools and resources to allow work to be done efficiently and
effectively in a normal workday.