Coca-Cola is a carbonated soft drink sold in stores,
restaurants, and vending machines throughout the world.
It is produced by The Coca-Coca cola
company of Atlanta, Georgia, and is often referred to simply
as Coke (a registered trademark of The Coca-Cola
Company in the United States since March 27, 1944).
The company produces concentrate, which is then sold to
licensed Coca-Cola bottlers throughout the world.
Based on Interbrand's best global brand 2011, Coca-Cola
was the world's most valuable brand
The prototype Coca-Cola recipe was formulated at
Pemberton's Eagle Drug and Chemical House, a drugstore
in Columbus, Georgia, originally as a coca wine
It was initially sold as a patent medicine for five cents
A copartnership had been formed on January 14, 1888
between Pemberton and four Atlanta businessmen: J.C.
Mayfield, A.O. Murphey; C.O. Mullahy and E.H. Bloodworth
• Coca-Cola the soft drink company uses the modern image of
Santa Claus in its advertising
• In 1971 a song from a Coca-Cola commercial called "I'd Like
to Teach the World to Sing", produced by Billy Davis, became
a hit single
• Some Coca-Cola television commercials between 1960
through 1986 were written and produced by former Atlanta
radio veteran Don Naylor(WGST1936–1950, WAGA 1951–
1959) during his career as a producer for the McCann
Erickson advertising agency
• Coca-Cola has also advertised its product to be consumed as
a breakfast beverage, instead of coffee or tea for the morning
• The advertisement fell into disuse in 2001, as the Coca-Cola
company restructured its advertising campaigns so that advertising
around the world was produced locally in each country, rather than
centrally in the company's headquarters in Atlanta, GeorgiaThe
"Holidays are coming!
• advertisement features a train of red delivery trucks, emblazoned
with the Coca-Cola name and decorated with Christmas lights,
driving through a snowy landscape and causing everything that they
pass to light up and people to watch as they pass through
• Coca-Cola was the first commercial sponsor of the Olympic games,
at the 1928 games in Amsterdam, and has been an Olympics
sponsor ever since
• Since 1978, Coca-Cola has sponsored the FIFA World Cup, and
other competitions organised by FIFA
• In addition, Coca-Cola sponsors the annual Coca-Cola
600 and Coke Zero 400 for the NASCAR Sprint Cup
Series at Charlotte Motor Speedway in Concord, North Carolina and
Daytona International Speedway in Daytona, Florida
• STRENGTH: The best global brand in the world in terms of value
($77,839 billion), World’s largest market share in beverage, Strong
marketing and advertising, Most extensive beverage distribution
channel, Customer loyalty, Corporate social responsibility
• WEAKNESS: Significant focus on carbonated drinks, Undiversified
product portfolio, High debt level due to acquisitions, Negative
• OPPORTUNITY: Bottled water consumption growth, Increasing
demand for healthy food and beverage, Growth through
acquisitions, Growing beverages consumption in emerging markets
• THREATS: Changes in consumer preferences, Water scarcity,
Strong dollar, Legal requirements to disclose negative information
Different Product: The Coca-Cola Company's products
include beverage concentrates and syrups, with the main
product being finished beverages. The business has over
300 brands of beverages around the world with the main
ones being Coke, Fanta, Lift, Sprite, and PowerAde.
Different Price: The prices of Coca-Cola's products vary
according to the brand and the size. Each sub-brand of
coca cola has different pricing strategy. Their pricing
strategy is based on the competitors pricing, Pepsi is the
direct competitor to coke.
The Coca-Cola Company sells its products by bottling and
canning operations. The distributors reached the coke to
the wholesalers and the wholesalers reached it to retailers.
And at last the customers buy coca cola from retailer shop.
Promotion Activities: Advertising The Coca-Cola
Company uses advertising as its main source of increasing
consumer awareness. It mainly uses the television. There
are many television advertisements on Coca-Cola
products. This source allows the company's products to
reach a large audience.
Coca-Cola in Bangladesh
• Coca-Cola is the most popular and biggest-
selling soft drink in history, as well as the
best-known product in the world. Coca cola is
the oldest brand in Bangladesh. From the last
50 years Coca cola has been marketing its
products through local representatives of
Bangladesh. However, now it is marketed by
Abdul Monem Limited. It marketed coca cola
under the authority of the coca cola company,
USA and distributs of Coca-Cola, Sprite and
Fanta in Bangladesh.
Product: Coca Cola offers two different sweet and
flavored cola in our country. This is normal cola and
another is dieting Cola. Coca Cola does not frequently
change its taste. It has many nutritional values similar to
Pepsi. It serves different type of beverage like Sprite,
Price: Coca Cola Bangladesh Limited always tries to keep
a standard price. It also offers promotional discounts,
allowances, credit terms and payment period for the stores
and Restaurants. Coca Cola, furthermore, offers discounts
in a family size bottle frequently. To thing consumer buying
power the coca cola company manufacture different types
of can for our countries people, so that they can easily buy
Place: Coca Cola Bangladesh Limited has a strong
distribution channel to distribute their Coca Cola. They
make Coca Cola easy to get and available to the customer
everywhere through their expert distributors channel. Their
transport facilities, channels of distribution, coverage area,
etc. are maintained very securely.
Promotion: Coca cola spends millions of dollar for
frequently advertise products through mass media. They
choose standard banner and color to advertise. Coca Cola
makes sales promotion, advertising, force selling, public
relations, direct marketing, etc. Sometimes local and
international games inaugurated by the help of coca cola
Vision & Mission
• The Coca-Cola Company vision statement is to be “the
leader in the beverages industry”.
• The company’s main goal is to keep being number one
selling coke in the world and to increase their incomes,
the same way they have done in their past years.
Coca Cola now a brand all around the word. Every
day they promote their market every corner of the
world. More than 60 percent soft drinks liked
people like coca cola.
• They have different kinds of products like Coke,
Sprite, Fanta, Lift etc.
• They always try to provide their product with low
price with different packaging.
• As it is a soft drink, Coca-Cola Company follows
Intensive Distribution. It is found more or less
everywhere in Bangladesh.
• In terms of promotions they use Emotional